PROMPERÚ, officially known as the Comisión de Promoción del Perú para la Exportación y el Turismo, is the Peruvian government’s principal agency responsible for promoting the country’s exports, tourism, and investment opportunities. Headquartered in Lima, Peru, PROMPERÚ operates globally through a network of international offices, driving awareness of Peru’s rich cultural, economic, and natural assets.
Core Business
PROMPERÚ plays a critical role in Peru’s economic development by coordinating and implementing strategies to:
- Promote Peru as a world-class travel destination.
- Expand the presence of Peruvian goods and services in international markets.
- Attract foreign direct investment to Peru.
The agency works closely with Peruvian exporters, tourism operators, and international investors to foster sustainable economic growth.
Product and Service Offerings
Tourism Promotion:
- Global campaigns such as “Peru, Land of Hidden Treasures” and “Peru, the Richest Country in the World,” positioning Peru as a must-visit destination.
- Development of niche tourism sectors including adventure, gastronomy, cultural heritage, and ecotourism.
Export Promotion:
- Export programs supporting Peruvian SMEs and large enterprises in sectors such as agro-industry, textiles, seafood, mining, and handicrafts.
- Organization of trade missions, international fairs, and business matchmaking events.
Investment Promotion:
- Facilitating foreign direct investment in key industries like mining, agribusiness, infrastructure, tourism, and technology.
- Advisory services for investors, including market intelligence and regulatory guidance.
Specialization and Unique Selling Proposition (USP)
PROMPERÚ’s USP lies in its integrated approach to national branding, combining:
- Tourism, export, and investment strategies under one coordinated umbrella.
- Leveraging Peru’s diverse offerings, from UNESCO World Heritage Sites like Machu Picchu to globally renowned superfoods like quinoa and maca.
- A strong emphasis on sustainability, empowering local communities while preserving cultural and environmental assets.
The agency champions the Marca Perú (Brand Peru) initiative, globally recognized for promoting Peru’s image as a modern, diverse, and opportunity-rich nation.
Financial Overview
While PROMPERÚ is a non-commercial, government-funded entity, its activities directly contribute to Peru’s economic growth:
- Tourism generated $3.7 billion USD in revenue in 2023, with visitor arrivals surpassing 2.2 million tourists.
- Exports from Peru reached $66 billion USD in 2023, with PROMPERÚ playing a key role in opening new international markets.
- Peru consistently ranks as one of the top investment destinations in Latin America, with increasing inflows of foreign direct investment in agribusiness, infrastructure, and renewable energy sectors.
Shipment Records
Through its export programs, PROMPERÚ has facilitated:
- The growth of agri-food exports, such as grapes, avocados, coffee, and quinoa, to North America, Europe, and Asia.
- Expansion of textile exports, particularly alpaca wool products, to luxury fashion markets in Europe and Japan.
- Trade deals that have supported SMEs across 20+ regions of Peru, helping to diversify the country’s export portfolio.
Target Market
- Tourism: International travelers seeking adventure, culture, and gastronomy.
- Export: Importers, distributors, and retail chains globally looking for high-quality Peruvian products.
- Investment: Global investors and corporations focusing on sectors like agriculture, mining, infrastructure, tourism, and technology.
Capabilities
- International Presence: PROMPERÚ maintains offices in strategic cities such as Tokyo, Madrid, London, New York, and Shanghai.
- Business Platforms: Organizes annual events like Perú Travel Mart, Expoalimentaria, and Perú Moda.
- Customized Support: Provides tailored market entry strategies and promotional support for Peruvian exporters and investors.
- Market Intelligence: Regularly publishes reports and insights to guide business decisions related to Peru.
Certifications and Compliance
As a governmental agency, PROMPERÚ operates under the regulatory framework of the Ministry of Foreign Trade and Tourism (MINCETUR) and aligns with Peru’s national economic and sustainable development plans. It also works in compliance with:
- World Trade Organization (WTO) agreements.
- International investment treaties and trade agreements signed by Peru (e.g., CPTPP, US-Peru Trade Promotion Agreement, EU-Peru Trade Agreement).
Customer Testimonials
Stakeholders and partners frequently recognize PROMPERÚ for:
- “Exceptional global campaigns that have elevated Peru’s profile as a destination for both tourists and international business.”
- “Comprehensive support for Peruvian exporters entering complex foreign markets.”
International investors have commended PROMPERÚ for its efficiency in facilitating partnerships and investment processes.
Major Achievements
- Over 70 years of promoting Peru’s cultural and economic assets globally.
- $3.7 billion USD tourism revenue generated in 2023 alone.
- Facilitation of exports valued at $66 billion USD in 2023.
- Internationally acclaimed tourism campaigns, with awards from organizations such as the World Travel Awards and International Tourism Film Festival.
- Recognized globally through the Marca Perú initiative, reinforcing Peru’s image as a competitive and dynamic player on the world stage.
PROMPERÚ continues to serve as a critical driver of Peru’s sustainable development and international economic engagement.
