Product Offerings
Product Categories:
Condiments and Sauces, Ready-to-Eat, Organic
Products:
Tiger Nut Milk: Original, Barista
Tiger Nut Flour: 250g
Madame Tiger is a pioneering Australian food and beverage brand specializing in nutrient-rich, sustainable products made from tiger nuts. Based in Carrum Downs, Victoria, Madame Tiger is transforming the plant-based milk and health food market with its innovative, allergen-friendly range that champions wellness, sustainability, and ethical sourcing. The brand is among the first in Australia to commercialize tiger nut-based products for everyday use, particularly focusing on dairy-free alternatives.
Company Background
Madame Tiger was founded with a mission to bring the little-known superfood—tiger nuts—to mainstream Australian consumers. Originating from Africa and known for their high fiber content and natural sweetness, tiger nuts are not actually nuts but tubers, making them an ideal option for those with nut allergies. The brand was created to fill a gap in the market for plant-based products that are both functional and environmentally conscious.
Core Business
Madame Tiger develops, produces, and distributes a niche range of tiger nut-based consumer goods, with a focus on:
- Plant-based dairy alternatives
- Functional food ingredients
- Nutrient-dense, allergen-friendly pantry items
All products are vegan, gluten-free, and free from nuts, soy, and dairy, catering to a wide range of dietary needs.
Product Portfolio
Tiger Nut Milk:
- Original: A naturally sweet, creamy plant-based milk rich in prebiotic fiber and free from added sugar.
- Barista: Designed specifically for coffee and steaming applications, this version offers a smooth froth and excellent performance in cafés and home machines.
Tiger Nut Flour:
- 250g Pack: A gluten-free flour alternative that is high in resistant starch and dietary fiber, ideal for baking, thickening sauces, or smoothie boosts.
All products are non-GMO, made without artificial preservatives, and packed in recyclable packaging to reinforce the brand’s sustainability ethos.
Unique Selling Propositions
- Australia's First Tiger Nut Milk Brand
- Allergen-Friendly: Free from nuts, gluten, dairy, and soy
- High in Resistant Starch: Supports gut health and digestive wellness
- No Added Sugar: Naturally sweet due to the inherent taste of tiger nuts
- Barista-Friendly: Specialized formula for café-grade frothing and steaming
- Sustainable Sourcing: Tiger nuts sourced from ethical farms with minimal water usage
Market Position
Madame Tiger operates in the high-growth segment of plant-based functional beverages. In a market where oat, almond, and soy milks dominate shelf space, Madame Tiger introduces a novel product with superior nutritional benefits and allergy-conscious positioning.
Retail and Distribution:
- Available via its official e-commerce site
- Stocked in independent grocers and specialty health stores across Australia
- Collaborations with boutique cafés for the Barista range
Customer Demographics
- Health-conscious consumers aged 25–45
- Vegan and plant-based lifestyle adopters
- Parents seeking allergen-free pantry items
- Cafés and baristas seeking alternative milk options
- Individuals with gluten, nut, or dairy intolerance
Growth Metrics and Demand Indicators
Although privately held and without disclosed financial data, the brand’s growing digital footprint and presence in both consumer and B2B channels reflect increased demand:
- Social Media Following:
- Instagram: ~3,000+ followers with consistent engagement
- TikTok videos reaching tens of thousands of views for recipe content
- E-commerce Visibility: Google Search and SEO-optimized product pages consistently rank high for tiger nut-based products in Australia
- Café Partnerships: Increasing number of local coffee shops adopting Barista Tiger Nut Milk as an alternative to soy or almond options
Certifications and Quality Standards
- HACCP Certified Manufacturing Facility (via contract manufacturers)
- Non-GMO Ingredients
- Recyclable Packaging Materials
- Free from major allergens as per FSANZ guidelines
Sustainability Practices
Tiger nuts are grown in arid regions with low irrigation needs, contributing to Madame Tiger's low water footprint per liter of milk compared to almond and rice milk production. The brand’s packaging is 100% recyclable, and it prioritizes eco-friendly logistics where possible.
Consumer Feedback and Testimonials
- “Finally, a milk that works with my allergies and doesn’t taste like cardboard.”
- “The Barista version froths better than most oat milks I’ve tried—perfect for my morning flat white.”
- “My go-to flour for gluten-free baking—it gives my muffins a subtle sweetness and great texture.”
Future Roadmap
Madame Tiger plans to:
- Expand retail partnerships with national health food chains
- Develop additional tiger nut-based SKUs such as snack bars, prebiotic blends, and spreads
- Explore export opportunities to Asia and New Zealand
- Partner with cafés for branded campaigns and plant-based promotions
By combining nutritional science with innovative product development, Madame Tiger is emerging as a leader in allergen-friendly, sustainable food solutions—bringing the power of tiger nuts to the forefront of Australia's plant-based movement.