About Basamh Marketing Co.
Basamh Marketing Co. is a leading distributor and marketer of high-quality food products in Saudi Arabia and the GCC region. Established as a part of Basamh Group, the company manages the marketing, distribution, and retail operations for the Al Alali brand—one of the most recognized food brands in the Middle East.
With a vast portfolio of premium food products, Basamh Marketing Co. is a key player in the FMCG industry, ensuring high availability, superior quality, and market penetration for its diverse product range.
Core Business
Basamh Marketing Co. is engaged in the distribution, marketing, and supply chain management of Al Alali branded food products across the Middle East and North Africa (MENA) region.
Key Business Areas:
- Food Distribution: Supplying canned foods, pasta, sauces, condiments, and baking products to retail chains, hypermarkets, and wholesalers.
- Brand Marketing & Promotion: Handling Al Alali’s brand positioning, advertising, and consumer engagement.
- Retail & Wholesale Supply Chain Management: Ensuring efficient logistics and inventory management across the region.
Product Portfolio
Basamh Marketing Co. offers a diverse range of high-quality food products, catering to both household and commercial consumers.
1. Canned Foods
- Tuna (Flaked, Chunk, Solid)
- Sweet Corn
- Canned Mushrooms
- Pineapple Slices
2. Pasta & Sauces
- Spaghetti, Macaroni, Fusilli
- Pasta Sauce (Original, Olives & Mushrooms)
3. Baking Products
- Cake Mixes (Chocolate, Vanilla)
- Cocoa Powder
- Corn Flour
4. Condiments
- Ketchup
- Mayonnaise
- Hot Sauce
5. Spices & Seasonings
- Black Pepper
- Mixed Spices
- Chicken Stock Cubes
Market Position & Competitive Edge
Basamh Marketing Co. has built a strong reputation in the MENA food industry, driven by brand loyalty, high-quality offerings, and strategic retail partnerships.
Key Competitive Advantages:
- Exclusive distributor of Al Alali, one of the top-selling food brands in the GCC.
- Wide distribution network, covering hypermarkets, supermarkets, wholesale markets, and e-commerce platforms.
- Strong brand awareness, with millions of loyal consumers across the Middle East.
- Robust supply chain infrastructure, ensuring fast, efficient product availability.
- Strategic marketing expertise, ensuring high consumer engagement and demand.
Financial Strength & Market Reach
Basamh Marketing Co. has seen consistent growth, establishing itself as a leading FMCG distributor in the Middle East.
- Annual Revenue: Estimated at $200–$400 million.
- Retail & Wholesale Distribution: Present in supermarkets, e-commerce platforms, and HORECA channels.
- Market Reach: Active in Saudi Arabia, UAE, Kuwait, Oman, Qatar, Bahrain, Egypt, and North Africa.
- Consumer Base: Over 10 million households consume Al Alali products regularly.
Certifications & Compliance
Basamh Marketing Co. maintains strict quality control and food safety standards, ensuring global compliance.
- ISO 22000 – Food Safety Management System
- HACCP (Hazard Analysis and Critical Control Points)
- FDA Approved – Meeting U.S. and international food import regulations.
- Halal Certification – Compliance with Islamic dietary requirements.
Customer Testimonials
Basamh Marketing Co. has built a strong customer base, with consumers appreciating the reliability, taste, and convenience of its products.
- "Al Alali pasta sauces are a staple in our home. Authentic flavors, great quality!" – A consumer in UAE
- "The best canned tuna in the market. Consistent quality and excellent taste." – A distributor in Saudi Arabia
- "Our supermarket relies on Al Alali products due to strong brand demand and superior quality." – A retail partner in Kuwait
Achievements & Recognition
- One of the leading FMCG companies in Saudi Arabia.
- Awarded for excellence in food marketing and distribution.
- Ranked among the most trusted food brands in the Middle East.
- Regular exhibitor at major food industry trade fairs, including Gulfood, SIAL, and Anuga.
Conclusion
Basamh Marketing Co. is a key player in the Middle East’s FMCG sector, delivering premium-quality food products under the Al Alali brand. With a strong market presence, extensive distribution network, and unwavering commitment to quality, the company continues to be a trusted choice for consumers, retailers, and distributors.
For importers, supermarkets, and foodservice providers looking for reliable, high-quality food solutions, Basamh Marketing Co. offers certified, market-leading, and consumer-trusted products.
