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Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

R33
Melbourne Convention & Exhibition Centre
20 Mar - 22 Mar, 2025

Product Offerings

Products:

Coffee Blends: BAUHAUS, DE STIJL

Single Origin Coffees: Finca Tamana (Colombia), Inmaculada (Colombia), Marie Bedabasingwa (Rwanda)

Brewing Equipment: ORIGAMI Dripper S, ORIGAMI Dripper Air, Porlex Mini II Hand Grinder

Merchandise: BENCH COFFEE CO. Long Sleeve T-shirt, BENCH COFFEE CO. Tote Bag

BENCH COFFEE CO. is a Melbourne-based specialty coffee roastery and café operator known for its refined design ethos, meticulous sourcing practices, and high-quality coffee experiences. Since its inception, the company has blended modern aesthetics with technical precision to deliver curated coffee offerings to both retail and wholesale markets.

Core Business

BENCH COFFEE CO. operates as a specialty coffee brand with integrated services including:

  • In-house coffee roasting
  • Direct-to-consumer retail cafés
  • Wholesale coffee supply and support
  • Coffee training and consultation
  • Branded brewing gear and merchandise

The company is committed to a transparent, producer-focused supply chain and a consistent roasting philosophy rooted in flavor clarity and complexity.

Product and Service Offerings

Coffee Blends

  • BAUHAUS – A blend designed for espresso, known for its structure, balance, and approachability
  • DE STIJL – A fruit-forward blend crafted for more adventurous palates and manual brewing methods

Single Origin Coffees

  • Finca Tamana (Colombia) – Clean, structured, and sweet
  • Inmaculada (Colombia) – Experimental processing with vibrant notes
  • Marie Bedabasingwa (Rwanda) – Floral and tea-like with delicate acidity

These offerings rotate seasonally based on harvest cycles and are roasted to highlight origin-specific characteristics.

Brewing Equipment

  • ORIGAMI Dripper S – A Japanese-designed ceramic brewer for pour-over coffee
  • ORIGAMI Dripper Air – Lightweight and travel-friendly plastic version
  • Porlex Mini II Hand Grinder – Portable precision grinder for manual brewing

Merchandise

  • BENCH COFFEE CO. Long Sleeve T-shirt – Branded apparel with minimalist aesthetic
  • BENCH COFFEE CO. Tote Bag – Durable cotton tote featuring Bench's design identity

Specialisation and USP

BENCH COFFEE CO. stands out through:

  • Minimalist Design Culture: Their physical spaces, packaging, and merchandise reflect a clean, architectural style inspired by Bauhaus and De Stijl movements
  • Quality-First Roasting: Each coffee is roasted with meticulous care to preserve terroir and processing-driven flavor elements
  • Producer Partnerships: Direct sourcing from innovative farms such as Finca Tamana and Inmaculada enhances traceability and quality control
  • Café-Retail Integration: Their retail cafés serve as both brand showcases and product touchpoints, offering full sensory experiences for customers

Their blends and single origins are frequently noted for clarity, balance, and contemporary flavor direction.

Financial Performance

As a privately held business, BENCH COFFEE CO. does not publicly disclose financial data. However, performance indicators include:

  • Multiple retail outlets in Melbourne CBD and surrounding districts
  • Consistent sell-out of limited single-origin releases within days of launch
  • Strong presence in the wholesale café market across Victoria
  • Growing e-commerce operations with national shipping across Australia

These factors signal sustainable growth and solid customer loyalty in a competitive market.

Shipments and Export Records

While BENCH COFFEE CO. is primarily focused on domestic operations, trade monitoring platforms indicate:

  • Select international deliveries of premium lots to Asia-based specialty cafés, especially in Japan and South Korea
  • Small-volume, high-value consignments typical of micro-lot specialty roasters
  • Export Frequency: Occasional, primarily aligned with special releases or café collaborations

Their operations reflect a high-touch, low-volume export model prioritizing quality and exclusivity.

Target Market

BENCH COFFEE CO. targets:

  • Design-conscious specialty coffee consumers
  • High-end hospitality venues and boutique cafés
  • Home brewers who value single origins and brewing precision
  • Creative and lifestyle-focused clientele seeking a holistic brand experience

Their premium branding and curated offerings attract discerning consumers who value substance and style.

Capabilities

  • In-house Roasting and Cupping – Dedicated production space and QC protocols
  • Wholesale Training and Support – Guidance for café partners on espresso dialing, equipment, and workflow
  • Sourcing Network – Direct relationships with producers in Colombia, Ethiopia, and Rwanda
  • Retail Experience Design – Architecturally distinct cafés integrating product education with hospitality

Certifications and Compliance

BENCH COFFEE CO. collaborates with importers and producers who follow sustainable and ethical sourcing standards. While specific certifications like Fairtrade or Organic are not emphasized, the brand prioritizes transparency and quality in sourcing practices.

Customer Testimonials

“From their café experience to their packaging and beans, everything about Bench feels intentional and elevated.” – Customer, Melbourne

“We use their DE STIJL blend at our café—it delivers bright, juicy flavor notes that our regulars love.” – Café Partner, Fitzroy

Major Achievements

  • Established multiple architecturally renowned retail locations in Melbourne’s CBD and cultural districts
  • Frequent collaborations with top-tier producers like Finca Tamana and Inmaculada Coffee Farms
  • Cult following for seasonal single origins, especially anaerobic and experimental lots
  • Featured in leading publications including Broadsheet Melbourne and design magazines for brand aesthetic and café experience
  • Active community engagement through cupping events and workshops for coffee lovers and professionals