Exhibiting at Foodex Japan 2025

Sugino – ATOUT

Sugino is a renowned Japanese food brand specializing in premium shabu-shabu, meat miso, and ponzu sauce. Based in Tenri, Japan, Sugino has established itself as a household name for authentic and high-quality Japanese cuisine. The brand is well-known for its commitment to using carefully sourced ingredients, ensuring a perfect balance of taste and health.

Business content (Core Business)

Sugino operates both as a restaurant and an online retailer, providing customers with traditional Japanese flavors in an easily accessible format. Its primary business activities include:

• Manufacture and sales of Shabu-shabu products: Providing pork shabu sets using high quality Aji Pork.
• Sales of Meat Miso: Developing meat miso products as traditional seasonings
• Production of Ponzu Sauce: Providing flavorful ponzu sauce that is essential to Japanese food culture

Product Offerings

1. Shabu-shabu

• Aji pork pork shabu premium set

  • Uses carefully selected high-quality Aji pork
  • Healthy and tender meat
  • Sold online and in stores

• Soy milk pork shabu

  • An exquisite combination of the mellowness of soy milk and the sweetness of pork
  • Popular with health conscious people

2. Meat Miso

• Sugino Meat Miso Set

  • All-purpose seasoning made using traditional methods
  • Great with rice, noodles, and vegetables

• Sugino Meat Miso Somen Set

  • Paired with somen, a Nara specialty
  • Easy cooking package that you can enjoy right away

3. Ponzu Sauce

• Set of 3 pontsuyu
  • Refreshing sourness of citrus and deep flavor of dashi stock
  • Perfect for hot pot dishes and general Japanese food

Sugino's Strengths (Unique Selling Proposition)

• Carefully selected raw materials: Made with high quality domestic pork and natural ingredients.
• Traditional manufacturing method: Flavor creation using traditional Japanese techniques
• Health-oriented product development: Low-fat, high-protein food design
• Expansion of online sales: Enjoy authentic Japanese food easily with nationwide delivery service

Sales/Market Trends (Market Position & Revenue)

The shabu-shabu market in Japan is predicted to exceed 400 billion yen by 2025, and the food market, which targets health-conscious consumers in particular, is growing rapidly. Sugino is capitalizing on this growth trend and is focusing on expanding its share in online sales and the luxury food market.

Recent sales data shows that sales through EC sites increased by 20% compared to the previous year, and sales of the ``Pork Shabu Set'' were particularly strong.

Overseas expansion/export data (Export & Shipment Data)

Sugino is expanding into Asia/Western markets, and is expanding exports to countries where demand for healthy Japanese food is increasing. Over the past year, export volumes have increased by 15%, with the following regions being the main destinations:

• America (USA): Increased demand in the healthy food market
• Singapore: Strengthen partnership with high-end Japanese restaurants
• Hong Kong: Japanese foods are popular and expected to continue to grow

Certifications & Quality Standards

Sugino meets the following quality standards in order to provide high quality food:

• HACCP certification: International standard for food hygiene management
• JAS Certification: Safety based on Japanese Agricultural Standards
• Organic JAS certification: Obtained for some seasoning products
• No food additives: Responding to health-conscious consumers

Customer Testimonials

Sugino's products have received high praise from many customers in Japan and abroad.

• *"The quality of Aji pork shabu-shabu is excellent. It has no odor and has sweet meat quality, which is the best!" * - Customers in Japan
• *"Sugino's pontsuyu has an authentic taste that cannot be compared to commercially available ones." * - Singaporean high-end restaurant owner
• "I'm happy that the online sales are polite and the products arrive quickly." - Purchaser from an overseas e-commerce site

Major Achievements

• Online sales sales growth: 20% increase from previous year in 2023
• Strengthening exports to overseas markets: Export volume increased by 15% in major markets
• Partnership with famous restaurants: Adopted by high-end restaurants in Singapore and Hong Kong
• Media exposure: Featured in Japanese gourmet magazines and TV programs

Sugino will continue to grow in domestic and international markets while preserving its traditional taste.