Exhibiting at Foodex Japan 2025

KINJIRUSHI Sales Co., Ltd. – The Pioneer of Wasabi Innovation

KINJIRUSHI Sales Co., Ltd., a leading wasabi manufacturer headquartered in Nagoya, Japan, has been at the forefront of wasabi cultivation and processing since its founding in 1929. With nearly a century of expertise, the company is recognized globally for its high-quality wasabi products, serving both domestic and international markets across foodservice, retail, and industrial sectors.

Core Business & Specialization

KINJIRUSHI specializes in:

• Fresh wasabi cultivation and high-tech processing
• Wasabi-based food innovations for global cuisines
• Custom solutions for food manufacturers, sushi chains, and restaurants
• Research and development in wasabi biotechnology and sustainable farming

The company has pioneered innovative wasabi processing techniques, including cold grinding and freeze-drying technology, to preserve flavor, aroma, and health benefits.

Product Portfolio

KINJIRUSHI offers a diverse range of wasabi-based products, catering to the foodservice, industrial, and consumer markets:

• Fresh Wasabi: Premium-grade fresh wasabi roots sourced from Japan.
• Wasabi Paste: Authentic grated wasabi in tubes for restaurants and retail.
• Wasabi Powder: Long-shelf-life powder that retains the full essence of real wasabi.
• Seasonings & Condiments: Horseradish, mustard, grated ginger, and specialty sauces.

These products are widely used in sushi restaurants, high-end culinary establishments, and food manufacturing industries worldwide.

Global Reach & Market Expansion

KINJIRUSHI has successfully expanded its export markets, supplying high-quality wasabi products to over 30 countries, including North America, Europe, and Asia. The company is a preferred wasabi supplier for Michelin-starred restaurants, leading sushi chains, and major food manufacturers.

• Key Export Markets:
  • United States (Major distributor: Kinjirushi Wasabi International, LLC)
  • Europe (Supplying high-end Japanese restaurants and gourmet stores)
  • Southeast Asia (Growing demand for premium wasabi products)
  • Australia & New Zealand (Strong presence in sushi and Asian cuisine sectors)

Financial Performance

As a leader in wasabi production, KINJIRUSHI continues to grow its market share and revenue:

• Annual Revenue: Estimated at ¥15-20 billion ($100M-135M USD)
• Export Growth: Year-on-year increase of 8-10% in international sales
• Market Share: Dominates 60% of the wasabi market in Japan and has a significant presence in global wasabi exports.

Certifications & Compliance

KINJIRUSHI maintains strict quality control and international food safety certifications, ensuring premium quality and safety standards:

• ISO 22000 & HACCP Certified – Compliance with global food safety standards.
• JAS Organic Certification – Ensures natural and chemical-free wasabi cultivation.
• Kosher & Halal Certified – Catering to diverse global consumer needs.

Innovation & Research

KINJIRUSHI invests heavily in wasabi research and biotechnology to improve product quality, sustainability, and health benefits. Recent R&D advancements include:

• Wasabi-derived bioactive compounds for pharmaceutical applications.
• Extended shelf-life innovations in wasabi storage and preservation.
• Sustainable wasabi farming using hydroponic and soil-free techniques.

Competitive Positioning & Industry Leadership

KINJIRUSHI is the largest supplier of authentic Japanese wasabi and competes with other major wasabi manufacturers in both Japan and international markets. The company is positioned as a premium brand and is preferred by top-tier restaurants and food manufacturers.

• Major Competitors:
  • House Foods Corporation (Japan-based competitor with a focus on wasabi pastes)
  • S&B Foods Inc. (Competitor in the wasabi and spice market)
  • Daisho Co., Ltd. (Another wasabi-focused company with a retail presence)

Sustainability & Corporate Responsibility

KINJIRUSHI is committed to sustainable farming and ethical sourcing. The company has initiated eco-friendly projects to reduce water usage and carbon footprint in wasabi production.

• Sustainable Wasabi Farming: Working with local farmers to implement sustainable agricultural practices.
• Carbon-Neutral Processing: Investing in low-emission production techniques.
• Zero-Waste Policy: Repurposing wasabi plant byproducts into health supplements and cosmetics.

Future Outlook

KINJIRUSHI aims to expand its global presence, focusing on:

• Increased exports to new markets in South America and the Middle East.
• Developing plant-based and functional food products using wasabi extracts.
• Strengthening its retail presence in international supermarkets and e-commerce platforms.

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KINJIRUSHI Sales Co., Ltd. continues to set industry benchmarks in wasabi production, innovation, and sustainability, solidifying its position as the world’s most trusted wasabi brand.