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Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

D6
Melbourne Convention & Exhibition Centre
20 Mar - 22 Mar, 2025

Product Offerings

Products:

Espresso Tools: Coffee Tamper Distributor, Bottomless Portafilter, WDT Tool & Puck Screen, Coffee Scale, High Precision Extraction Basket, Cleaning Tools

Pour Over Coffee: Coffee Drippers, Pour Over Kettles

Other Coffee Tools: Manual Coffee Grinders, Dosing Funnels, Organizer Boxes & Tamper Stations

Coffee Makers: Hand Crank Espresso Machines, Moka Pots

MUVNA is a rising manufacturer and retailer of high-precision coffee brewing tools and accessories, catering to both home brewers and professional baristas. Known for its practical innovation and ergonomic design, MUVNA delivers an extensive range of espresso and pour-over accessories that enable coffee enthusiasts to achieve café-level quality from the comfort of their own setup. As an online-first brand, MUVNA focuses on affordability, accessibility, and premium craftsmanship.

Company Background

Launched by a team of specialty coffee enthusiasts and engineers, MUVNA was founded with the intention of making professional-grade coffee tools more accessible to the growing community of home baristas worldwide. While the company does not publicly disclose its physical headquarters or founding date, its growth through e-commerce platforms and direct-to-consumer marketing has positioned it among the more recognizable boutique names in the coffee accessories sector.

Core Business

MUVNA focuses on the development, design, and sale of:

  • Espresso accessories and precision brewing tools
  • Pour-over coffee equipment
  • Compact coffee-making devices for travel and home use
  • Modular organizational solutions for barista stations

MUVNA’s direct-to-consumer model enables it to provide competitively priced, premium coffee gear with global shipping options.

Product Portfolio

Espresso Tools:

  • Coffee Tamper Distributor (2-in-1) – Depth-adjustable, dual-surface tool for consistent tamping and leveling.
  • Bottomless Portafilter – Compatible with 54mm/58mm machines, designed for flow visibility and extraction diagnostics.
  • WDT Tool & Puck Screen – Even distribution and channeling prevention system.
  • Precision Extraction Baskets – CNC-machined for optimized pressure and flow control.
  • Coffee Scale – High-resolution, rapid response scale with built-in timer.
  • Cleaning Tools – Steam wand brushes, backflush discs, and microfiber towels.

Pour Over Coffee Gear:

  • Coffee Drippers – V60-style ceramic and glass designs.
  • Pour Over Kettles – Gooseneck kettles with heat retention and precision pour control.

Manual Brewing and Accessories:

  • Manual Coffee Grinders – Equipped with stainless steel or titanium burrs, stepless adjustment.
  • Dosing Funnels and Rings – 58mm/54mm options with magnetic lock.
  • Organizer Boxes & Tamper Stations – Wooden and metal modular systems for café setups.

Coffee Makers:

  • Hand Crank Espresso Machines – Compact, lever-based extraction units for on-the-go espresso brewing.
  • Moka Pots – Traditional Italian-style stovetop brewers, available in modern matte finishes.

Unique Selling Propositions

  • High Value for Price: Professional-grade tools at a consumer-friendly price point.
  • Ergonomic Engineering: Tools designed for repeated daily use with comfortable grip and handling.
  • Modular Compatibility: Most products designed to be compatible with standard espresso systems (54mm/58mm).
  • Simplicity Meets Precision: Minimalist design that doesn’t sacrifice on performance.
  • Eco-Conscious Packaging: Recyclable and low-waste packaging for sustainability-focused consumers.

Market Position

MUVNA is positioned as a mid-tier premium accessory brand serving:

  • Home baristas looking to upgrade from entry-level tools
  • Independent coffee shops wanting cost-effective but reliable equipment
  • Coffee educators and trainers for classroom demonstration and routine testing
  • Coffee influencers on YouTube, Instagram, and TikTok who prioritize visual and functional appeal

Though younger than legacy brands, MUVNA has built a growing presence in the direct-to-consumer market through targeted campaigns and customer-generated content.

Sales Channels and Global Reach

  • Official Website: muvnacoffee.com with international shipping options
  • Online Marketplaces: Amazon, Shopee, and select coffee accessory resellers
  • Shipping Zones: North America, Europe, Australia, Southeast Asia

Customer Base

  • Specialty coffee lovers seeking an elevated home setup
  • Budget-conscious professionals who need reliable gear
  • Coffee influencers and reviewers showcasing barista toolkits
  • New entrants to espresso or pour-over brewing seeking starter kits

Customer Feedback and Testimonials

While testimonials are primarily published through customer reviews and social media, consistent themes include:

  • “The MUVNA distributor completely changed my espresso workflow—cleaner, faster, and better shots.”
  • “For the price, the quality is incredible. My Moka pot and WDT tool feel like tools twice the cost.”
  • “As a trainer, I recommend the MUVNA scale and basket combo to all my students.”

Quality and Compliance

  • All food-contact tools use BPA-free and food-grade stainless steel materials.
  • Tools undergo precision manufacturing, including CNC-milled burrs and laser-etched measurements.
  • Products are individually tested before shipping to ensure function and finish.

Competitive Differentiation

  • No-Nonsense Tools: Focused on essentials that work well without unnecessary features.
  • Modular Organization: MUVNA’s station kits and holders allow for clean workspace design.
  • Innovation in Workflow: Designed with baristas’ daily routines in mind for minimal waste and maximum repeatability.

Future Outlook

MUVNA is set to expand into:

  • Smart barista gear (Bluetooth scales, shot timers)
  • Coffee education bundles (training sets for Q-graders and barista schools)
  • Branded collaborations with coffee roasters and influencers
  • Localized warehousing to reduce international shipping time and costs

MUVNA’s long-term mission is to democratize access to quality coffee tools and foster global coffee craftsmanship by empowering users with tools that deliver precision, durability, and style.

With a clear focus on functionality, affordability, and design, MUVNA continues to gain ground as a trusted name in modern barista accessories—helping everyday coffee lovers and professional brewers alike perfect their daily cup.