Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

Roasting Warehouse Specialty Coffee is a premium specialty coffee roaster and café operator based in Airport West, Melbourne. Since its inception, the company has established itself as a destination for coffee excellence—known for its curated blends, single origin offerings, modern brewing equipment, and integrated wholesale support services. With a large-scale café, in-house roastery, and national distribution, Roasting Warehouse bridges the gap between specialty roasting and vibrant hospitality.

Core Business and Offerings

Roasting Warehouse operates as a specialty coffee roaster, café operator, and wholesale supplier, delivering high-performance coffees and café support to clients across Australia. Their operations include a flagship café, an expansive coffee menu, and a vertically integrated model that supports retail, wholesale, and e-commerce sales.

Product Lineup

Roasting Warehouse offers an extensive coffee portfolio designed to cater to a wide range of palates and brewing methods:

• Coffee Blends:

  • The Breakfast Club – A well-balanced, medium-bodied blend suited for daily drinkers.
  • Evolve – A specialty blend with fruit-forward notes, ideal for black coffee.
  • Happy Days – A bold and chocolatey blend crafted for milk-based beverages.
  • Early Bird – A smooth, easy-drinking option with rounded acidity.
  • El Presidente – A premium espresso blend offering depth and spice.
  • Espresso Blend – Traditional flavor profile with strong crema.
  • Premium Blend – Designed for café consistency and milk compatibility.
  • Raglan Street – A nod to their café location, this blend showcases complexity and clarity.

• Single Origin Coffees:

  • Peru Certified Organic – Ethically sourced with bright acidity and a clean finish.

• Coffee Pods:

  • Evolve and Happy Days – Available in Nespresso-compatible formats, balancing convenience and specialty flavor profiles.

• Subscriptions:

  • Flexible delivery models for seasonal blends and single origin coffees, targeting home brewers and corporate clients.

• Brewing Equipment:

  • Hario V60 Drippers
  • Digital Scales
  • Home & Commercial Coffee Machines

• Merchandise:

  • Branded apparel and barista accessories, reinforcing lifestyle branding.

Specialisation and USP

Roasting Warehouse sets itself apart through its combination of roastery, café, retail showroom, and training space under one roof. This allows them to control product development, customer experience, and brand education in a single environment. Key differentiators include:

• Large-scale specialty café and open-roastery model in Airport West, designed for transparency and interaction.
• Wide range of blends catering to commercial clients and diverse consumer preferences.
• Integrated wholesale program, including machine leasing, technical support, barista training, and branding.
• Focus on sustainability and organic sourcing, particularly in their single origin offerings.

Target Market

Roasting Warehouse targets:

• Specialty cafés and hospitality venues seeking reliable supply and support
• Home brewers and coffee enthusiasts shopping in-store or online
• Corporates seeking curated subscriptions and coffee solutions
• Café startups needing end-to-end guidance, from equipment to barista training

Capabilities

Roasting Warehouse has built robust infrastructure to scale its operations and serve various market segments:

• In-house Roastery – Small-batch and production-scale roasting for consistency and freshness
• Flagship Café – A high-volume, design-forward space that showcases the brand’s hospitality expertise
• Wholesale Services – Custom blend creation, staff training, equipment sales and leasing
• E-Commerce & Subscriptions – National online store with rotating seasonal releases and flexible shipping

Certifications and Compliance

• Their Peru Certified Organic single origin meets international organic certification standards.
• All operations adhere to Australian food safety and handling regulations.
• Roasting Warehouse partners with trusted importers who emphasize ethical sourcing and traceability.

Financial and Operational Insights

Roasting Warehouse remains a privately owned and independently operated specialty coffee business. While specific financial figures are not publicly disclosed, key indicators of performance include:

• Expansion of café footprint and sustained high-volume café operations
• Growing online customer base through their subscription service
• Diversified revenue through retail, wholesale, and training segments

The combination of high product turnover, in-house control, and diversified services contributes to a resilient and scalable business model.

Shipment and Export Data

Roasting Warehouse primarily serves the Australian domestic market through its café, wholesale, and online channels. There are no active international exports recorded in trade databases, though product and brand positioning aligns with global specialty standards and potential for expansion into international coffee markets.

Customer Testimonials

“Their blends strike the perfect balance—especially Evolve. As a café owner, I value consistency, and they always deliver.”
— Wholesale Partner, Victoria

“The open layout and roasting setup makes for an immersive café experience. You get to see your coffee roasted while sipping it.”
— Retail Café Patron, Airport West

“Having their Peru Certified Organic single origin on our filter bar has elevated our offering. Customers love the clarity and story.”
— Head Barista, Melbourne CBD

Major Achievements

• Developed one of Melbourne’s largest on-site roasting and café spaces
• Successfully launched Nespresso-compatible pods for select blends
• Built a wholesale partner network supporting cafés throughout Victoria and beyond
• Recognized for high customer engagement via their online store and subscription model
• Created a holistic ecosystem for new café owners, offering turnkey support from setup to coffee supply

Roasting Warehouse Specialty Coffee continues to evolve as a multi-dimensional coffee company rooted in quality, transparency, and service. Its integrated model and strong brand presence make it a benchmark for specialty coffee excellence in Australia.