Exhibiting at Foodex Japan 2025

About MATSUYA

MATSUYA is a well-established restaurant specializing in authentic Korean cuisine, located in Kiryu, Japan. Since its inception, the restaurant has been dedicated to delivering an authentic and immersive Korean dining experience, featuring high-quality ingredients and traditional cooking techniques. MATSUYA has gained a strong reputation for its diverse menu, which includes Korean barbecue (yakiniku), spicy stews, and specialty noodle dishes.

Core Business

MATSUYA operates as a premium Korean restaurant, offering a diverse range of traditional and modern Korean dishes. The restaurant sources high-quality ingredients, ensuring that every dish reflects the authenticity and flavors of Korean cuisine. With a strong customer base and a commitment to quality, MATSUYA has become a popular dining destination for Korean food lovers in Japan.

Menu Offerings

MATSUYA offers a wide range of Korean delicacies, categorized as follows:

• Korean Barbecue (Yakiniku)

  • Premium Beef & Pork Cuts
  • Marinated Short Ribs (Galbi)
  • Bulgogi (Grilled Marinated Beef)
  • Samgyeopsal (Grilled Pork Belly)

• Traditional Korean Soups & Stews

  • Sundubu (Soft Tofu Stew)
  • Samgyetang (Ginseng Chicken Soup)
  • Yukgaejang (Spicy Beef Soup)

• Korean Noodle Dishes

  • Korean Cold Noodles (Naengmyeon)
  • Jajangmyeon (Black Bean Sauce Noodles)

• Korean Side Dishes & Appetizers

  • Kimchi
  • Japchae (Stir-Fried Glass Noodles)
  • Seasoned Dried Squid
  • Chanja (Spicy Cod Entrails)

The restaurant's menu is designed to cater to a wide range of tastes, from those seeking classic Korean comfort food to those looking for an upscale dining experience with premium grilled meats.

Unique Selling Proposition (USP)

1. Authentic Korean Cuisine: Traditional cooking techniques and authentic flavors.
2. High-Quality Ingredients: Sourced from trusted suppliers to ensure freshness and taste.
3. Diverse Menu Selection: Offers both traditional Korean dishes and fusion-style innovations.
4. Immersive Dining Experience: Traditional Korean ambiance with specialized grills for yakiniku.
5. Strong Local Reputation: A well-established brand in Kiryu, Japan, with a loyal customer base.

Market Presence & Customer Base

MATSUYA has gained significant popularity within Japan’s Korean food scene:

• Annual Customer Footfall: Estimated at thousands of visitors per year.
• Target Audience: Korean food enthusiasts, Japanese locals, international tourists, and expatriates.
• Key Market Regions: Kiryu, Gunma Prefecture, and surrounding areas.
• Popular Among: Families, business professionals, and food critics.

Customer Reviews & Testimonials

MATSUYA has received strong customer feedback for its quality and authenticity:

• "The best Sundubu I've had in Japan! Rich flavors and authentic spice levels make this a must-visit restaurant." – Korean Food Enthusiast
• "The yakiniku experience at MATSUYA is outstanding. The quality of meat and marinades are top-notch." – Local Diner
• "Authentic Korean cuisine with a great variety. Their Jajangmyeon is just like the one I had in Seoul!" – Expat Korean Food Lover

Major Achievements

• Established as a Leading Korean Restaurant in Kiryu: Gained strong recognition within the local food scene.
• Expanded Menu Offerings: Regularly introduces new dishes based on customer demand.
• Consistent Quality & Service: Maintains high customer ratings for food quality and dining experience.
• Community Engagement: Actively participates in local food events and festivals to promote Korean cuisine.

MATSUYA continues to uphold its reputation as a top destination for authentic Korean cuisine, providing customers with high-quality dishes and an unforgettable dining experience.