Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

Pablo & Rusty's Coffee Roasters is a trailblazing Australian specialty coffee company headquartered in North Ryde, Sydney. Known for its innovation, sustainability leadership, and premium product offerings, the company has established itself as a forward-thinking roaster with a mission to positively impact people and the planet through coffee. With a strong presence in retail, wholesale, and direct-to-consumer channels, Pablo & Rusty’s exemplifies the modern specialty coffee brand.

Core Business and Offerings

Pablo & Rusty's operates as a specialty coffee roaster, café operator, and wholesale supplier, with a vertically integrated approach encompassing coffee roasting, café service, e-commerce, and partner training. Their offerings span from traditional espresso blends and single-origin coffees to advanced ready-to-drink products and home brewing solutions.

Product Lineup

The company maintains an expansive and innovative product catalog:

• Blends:

  • Porter St – A balanced and chocolatey flagship blend for espresso and milk-based drinks.
  • Trailblazer – Bright and fruity with higher acidity, designed for black coffee and adventurous palates.
  • Pioneer – A medium-bodied blend offering versatility across brew methods.

• Single Origin Coffees:

  • Rotating selections from Ethiopia, Colombia, Guatemala, and beyond, each roasted to highlight origin-specific profiles.

• Decaf:

  • Decaf Delights – Swiss Water Process decaf with vibrant flavor integrity.

• Specialty Pods:

  • Compostable, specialty-grade coffee pods compatible with Nespresso machines.

• Brewed Coffee Products:

  • Nitro Cans – Ready-to-drink nitrogen-infused cold brew coffee.
  • Coffee Concentrate – A versatile, shelf-stable product for fast and consistent coffee service at home or in hospitality.

• Brewing Equipment:

  • Branded and third-party gear including Breville espresso machines, grinders, filters, and cleaning tools.

• Merchandise:

  • Apparel and accessories reflecting the company’s clean and professional brand aesthetic.

Specialisation and USP

Pablo & Rusty's has positioned itself at the intersection of specialty coffee excellence and technological innovation, with strong environmental credentials and a forward-looking business model. Their key differentiators include:

• Carbon Neutral Certification – Achieved through measurement, reduction, and offsetting of emissions across operations.
• Certified B Corporation – Recognized for high social and environmental performance.
• Circular Economy Leadership – Offering compostable pods, minimal-waste packaging, and closed-loop café practices.
• Coffee Tech Integration – Investment in digital platforms for training, ordering, and customer support.

Their YouTube channel and educational content underscore their commitment to transparency and knowledge sharing within the coffee community.

Target Market

Pablo & Rusty's serves a broad and diverse audience:

• Specialty cafés and hospitality venues seeking consistent, high-quality wholesale supply
• Office clients requiring sustainable, scalable coffee programs
• Home consumers interested in environmentally responsible specialty coffee
• Tech-savvy and sustainability-conscious millennials and Gen Z buyers

Capabilities

The company operates with full-scale infrastructure to meet B2B and B2C demands:

• Roasting Facility – State-of-the-art roastery equipped for scalable specialty production
• Café Operations – Flagship cafés designed for customer engagement and brand immersion
• E-Commerce – Nationwide online store offering subscriptions, one-time orders, and corporate gifting
• Wholesale Programs – Training, equipment sourcing, and digital ordering tools for partners

Certifications and Compliance

Pablo & Rusty's leads the specialty coffee sector with multiple third-party verifications:

• Certified B Corporation – Meeting rigorous standards of social and environmental responsibility
• Carbon Neutral Organization – Certification through active emission reductions and high-quality offsets
• Compostable Pod Accreditation – Verified for compatibility with composting systems

They adhere to Australian food safety standards and uphold traceability practices through reputable green coffee importers and origin partners.

Financial and Operational Insights

Although private financial data is not publicly disclosed, Pablo & Rusty's maintains a large-scale, multi-channel operation with a footprint across Australia. Indicators of financial strength include:

• Extensive wholesale partnerships with major hospitality groups
• Long-term corporate clients and recurring subscription revenue
• Investment in R&D for sustainable packaging and new product formats

Their operational model supports repeatable growth without compromising quality or values.

Shipment and Export Data

Pablo & Rusty's primarily serves the Australian market, offering nationwide shipping and business fulfillment. While no major international export data is listed through public trade sources, their packaging and product design reflect global standards, positioning them for future export potential.

Customer Testimonials

“The Trailblazer blend is perfect for black coffee. Bright, sweet, and consistent. Their carbon-neutral mission makes it even better.”
— Online Customer, Sydney

“Pablo & Rusty's pods are a game-changer—finally, specialty coffee in a compostable capsule.”
— Home Brewer, Melbourne

“Working with them as a wholesale partner has been seamless. Great training, reliable service, and excellent coffee.”
— Café Owner, Brisbane

Major Achievements

• Certified Carbon Neutral and B Corporation – Industry leaders in sustainable operations
• One of the first roasters in Australia to launch compostable specialty pods
• Featured in Broadsheet, SMH Good Food, and Hospitality Magazine for innovation and impact
• Developed a complete ecosystem for office coffee solutions, combining equipment, pods, and service
• Built a strong community through educational platforms, YouTube tutorials, and interactive café experiences

Pablo & Rusty's Coffee Roasters continues to push boundaries in quality, ethics, and innovation. With a proven commitment to sustainability and a modern customer-first approach, the brand remains a benchmark for responsible growth in the specialty coffee industry.