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Exhibiting at Foodex Japan 2025

Tokyo
11 Mar - 13 Mar, 2025

Media Gallery

Australian Innovation & Sustainability - Australian Trade and Investment Commission (Austrade)

Michael Helleman - Head of Asia-Investment; Australian Trade and Investment Commission

Product Offerings

Product Categories:

investment facilitation, tourism support, Information Technology and Software, education promotion, Consulting and Professional Services, Financial and Insurance Services, Trade and Investment Services, export promotion, Services

Products:

Trade Promotion Services: Export Assistance, Market Entry Support, Trade Missions

Investment Attraction Services: Investment Opportunities, Site Selection, Regulatory Guidance

Education Promotion: Study in Australia Programs, Educational Partnerships

Product Gallery:

Nutworks

Nutworks

Nature One Dairy

Nature One Dairy

Australia's Manuka

Australia's Manuka

Australian Tea Masters

Australian Tea Masters

About the Australian Trade and Investment Commission (Austrade)

The Australian Trade and Investment Commission (Austrade) is the Australian Government's agency responsible for promoting international trade, investment, and education opportunities. Operating under the Department of Foreign Affairs and Trade (DFAT), Austrade supports Australian businesses in expanding globally, attracts foreign direct investment (FDI) into Australia, and promotes the country as a leading destination for education and business.

With over 80 offices worldwide, including a major presence in Tokyo, Japan, Austrade provides market intelligence, trade support, and investment facilitation services for businesses looking to engage with Australia.

Core Services and Offerings

Austrade plays a pivotal role in fostering trade, investment, and international education partnerships through the following key services:

  • Trade Promotion Services:

    • Export Assistance – Helping Australian businesses expand globally through market research, business matching, and trade missions.
    • Market Entry Support – Assisting Australian exporters with logistics, regulatory compliance, and networking in foreign markets.
    • Trade Missions and Delegations – Organizing B2B events, expos, and business networking opportunities.
  • Investment Attraction Services:

    • Investment Opportunities – Connecting global investors with high-growth industries in Australia, such as agriculture, renewable energy, and technology.
    • Site Selection and Expansion Guidance – Providing strategic advice on locations, incentives, and infrastructure for investors.
    • Regulatory and Legal Assistance – Helping investors navigate Australian business laws, visas, and taxation policies.
  • Education Promotion:

    • Study in Australia Programs – Showcasing Australia’s world-class education system to international students.
    • Educational Partnerships – Facilitating collaboration between Australian universities and global institutions.

Market Position and Target Audience

Austrade is a critical enabler of Australia’s global economic engagement, supporting businesses, investors, and education providers. The agency works closely with Australian exporters, multinational corporations, government agencies, and educational institutions to strengthen bilateral trade and investment ties.

Key Stakeholders and Beneficiaries:

  • Australian Exporters – Assisting companies in expanding to key markets like Japan, China, the United States, and Europe.
  • Foreign Investors – Providing information and support for companies looking to establish operations in Australia.
  • International Students – Promoting Australian universities, TAFE institutions, and vocational training.
  • Government and Industry Bodies – Facilitating public-private partnerships and bilateral trade agreements.

Economic Impact and Business Scale

Austrade has played a significant role in driving Australia’s trade and investment growth, contributing to billions of dollars in economic activity annually.

Key Economic Contributions:

  • Australia’s total trade (exports + imports) reached AUD $1.1 trillion in 2023.
  • Over AUD $4.5 billion in foreign direct investment (FDI) facilitated annually.
  • Australia ranks 5th in the world for education exports, with AUD $40 billion generated annually from international students.
  • Supported 15,000+ Australian exporters in entering and expanding in global markets.

Global Trade and Investment Performance

Austrade has established trade relationships across Asia-Pacific, Europe, and North America, focusing on high-growth industries and strategic economic sectors.

Trade and Investment Data:

  • Top Export Markets: China, Japan, the United States, South Korea, India.
  • Major Export Sectors: Minerals, agriculture, technology, education, renewable energy.
  • Key Investment Sources: United States, Japan, United Kingdom, Germany, China.

Capabilities and Business Excellence

Austrade offers a comprehensive suite of advisory, investment, and networking services to businesses looking to engage with the Australian economy.

Key Capabilities:

  • Strategic Market Intelligence – Delivering real-time insights on international trade trends.
  • Regulatory and Compliance Expertise – Helping businesses navigate complex trade and investment regulations.
  • Extensive Global Network – Leveraging 80+ offices worldwide to facilitate bilateral business connections.
  • Industry-Specific Support – Specializing in agriculture, mining, advanced manufacturing, and digital technology sectors.

Certifications and Compliance

As a government agency, Austrade adheres to Australian federal regulations and international trade standards, ensuring compliance, transparency, and credibility in all its operations.

Regulatory Compliance:

  • Australian Government Business Regulations – Ensuring trade policy alignment with national economic goals.
  • World Trade Organization (WTO) Compliance – Supporting fair and transparent global trade practices.
  • Foreign Investment Review Board (FIRB) Guidelines – Managing FDI approvals and investment security protocols.

Testimonials and Industry Recognition

Austrade has received global recognition for its successful trade facilitation and investment support services.

  • "Austrade has been instrumental in helping our agribusiness expand into Japan, providing invaluable insights and connections." – Australian Agri-Exporter.
  • "The Austrade team assisted us with regulatory approvals and market entry strategies, making our transition into the Australian market seamless." – Japanese Tech Investor.
  • "Their support for education partnerships has helped us establish collaborations with top Australian universities." – International Education Institution.

Achievements and Recognition

  • Over AUD $4.5 billion in foreign investment facilitated annually.
  • Supported 15,000+ Australian exporters in expanding globally.
  • Ranked among the top 10 government trade agencies worldwide.
  • Played a key role in Australia’s free trade agreements (FTAs) with major economies.
  • Hosted flagship investment events such as the Australia-Japan Business Dialogue.

Austrade continues to drive Australia's global trade and investment growth, fostering economic partnerships, attracting investment, and supporting Australian businesses in expanding into new international markets.