SereniTEA is a leading Australian supplier of certified organic and Fairtrade tea, headquartered in Heidelberg West, Victoria. With a mission to deliver high-quality, ethically sourced teas that promote wellness and sustainability, SereniTEA has carved out a distinctive niche in Australia’s premium tea market. The company is renowned for its commitment to transparent sourcing, environmental responsibility, and a curated selection of both classic and contemporary tea blends.
Since its founding, SereniTEA has remained steadfast in its belief that tea should be enjoyed with peace of mind—knowing that it benefits not only the drinker but also the communities and ecosystems where it is grown.
Core Product Range
SereniTEA offers a diverse assortment of teas and accessories designed for the retail, foodservice, and gifting markets:
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Tea Bags (Pyramid Infusers):
- English Breakfast
- Earl Grey
- Peppermint
- Lemongrass & Ginger
- Spice Chai
- Chamomile
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Loose Leaf Teas:
- English Breakfast
- Chamomile Flowers
- Masala Chai
- Peppermint Leaves
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Tea Accessories:
- Branded Storage Tins
- Glass Teapots
- Wooden Scoops and Serving Sets
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Gift Packs:
- Variety Sampler Boxes
- Wooden Box Tea Collections
- Digital Gift Cards
All teas are 100% organic and Fairtrade certified, with biodegradable packaging used for tea bags and compostable outer wrapping wherever possible.
Ethical Sourcing and Certifications
SereniTEA stands out for its rigorous adherence to ethical and sustainable practices:
- Fairtrade Certification: All teas are sourced from Fairtrade-approved gardens, supporting equitable trade and fair wages for tea workers across Sri Lanka, India, and Africa.
- ACO Certified Organic: Fully accredited by the Australian Certified Organic body, ensuring no pesticides, synthetic additives, or GMOs are present in the teas.
- Compostable Packaging: Pyramid bags are made from plant-based material, and outer packaging uses biodegradable inks and paper.
Through its sourcing commitments, SereniTEA contributes to community development projects in tea-growing regions, including education, infrastructure, and healthcare initiatives.
Market Reach and Distribution
- Retail Presence: Available through specialty food retailers, organic grocers, health food stores, cafés, and boutique lifestyle stores across Australia.
- E-commerce: Fully integrated direct-to-consumer platform with national shipping and gift customisation options.
- Wholesale Supply: Partners with premium hospitality venues and corporate offices seeking sustainable beverage alternatives.
SereniTEA has built a loyal customer base of ethically-minded consumers, wellness advocates, and foodservice operators seeking premium, clean-label teas.
Brand Positioning and Differentiators
SereniTEA positions itself at the intersection of health, ethics, and indulgence, offering a refined product with meaningful impact:
- Premium Tea, Peace of Mind: A unique value proposition focused on traceability and transparency.
- Sustainable at Every Step: From soil to sip, every aspect of SereniTEA’s supply chain is evaluated for minimal environmental impact.
- Thoughtful Design: All packaging and marketing collateral reflect a minimalist, nature-inspired aesthetic to align with wellness-focused buyers.
Strategic Partnerships and Collaborations
- Supplier to boutique hotel groups and wellness retreats for curated in-room and café tea service.
- Collaborates with yoga studios, meditation centers, and lifestyle events for brand activations and wellness gift packs.
- Works with Fairtrade Australia and aligned NGOs to amplify awareness about ethical sourcing in the food and beverage industry.
Customer Testimonials and Feedback
“SereniTEA is our go-to for both home and our café. The flavor is clean and full-bodied, and the ethics behind it are even better.” – Organic Café Owner, Sydney
“Beautiful presentation, superior taste, and a mission I can stand behind. Our clients love receiving SereniTEA as a gift.” – Corporate Gifting Coordinator, Melbourne
Digital and Social Media Engagement
- Active on Instagram and Facebook with over 12,000 combined followers, sharing educational content, brewing tips, and farm origin stories.
- Monthly newsletter features recipes, product spotlights, and stories from tea gardens and producers.
Future Growth and Strategic Goals
- Expansion into New Zealand and Southeast Asia through e-commerce and boutique distributors.
- Development of RTD (ready-to-drink) cold brew tea range targeting health-conscious millennials.
- Creation of a zero-waste tea service model for hospitality venues.
Recognition and Awards
- Featured in WellBeing Magazine, Broadsheet, and The Green Edit as a leading ethical tea brand.
- Finalist for Green Lifestyle Awards in the Food & Beverage category.
- Listed as one of Australia’s Top 10 Ethical Tea Brands by ethicalconsumer.org and multiple organic lifestyle blogs.
SereniTEA continues to elevate the standard for what modern tea can be—delicious, ethical, and transformative—offering Australians a conscious choice for their daily cup.
