Exhibiting at Gulfood 2025

Clarebout Potatoes NV

Clarebout Potatoes NV is a leading Belgian company specializing in the production of high-quality frozen potato products. With a rich history in potato processing, the company has expanded to serve multiple sectors, including foodservice, retail, food industry, and restaurant chains. Clarebout Potatoes operates with an emphasis on quality, sustainability, and innovation, making them one of the top names in the frozen food industry.

Brief History of Clarebout Potatoes

Clarebout Potatoes originated from a family-run business that started in the sorting and trading of fresh potatoes. In 1988, the company transitioned into processing fresh potatoes into various frozen potato products. The company has since grown to operate two ultra-modern production units located in Nieuwkerke and Waasten, Belgium. Over the years, Clarebout Potatoes has evolved into a major player in the global frozen potato market, recognized for its high-quality products and commitment to sustainability.

Core Business and Specialization

Clarebout Potatoes is primarily engaged in the production and distribution of frozen potato products. Their core products include a variety of frozen fries, potato wedges, croquettes, and other specialties. The company caters to diverse markets, offering customized solutions for foodservice providers, retail chains, and food industries. Clarebout's production facilities are equipped with state-of-the-art technology to ensure the highest quality standards.

Product and Service Offerings

Foodservice

• Frozen Fries
• Potato Wedges
• Croquettes

Retail

• Frozen Fries
• Potato Specialties

Food Industry

• Potato Flakes
• Potato Specialties

Restaurant Chains

• Customized Frozen Potato Products

Clarebout Potatoes offers tailored products to meet the specific needs of each client, ensuring consistent quality and taste across different foodservice applications and retail offerings.

Capabilities

• Production Facilities: The company boasts two modern production units and several potato storage facilities across Belgium. The primary unit is located in Nieuwkerke, and a second production unit is situated in Waasten. These facilities are equipped with the latest processing technology to ensure optimal product quality and high production capacity.

• Sustainability: Clarebout is committed to sustainable production practices. The company integrates sustainable farming and energy-efficient processes throughout its operations. This includes waste reduction initiatives and environmentally friendly packaging solutions.

• Research & Development: Clarebout invests heavily in innovation to remain competitive in the frozen food market. Their R&D team works on creating new potato product variations and improving existing ones, ensuring they stay aligned with consumer preferences and industry trends.

Financials

While exact revenue figures are not publicly disclosed, Clarebout Potatoes has demonstrated significant growth in recent years, driven by expanding their product offerings and increasing demand for frozen potato products globally. Their robust production capacity and global distribution networks underscore their financial strength and market positioning.

Shipment Data

Clarebout Potatoes ships products to various international markets. The company serves customers across Europe, North America, and other parts of the world, with notable exports to major retail chains and foodservice distributors. Clarebout has built a reputation for reliable and consistent delivery, backed by its advanced logistics operations.

Target Market

Clarebout Potatoes primarily serves the following markets:

• Foodservice Providers: Catering to restaurants, fast food chains, and institutional food services with products such as fries, wedges, and croquettes.
• Retail Chains: Supplying major retail stores with frozen potato products for direct consumer purchase.
• Food Industry: Providing frozen potato flakes and other processed potato products to food manufacturers for use in various packaged food products.
• Restaurant Chains: Offering customized frozen potato solutions for chain restaurants and quick-service establishments.

Certifications and Compliance

Clarebout Potatoes adheres to stringent quality standards and holds various certifications ensuring the safety and quality of its products. These include:

• ISO 9001: Quality management systems
• HACCP: Hazard Analysis and Critical Control Points, ensuring food safety at every step of the production process
• BRC Global Standard for Food Safety: Ensuring best practices in food safety and quality

Customer Testimonials

Clarebout Potatoes has earned a strong reputation in the industry. Many customers have praised the company for its product quality, reliability, and customer service. Their commitment to sustainable practices and innovation has been recognized by key players in the food industry.

Major Achievements

• Global Expansion: Clarebout has successfully expanded its presence in international markets, providing high-quality frozen potato products to retailers, foodservice providers, and the food industry across Europe, North America, and beyond.
• Sustainability Initiatives: The company has made significant strides in sustainability, with projects aimed at reducing carbon emissions, improving energy efficiency, and promoting responsible sourcing of raw materials.
• Technological Advancements: Clarebout continues to invest in cutting-edge production technology to enhance product quality, efficiency, and innovation.

Conclusion

Clarebout Potatoes NV remains a dominant force in the frozen potato industry, combining a strong heritage with a forward-thinking approach to production, sustainability, and innovation. The company’s commitment to quality, customer satisfaction, and sustainability has earned them a trusted reputation across global markets. Their ability to cater to diverse industry needs, from retail to foodservice, ensures their continued success and growth in the competitive frozen food sector.