Exhibiting at Foodex Japan 2025

Clarebout Potatoes NV is a leading Belgian manufacturer and exporter of frozen potato products, specializing in private label production. Established in 1988, the company has expanded its operations significantly, positioning itself as a dominant player in the global potato processing industry.

Core Business

Clarebout Potatoes focuses on the production and export of high-quality frozen potato products. The company's expertise lies in private label production, supplying major retailers, wholesalers, foodservice providers, and the food industry with tailored solutions. Clarebout operates some of the most advanced production facilities in Europe, ensuring high-volume output and consistent quality.

Product and Service Offerings

Clarebout Potatoes provides a diverse range of frozen potato products, including:

• Frozen French Fries

  • Straight Cut Fries
  • Crinkle Cut Fries
  • Steakhouse Fries

• Potato Specialties

  • Rosti
  • Hash Browns
  • Potato Wedges
  • Mashed Potatoes
  • Potato Croquettes

• Dehydrated Potato Products

  • Potato Flakes

The company customizes products based on client specifications, ensuring adaptability to various market demands.

Specialization & Unique Selling Proposition (USP)

Clarebout Potatoes stands out in the industry due to its:

• Private Label Expertise – A leading European supplier of private-label frozen potato products for major retail chains.
• Global Reach – Exports to over 120 countries, with strong market presence in Europe, the Middle East, Asia, and the Americas.
• Production Capacity – The company processes over 1.5 million tonnes of potatoes annually.
• Technology & Innovation – Advanced freezing and processing technology to maintain the highest product quality.
• Sustainability Commitment – Focused on reducing environmental impact through water recycling, energy efficiency, and sustainable sourcing.

Financial Performance

Clarebout Potatoes has experienced substantial revenue growth in recent years:

• 2017: Revenue of €600 million with a profit of €22 million.
• 2022: Achieved record revenue of €1.079 billion, marking significant growth over five years.

The company’s financial success is driven by its expansion in international markets, increased demand for frozen potato products, and a strong focus on private label partnerships.

Production Facilities & Expansion

Clarebout operates some of the largest potato processing plants in Belgium and France:

• Nieuwkerke, Belgium – Two high-capacity production lines.
• Warneton, Belgium – Five production lines.
• Bourbourg, France (2023 expansion) – A newly built plant with an annual production capacity of 220,000 tonnes of frozen fries.

The company is continuously investing in infrastructure and capacity to meet rising global demand.

Strategic Acquisitions and Investments

• 2022: Acquired Mydibel, another Belgian potato processor, expanding product range and increasing production capacity.
• 2024: Invested in Pomuni, a fresh potato processing company, to diversify its offerings beyond frozen products.

These acquisitions strengthen Clarebout’s supply chain, market positioning, and overall competitiveness.

Sustainability & Certifications

Clarebout is committed to sustainable and responsible production, with key initiatives in:

• Energy & Water Efficiency – Advanced systems to optimize water usage and energy consumption.
• Carbon Footprint Reduction – Continuous investment in greener technologies and reduced emissions.
• Raw Material Optimization – Maximizing the use of raw potatoes and minimizing waste.

The company adheres to strict food safety and quality standards, holding the following certifications:

• ISO 22000 – International food safety management certification.
• BRC Global Standard for Food Safety – Recognized by major global retailers.
• IFS Food Standard – Ensuring product safety and traceability.

Achievements & Industry Recognition

• Leading European Private Label Supplier – Supplying major retailers and foodservice providers across Europe, North America, and Asia.
• Record Production & Export Growth – Clarebout has become one of Europe’s largest frozen potato exporters.
• Innovative Product Development – Continuously evolving its product range to match changing consumer trends.

Conclusion

Clarebout Potatoes NV has established itself as a global leader in frozen potato processing, known for its private label expertise, high-quality products, and strong international presence. With a focus on sustainability, expansion, and innovation, the company is well-positioned for continued growth in the rapidly expanding frozen food industry.