Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

Founded in 2009, Market Lane Coffee has become one of Australia's most respected specialty coffee roasters and café operators. Headquartered in Melbourne, the company is known for its unwavering focus on ethical sourcing, quality-driven roasting, and transparent storytelling around every coffee it serves. With a growing network of retail locations and wholesale partners, Market Lane Coffee continues to shape Australia’s specialty coffee landscape with a thoughtful and sustainable approach.

Core Business and Offerings

Market Lane Coffee operates as a specialty coffee roaster, café operator, and wholesale supplier, offering both espresso and filter roasts to retail and commercial clients. The business is driven by long-term partnerships with coffee producers, seasonal sourcing, and small-batch roasting designed to highlight each coffee’s unique origin.

Product Lineup

Market Lane's curated range of products includes:

• Blends:

  • Seasonal Blend – A constantly evolving blend that reflects the freshest harvests, designed to offer balance and versatility for all brew methods.

• Single Origin Coffees:

  • Las Alasitas – A complex Bolivian coffee with floral aromatics and stone fruit sweetness.
  • El Faldón – A clean and structured Colombian coffee with notes of red apple and brown sugar.
  • Small Producers of Buesaco – A blend of lots from smallholders in Colombia, showcasing regional character and consistency.

• Decaf Coffee:

  • San Antonio Decaf – Sugarcane-processed decaf from Colombia, offering sweetness and body with no caffeine.

• Brewing Equipment & Accessories:

  • Alessi Pulcina Stovetop Coffee Maker
  • Pour Over Coffee Kit
  • Hario Buono Kettle 1.2L
  • Timemore Chestnut C3s Grinder

Their product catalog is complemented by an in-store and online retail experience that prioritizes customer education, sustainability, and design excellence.

Specialisation and USP

Market Lane Coffee is distinguished by its end-to-end ethical sourcing model, rigorous quality control, and educational initiatives. The company works directly with farmers and cooperatives in coffee-growing regions such as Colombia, Ethiopia, Bolivia, and Rwanda, paying premiums well above commodity market prices.

Unique value propositions include:

• Seasonal sourcing, ensuring peak freshness and flavor
• In-depth origin stories accompanying every product, building trust and transparency
• Commitment to sustainability, with goals such as carbon neutrality, recyclable packaging, and long-term producer relationships

The company is also a founding member of initiatives like Sustainable Coffee Challenge and participates in industry-wide traceability and impact programs.

Target Market

Market Lane Coffee caters to:

• Specialty coffee consumers across Melbourne and Australia
• Home brewers seeking ethically sourced, seasonally fresh coffee
• Wholesale partners such as cafés, restaurants, and offices that prioritize quality and values
• International customers through its online store

Their customer base includes environmentally conscious buyers and quality-focused drinkers who value transparency and traceability.

Capabilities

Market Lane Coffee’s infrastructure and expertise include:

• Roasting Operations: In-house facility designed for small-batch, profile-based roasting using top-tier equipment and sensory quality checks
• Retail Network: A growing number of café locations across Melbourne, each designed to educate and serve
• Wholesale Program: Custom support including staff training, equipment recommendations, and quality audits
• Online Platform: Robust e-commerce store with national shipping and subscription options

Certifications and Compliance

While Market Lane does not promote traditional certifications like Fair Trade or Organic across all products, it emphasizes:

• Direct trade and ethical sourcing practices
• Transparent producer relationships, with documented impact and price paid
• Environmentally responsible packaging and operations, including compostable and recyclable materials

The brand is known for setting industry standards in social and environmental impact reporting.

Financial and Operational Insights

As a privately owned company, Market Lane does not publicly disclose financial figures. However, its continued expansion, high-traffic retail locations, and long-term producer relationships suggest a sustainable and profitable growth model.

Operationally, Market Lane has achieved:

• High product turnover rates with seasonal releases
• Scalable yet controlled growth via selective retail expansion
• Investment in staff training and customer education, reinforcing brand loyalty and reputation

Shipment and Export Data

Market Lane Coffee primarily serves the Australian domestic market, with all products available for nationwide delivery through its website. While no significant international export records appear in third-party trade databases, the online store does support select international shipping, especially for subscription customers and global coffee enthusiasts.

Customer Testimonials

“Market Lane never disappoints. The seasonal blend is always fresh and balanced, and I love reading the origin details on each bag.”
— Home Brewer, Melbourne

“As a café partner, we value the transparency, consistency, and training that Market Lane provides. They go beyond just supplying beans.”
— Wholesale Partner, Victoria

Major Achievements

• Among the first specialty coffee roasters in Australia to introduce fully traceable sourcing for all offerings
• Featured in major media including Broadsheet Melbourne, Good Food, and Monocle
• Developed long-term relationships with producers across five continents, offering ongoing support and price premiums
• Recognized for sustainable packaging innovations and progressive workplace practices
• Operates one of Melbourne’s most acclaimed multi-site café networks, including iconic locations in Carlton, Queen Victoria Market, and South Melbourne Market

Market Lane Coffee continues to set the benchmark for ethical, transparent, and quality-focused specialty coffee in Australia. Through its commitment to sustainability, direct trade, and education, the company offers more than coffee—it delivers a meaningful connection between farmer and consumer, one cup at a time.