Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

Honeybird Coffee is a specialty coffee roaster based in Mount Beauty, Victoria, Australia. Renowned for its curated blends, ethical sourcing, and regional character, the brand has built a loyal following among coffee lovers and hospitality businesses across the country. With a focus on flavor integrity, sustainability, and Australian community values, Honeybird Coffee reflects the artisanal heart of the Australian coffee culture.

Core Business

Honeybird Coffee specializes in roasting high-quality Arabica coffee beans, offering a diverse range of house blends, single-origin selections, and unique products such as biodegradable coffee pods and specialty instant coffee. The business serves both direct-to-consumer and wholesale clients, with a strong emphasis on consistency, flavor profiling, and sustainability.

Its facility in Mount Beauty not only roasts fresh coffee in small batches but also serves as a hub for innovation, blending, and educational outreach.

Product and Service Offerings

Honeybird Coffee provides an expansive portfolio tailored to coffee enthusiasts and cafés alike:

• Coffee Blends:

  • Velvet Assassin: A smooth, bold espresso blend with chocolate and caramel notes
  • Morning Glory: Bright and energetic with fruity high notes
  • HERO Organic Coffee: Certified organic, featuring a balanced and clean finish
  • Dark Lover: A rich dark roast designed for milk-based coffees
  • Mt Coffee: A tribute to Mount Beauty, smooth and earthy
  • Locals Blend: A versatile all-rounder
  • Swiss Water Decaf: Chemical-free decaffeinated coffee using Swiss Water Process

• Coffee Pods:

  • Locals Blend in Nespresso-compatible, biodegradable pods—sustainably packaged and convenient

• Instant Coffee:

  • Magic Bogan Dust: A tongue-in-cheek name for a premium instant coffee crafted for taste and convenience

• Merchandise:

  • Apparel such as the Honeybird Unisex Tee, representing the brand’s lifestyle appeal

Specialisation and Core USP

Honeybird Coffee’s key strengths lie in its blend precision, regional branding, and customer connection. It is known for producing coffee that balances rich flavor with sustainability, using ethically sourced beans and environmentally friendly packaging options.

Unique selling points include:

• Small-batch roasting to ensure quality and freshness
• Biodegradable and compostable packaging in select lines
• Organic-certified offerings under the HERO line
• Deep integration with local community and regional tourism
• A strong narrative-driven brand identity appealing to Australian values

Financial Strength

As a boutique, independently owned business, Honeybird Coffee operates with agility and strategic growth in the Australian specialty coffee sector. While financials are not publicly disclosed, the company’s success is evident through:

• Growing wholesale partnerships with cafés and businesses in Victoria and beyond
• Robust online retail presence with a strong repeat customer rate
• Participation in national specialty coffee expos and events

The brand’s ability to scale responsibly while maintaining quality positions it as a rising player in the domestic coffee market.

Shipment and Export Data

Honeybird Coffee primarily operates within Australia, with a logistics network supporting:

• Nationwide delivery through e-commerce and wholesale distribution
• Subscription services for regular coffee shipments to individual consumers
• Bulk supply for cafés, restaurants, and regional stockists

While exports are not currently a primary focus, the brand has potential for growth into nearby Asia-Pacific markets, particularly with its unique blend offerings and sustainable product packaging.

Target Market

Honeybird Coffee serves:

• Home brewers and coffee aficionados
• Independent cafés and regional coffee shops
• Eco-conscious consumers seeking organic and sustainable coffee
• Wholesale buyers and boutique hospitality operators

The company appeals strongly to customers seeking authenticity, locality, and transparency in their coffee purchases.

Capabilities

Honeybird Coffee operates with robust infrastructure for its size, including:

• In-house roasting and blending facility in Mount Beauty
• E-commerce fulfillment systems for efficient national delivery
• Branding and creative development rooted in local storytelling
• Customized coffee roasting services for wholesale clients

Their vertically integrated approach ensures control over quality, sourcing, and brand experience.

Certifications and Compliance

Honeybird Coffee adheres to:

• Organic certification for HERO line (via relevant Australian certification bodies)
• Compostable and biodegradable packaging standards
• Alignment with Australian food safety and handling regulations

Although not Fair Trade certified, the company promotes ethical sourcing principles and transparency in its supply chain.

Customer Testimonials

Honeybird Coffee enjoys strong support from both retail and wholesale customers:

“Velvet Assassin is hands down the best espresso blend we’ve used. Our customers rave about it.” – Café Owner, Regional Victoria

“Love the biodegradable pods! So smooth, and I feel better knowing they’re eco-friendly.” – Online Retail Customer, Sydney

“Magic Bogan Dust got me through my road trip. Who knew instant coffee could taste this good?” – Traveller and Coffee Fan

Major Achievements

• Developed biodegradable Nespresso-compatible pods for eco-conscious convenience
• Introduced a premium instant coffee line, bridging specialty flavor and accessibility
• Built a loyal community around the Honeybird brand, with regional pride and social engagement
• Successfully expanded from a regional café supplier to a nationwide retail and wholesale brand
• Leveraged digital media and storytelling to grow brand identity and visibility

Honeybird Coffee continues to grow as a vibrant force in Australia’s specialty coffee landscape, combining sustainability, regional identity, and top-tier flavor with a genuine commitment to people and place.