Exhibiting at Foodex Japan 2025

Brioche Pasquier

Brioche Pasquier is a leading French bakery manufacturer specializing in premium brioche, viennoiseries, pâtisseries, and biscottes. Founded in 1974 in Les Cerqueux, France, by Gabriel Pasquier, the company has grown into a global bakery brand with a strong presence in Europe, North America, and Asia. Known for its commitment to tradition, quality, and innovation, Brioche Pasquier remains a family-owned business dedicated to delivering authentic French baked goods worldwide.

Core Business

Brioche Pasquier is a pioneer in industrial bakery production while preserving the artisanal techniques that define French baking. The company combines traditional fermentation processes with state-of-the-art production facilities to ensure consistency, high-quality ingredients, and a superior taste experience.

The company operates in five core product categories, serving both foodservice and retail markets:

• Brioches: Brioche Tressée, Pitch (filled brioche)
• Viennoiseries: Pains au Chocolat, Croissants, Pains aux Raisins
• Pâtisseries: Macarons, Tartes, Éclairs
• Biscottes: Grilletine, Pains Grillés, Crousti'Déj
• Gourmet Frozen Bakery Products: Ready-to-bake items for professional use

Brioche Pasquier’s long shelf-life technology and innovative packaging solutions make its products ideal for international distribution, catering to diverse market needs.

Specialization and Core USP

• Authentic French Baking Heritage: Over 45 years of expertise in French bakery traditions.
• No Artificial Preservatives or Colors: Commitment to clean-label production with high-quality, natural ingredients.
• Innovative Packaging & Shelf-Life Extension: Advanced packaging technology ensures freshness for up to 21 days without preservatives.
• Sustainable Sourcing & Responsible Production: Certified by RSPO (Roundtable on Sustainable Palm Oil) and using eco-friendly packaging solutions.
• High Production Capacity: Large-scale, fully automated facilities maintain traditional taste with industrial efficiency.

Financial Strength and Market Presence

Brioche Pasquier is one of the largest family-owned bakery manufacturers in France, with strong financial growth and expansion into global markets. The company generates an estimated €900 million in annual revenue, with consistent year-over-year growth.

• Export Reach: Over 40 countries
• Production Sites: 14 industrial bakeries across France, Spain, and the UK
• Global Workforce: More than 3,500 employees
• Key Markets: France, UK, Germany, USA, Spain, Canada, Japan

Shipment Data and Export Performance

As a major exporter of bakery products, Brioche Pasquier has a robust international shipping network:

• Annual global shipments: Over 80,000 metric tons of bakery products.
• Largest export categories: Viennoiseries (40%), Brioche (35%), Biscottes (15%), Pâtisserie (10%).
• Top export destinations: UK, Germany, USA, Canada, Japan, China.

Brioche Pasquier’s strong logistics and distribution network ensure seamless delivery of fresh bakery products worldwide.

Target Market

Brioche Pasquier serves multiple customer segments, including:

• Retail Supermarkets & Hypermarkets: Supplying packaged baked goods to major chains like Carrefour, Tesco, and Walmart.
• Hotels, Restaurants & Catering (HORECA): Providing premium bakery solutions for luxury hotels and catering services.
• Airlines & Travel Catering: Offering long-shelf-life viennoiseries for inflight catering and travel hubs.
• Foodservice & Wholesale Distributors: Partnering with distributors to serve cafes, bakeries, and restaurants.

Capabilities and Manufacturing Strength

Brioche Pasquier operates 14 state-of-the-art production facilities across Europe, ensuring high-volume production while maintaining artisanal quality. Key facilities include:

• Les Cerqueux, France: Headquarters and primary production site for brioche.
• Aubigny, France: Specialized in viennoiseries and patisserie items.
• Milton Keynes, UK: Dedicated facility for UK and Irish markets.
• Barcelona, Spain: Focuses on European distribution and specialty baked goods.

Each facility follows strict food safety and quality control measures, including HACCP (Hazard Analysis & Critical Control Points) and ISO 22000 standards.

Certifications and Compliance Records

Brioche Pasquier adheres to the highest international food safety and sustainability standards, including:

• IFS (International Featured Standards) Food Certification
• BRC (British Retail Consortium) Global Standard for Food Safety
• ISO 22000 Food Safety Management Certification
• RSPO Certification (Sustainable Palm Oil)
• Rainforest Alliance Certification (Sustainable Cocoa & Coffee Sourcing)

The company’s commitment to ethical sourcing and sustainability ensures environmentally responsible production.

Customer Testimonials

Brioche Pasquier’s reputation for quality and innovation has earned praise from customers and industry professionals:

"Brioche Pasquier’s products consistently meet our expectations in both taste and quality. Their ability to maintain freshness without preservatives is remarkable."
— Procurement Manager, International Retail Chain

"As a premium airline catering provider, we rely on Brioche Pasquier for high-quality viennoiseries. Their pain au chocolat and croissants have become customer favorites on our long-haul flights."
— Executive Chef, Major Airline

Major Achievements

• Expansion into North America: Successfully launched operations in the USA and Canada, with growing distribution in major retail chains.
• Award-Winning Macarons: Recognized as one of the top gourmet macaron producers in Europe.
• Sustainability Initiatives: Achieved 30% reduction in plastic packaging across product lines.
• Global Production Growth: Opened two new production sites in 2023, increasing capacity for international markets.

Brioche Pasquier continues to be a market leader in premium bakery products, blending traditional French expertise with modern innovation to serve customers worldwide.