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Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

Melbourne Convention & Exhibition Centre
20 Mar - 22 Mar, 2025

Product Offerings

Product Categories:

Bakery Products, Confectionery, Baked Goods, Snack Foods

Products:

Bite Size Biscuits & Cookies: Choc Chip Cookies, Traditional Shortbread Cookies, Salted Caramel Cookies, Raspberry White Chocolate Cookies, French Vanilla Shortbread Cookies, Triple Chocolate Cookies, Honey Macadamia Shortbread Cookies, ANZAC Biscuits

New York Style Cookies: Madison Square Macadamia, Choc Chip, Red Velvet, Snickerdoodle

Cafe Cookies: Various flavors suitable for cafes

Traditional Cookies: Harlequin, among others

Cookie Buckets: Assorted flavors in bulk packaging

Product Gallery:

Cookie Man Australia Pty Ltd is a premium Australian manufacturer, retailer, and wholesaler of gourmet cookies and biscuits, operating from Mount Kuring-Gai, New South Wales. With over 50 years of experience in crafting high-quality baked treats, Cookie Man has become a staple name in Australia’s biscuit and confectionery industry, known for its nostalgic flavors, creative product formats, and consistent commitment to taste and quality.

Core Business

Cookie Man’s core operations include the manufacturing, retailing, and wholesale distribution of cookies and biscuits. Their diverse product portfolio serves various channels—from online retail and foodservice to bulk distribution for hospitality and commercial sectors.

The company offers freshly baked cookies using traditional recipes, with a particular focus on bite-sized portions that are ideal for sharing, café pairing, or individual snacking. Cookie Man also provides custom solutions for businesses seeking branded or private-label products.

Product and Service Offerings

Bite-Size Biscuits & Cookies

  • Choc Chip Cookies
  • Traditional Shortbread Cookies
  • Salted Caramel Cookies
  • Raspberry White Chocolate Cookies
  • French Vanilla Shortbread Cookies
  • Triple Chocolate Cookies
  • Honey Macadamia Shortbread Cookies
  • ANZAC Biscuits

These are packaged in bulk, often in 2kg or 3kg packs, suitable for cafés, events, and catering.

New York Style Cookies

Larger, soft-baked cookies offered in 24-packs:

  • Madison Square Macadamia
  • Choc Chip
  • Red Velvet
  • Snickerdoodle

Traditional Cookies & Café Cookies

Products like Harlequin biscuits and other café-ready options, tailored for pairing with coffee and tea service.

Cookie Buckets

Bulk-packed options for larger households, catering events, or retailers.

Cookie Man also offers seasonal and limited-edition products to align with festivities and market trends.

Specialisation and USP

Cookie Man stands out in the baked goods segment through:

  • Small-batch manufacturing processes that maintain artisanal quality at scale
  • An expansive wholesale catalog tailored for both small cafés and major distributors
  • New York-style cookies, unique in size and texture for the Australian market
  • Over five decades of brand legacy, enhancing trust and recognizability
  • Capability to cater both direct-to-consumer and B2B clients

Their extensive variety in flavor profiles and packaging sizes allows them to meet the evolving needs of diverse market segments.

Financials and Market Position

While Cookie Man’s private financial records are not publicly available, the company operates in a growing segment. According to IBISWorld, the Australian biscuit and bakery product manufacturing industry is valued at over AUD 3 billion, driven by both premiumization and consumer demand for indulgent snacking options.

Cookie Man’s positioning in both traditional and specialty product categories gives it competitive leverage. Its strong brand recall and wide distribution footprint enable it to capture a sizable share in both wholesale and retail markets.

Shipment and Export Data

Currently, there are no publicly listed export shipment records for Cookie Man on databases like ImportYeti or Volza, indicating the company’s focus is primarily on the Australian domestic market. However, its scalable operations and variety of packaging formats offer strong potential for future international expansion.

Target Market

Cookie Man’s products are designed to appeal to a wide demographic, including:

  • Independent and franchise cafés
  • Corporate offices and boardroom suppliers
  • Hospitality and catering providers
  • Retail customers through online and grocery channels
  • Gifting and seasonal segments

Their products also perform well in school fundraising campaigns and branded corporate gifting.

Capabilities

Cookie Man demonstrates strong capabilities in:

  • Large-scale food manufacturing with quality consistency
  • Customization of flavor, packaging, and branding
  • Flexible distribution from small cafés to national retailers
  • Online retail and nationwide shipping infrastructure
  • Café support with cookie pairing products and POS materials

The brand supports its partners with product knowledge, bulk pricing structures, and a responsive sales team.

Certifications and Compliance

While specific certifications such as HACCP, ISO, or allergen-free labels are not publicly listed on the website, Cookie Man indicates a strong emphasis on food safety, shelf stability, and compliance with Australian manufacturing standards. The presence of vegan and nut-free options also supports market inclusivity.

Customer Testimonials

Cookie Man’s strong retail presence and direct online sales generate consistent consumer feedback. Positive reviews highlight:

  • Consistently fresh and flavorful cookies
  • Great value for bulk and café use
  • Fast, reliable shipping and excellent customer service

One customer review from their online store reads: “Absolutely love the triple chocolate cookies. They're always fresh, and the bite-size is perfect with my morning coffee!”

Major Achievements

  • Over 50 years of continuous operation and brand presence in Australia
  • Developed one of the country’s most recognized biscuit brands
  • Successfully diversified into both retail and foodservice sectors
  • Built a strong digital presence, including an e-commerce store and active social media channels
  • Launched a growing line of New York-style cookies, expanding their product appeal

Cookie Man continues to innovate while holding firm to its traditional roots—serving a loyal customer base with high-quality, comforting treats that evoke both nostalgia and indulgence.