About Lobster PEI
Lobster PEI is the official seafood marketing board for Prince Edward Island (PEI) Lobster, promoting one of the most sought-after lobsters in the world. Known for its sweet, tender meat and premium quality, PEI Lobster is sourced from the pristine, cold waters of the North Atlantic. The company plays a critical role in supporting local fishermen, processors, and distributors by marketing and ensuring the sustainability of PEI's lobster industry.
Core Business & Specialization
Lobster PEI focuses on marketing and promoting wild-caught, sustainable lobster from Prince Edward Island. The company represents over 1,200 independent fishers, advocating for responsible harvesting practices and ensuring world-class quality standards.
Key Differentiators & USP
- Wild-Caught & Sustainable: PEI Lobster is sourced using environmentally responsible fishing practices, with strict sustainability regulations to protect future stocks.
- Cold Water Advantage: The icy waters of the Gulf of St. Lawrence result in lobsters with firmer meat and a naturally sweet flavor.
- Strict Quality Control: Lobster is harvested under rigorous food safety and handling standards, ensuring peak freshness.
- Diverse Product Offerings: Live, frozen, and processed lobster products are available for various markets and culinary applications.
Product Range
Lobster PEI supplies premium-grade lobster in various forms:
- Live Lobster: Freshly caught and distributed worldwide.
- Frozen Lobster: Preserved with advanced freezing techniques for long-distance shipment.
- Processed Lobster Products: Includes lobster meat, tails, claws, and whole cooked lobsters.
Financial Strength & Market Reach
Lobster PEI supports an industry that contributes significantly to the Canadian seafood economy, generating millions in revenue annually.
- Annual Industry Revenue: Over $500 million CAD from lobster sales in PEI.
- Export Volume: PEI processes millions of pounds of lobster each year, serving global markets.
- Growth Strategy: Expanding digital marketing efforts and strengthening international trade relationships.
Export & Shipment Data
Lobster PEI plays a major role in Canada's seafood export industry, distributing to markets worldwide.
- Primary Export Destinations: United States, Europe, China, Japan, and the Middle East.
- Annual Catch Volume: PEI harvests approximately 30 million pounds of lobster annually.
- Global Shipping Network: Live and frozen lobster is shipped using advanced logistics, including aerated transport tanks and quick-freeze processing.
Certifications & Compliance
Lobster PEI ensures that all lobster harvesting, processing, and exporting practices comply with international seafood regulations.
- Marine Stewardship Council (MSC) Certified: Ensures that PEI Lobster meets strict sustainability and traceability standards.
- Canadian Food Inspection Agency (CFIA) Approved: Lobster processing plants adhere to stringent food safety standards.
- HACCP Certified: PEI Lobster facilities follow the Hazard Analysis and Critical Control Points system for quality assurance.
Target Market & Customer Base
Lobster PEI serves a broad range of seafood buyers:
- Seafood importers & exporters: Supplying large-scale distribution channels.
- Wholesale seafood distributors: Serving grocery stores and specialty markets.
- High-end restaurants & foodservice providers: Offering premium lobster for culinary applications.
- Retail consumers: Through direct seafood markets and online seafood retailers.
Achievements & Industry Recognition
- Recognized as one of the best cold-water lobster suppliers in the world.
- Featured in global culinary events, including seafood festivals and trade shows.
- Partnerships with major seafood distributors in North America, Asia, and Europe.
- Consistent demand growth, with PEI Lobster becoming a preferred choice for luxury dining and seafood lovers worldwide.
Conclusion
Lobster PEI is a premier representative of Prince Edward Island’s thriving lobster industry, known for its sustainably harvested, high-quality seafood. With a strong export market, premium product offerings, and a commitment to environmental responsibility, PEI Lobster continues to grow as a global seafood powerhouse, delivering world-class lobster to consumers around the world.
