Exhibiting at Foodex Japan 2025

Thai Fishsauce Factory (Squid Brand) Co., Ltd. is a leading manufacturer of premium-quality fish sauce, recognized globally for its authentic Thai flavors and traditional fermentation techniques. Established in 1944, the company has become one of the most trusted names in the fish sauce industry, exporting its products to over 50 countries worldwide. Headquartered in Bangkok, Thailand, Squid Brand is synonymous with excellence, quality, and sustainability in fish sauce production.

Core Business and Product Offerings

Thai Fishsauce Factory specializes in the production of high-quality, naturally fermented fish sauce using time-honored techniques. The company sources fresh anchovies and sea salt from Thailand's pristine coastal waters to create a product rich in umami, depth, and nutritional value.

Product Range:

• Premium Fish Sauce – Traditional fish sauce made from anchovies and salt, naturally fermented for 12–18 months.
• Mild Fish Sauce for Kids – A lighter variant with a lower sodium content, designed for young consumers.
• Vegan Fish Sauce – A plant-based alternative for vegan and vegetarian diets, made with soy protein.
• Fish Sauce with Himalayan Salt – A specialty product infused with Himalayan pink salt for enhanced mineral content.

Unique Selling Proposition (USP)

1. Natural Fermentation Process – Uses a 12-18 month fermentation cycle for deep, authentic flavors.
2. High Protein Content – Squid Brand Fish Sauce has 20g of protein per 100ml, making it a superior choice for chefs and home cooks.
3. Global Recognition – Available in North America, Europe, Australia, and Asia, and used in Michelin-starred restaurants.
4. Sustainable Sourcing – The company follows responsible fishing practices to support marine conservation.
5. No Artificial Additives – Free from MSG, preservatives, and artificial colors.

Financial Strength and Market Reach

Thai Fishsauce Factory has maintained consistent annual revenue growth of 15%, driven by increasing global demand for Thai and Asian cuisine. The company is a market leader in Thailand, holding over 30% market share in the domestic fish sauce segment.

Shipment and Export Data:

• Total Export Value (Last Year): Estimated at $25 million
• Number of Shipments: Over 5,000 international shipments annually
• Key Export Markets: USA, Canada, UK, Germany, France, Japan, South Korea, Australia

Target Market and Customer Segments

The company caters to restaurants, food service providers, gourmet chefs, retail supermarkets, and e-commerce platforms. Squid Brand Fish Sauce is widely available in major international supermarket chains such as Walmart, Tesco, Carrefour, and Costco.

Certifications and Compliance

To ensure quality and safety, Thai Fishsauce Factory holds multiple global food certifications:

• HACCP (Hazard Analysis and Critical Control Points) Certified
• ISO 22000:2018 Food Safety Management System
• FDA-Approved for Export to the USA and EU
• Halal Certified for Muslim consumers
• GMP (Good Manufacturing Practices) Compliant

Customer Testimonials

• "Squid Brand Fish Sauce is a staple in my kitchen—its deep, natural umami flavor makes every dish stand out!" – Chef David Nguyen, USA
• "We exclusively use Squid Brand for our restaurant chain because of its unmatched quality and consistency." – Sarah Wong, Michelin-Starred Restaurateur, UK

Major Achievements and Recognitions

• Awarded Thailand’s Best Exporter Award (2022)
• Recognized as the Top Fish Sauce Brand in Asia by Food Business Review
• Featured in CNN’s ‘Best Fish Sauces of the World’ Report
• Expanded distribution to over 10,000 retail stores worldwide

With a legacy spanning over eight decades, Thai Fishsauce Factory (Squid Brand) Co., Ltd. continues to set benchmarks in premium fish sauce production, offering consumers a taste of authentic Thai cuisine with every bottle.