Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

La Marzocco Australia, the regional subsidiary of the globally renowned espresso machine manufacturer La Marzocco, represents a cornerstone in Australia’s specialty coffee infrastructure. With offices and showrooms in Melbourne and Sydney, the company supports one of the world’s most discerning coffee markets by offering industry-leading espresso equipment, technical support, and barista education.

Company Background

Founded in Florence, Italy in 1927, La Marzocco has built a legacy of innovation, craftsmanship, and reliability in the coffee industry. Its Australian branch, La Marzocco Australia, plays a strategic role in extending the brand’s philosophy and technical excellence to a region known for its coffee culture and high standards.

Core Business

La Marzocco Australia is focused on:

• Import and distribution of commercial and home espresso machines
• Technical service, parts, and support
• Equipment training and events
• Wholesale partnerships with cafés, roasteries, and coffee institutions

The company also operates La Marzocco Local, a showroom and education space designed to engage and support the local coffee community through workshops, barista competitions, and product testing.

Product Portfolio

Commercial Espresso Machines:

• Linea Classic S – Updated icon with dual PID and shot timer
• GB5 S – Known for temperature stability and classic aesthetics
• KB90 – Industry-first straight-in portafilter for ergonomics and speed
• Strada Series – Pressure profiling and volumetric control for advanced cafes
• Leva Series – Manual lever technology with pressure profiling capabilities

Home Espresso Machines:

• Linea Mini – Popular prosumer machine inspired by the Linea Classic
• Linea Micra – Compact, high-performance espresso at home
• GS3 – Small-batch commercial performance for home or low-volume cafés

Grinders:

• Swan – Premium on-demand grinder with integrated scales
• Swift – Grinds, doses, and tamps automatically
• Vulcano – Traditional look with modern internals

Modular and Automation Systems:

• Modbar – Under-counter espresso and pour-over systems
• Wally Milk – Automated milk steaming with consistent texture and temperature

Unique Selling Propositions

• Handcrafted in Florence: All machines are built at the original factory in Italy
• Innovative Design: First to introduce saturated group heads, dual boilers, and PID controllers in espresso machines
• Modular Integration: Machines designed for customization and scalability
• Sustainability Focus: Machines built for durability and long-term serviceability

Market Position

Australia is home to one of the largest per capita coffee consumption markets globally, and La Marzocco holds a dominant position in the specialty café and high-end home user segments. In capital cities like Melbourne, Sydney, and Brisbane, La Marzocco machines are a staple in high-volume specialty cafés, micro-roasteries, and training centers.

The Linea Mini and GS3 have set industry benchmarks in the prosumer space, with the KB90 becoming a favorite among café chains for its ergonomic and time-saving features.

Operational Reach and Sales Performance

While specific Australian financials are not disclosed, La Marzocco reported a global revenue exceeding €100 million in recent years, with Australia among its top-performing export markets. The rise in home espresso consumption post-COVID has significantly boosted domestic sales of the Linea Mini and Micra models.

Capabilities and Services

• In-house service centers in Melbourne and Sydney
• Extensive spare parts availability and same-day dispatch
• National network of certified technicians
• Coffee training programs and events
• Bespoke customization for café installations

Certifications and Standards

La Marzocco equipment adheres to:

• ISO 9001 Quality Certification
• CE and UL Certifications
• Australian Electrical and Plumbing Compliance
• NSF (National Sanitation Foundation) Standards

Recognition and Testimonials

Widely regarded as the Ferrari of espresso machines, La Marzocco is the preferred choice of countless award-winning cafés and roasters. Testimonials across Australian barista forums and hospitality groups highlight:

• “Unmatched temperature stability”
• “Consistent shot quality even in peak café hours”
• “Iconic design paired with unmatched technical support”

Events and Industry Presence

La Marzocco Australia is actively involved in:

• MICE (Melbourne International Coffee Expo)
• World Barista Championship Equipment Sponsorship
• La Marzocco Local – A national event series promoting barista culture

The company’s community-focused initiatives include partnerships with local roasteries, barista competitions, and machine showcases, reinforcing its leadership role in Australia’s specialty coffee scene.

Future Outlook

As automation, connectivity, and sustainability continue to shape the coffee equipment sector, La Marzocco Australia is poised to expand its portfolio with smarter, more sustainable machines while maintaining the craftsmanship that defines its legacy. The brand remains at the forefront of Australia’s evolving café culture—blending tradition with innovation in every pour.