APEI (Ambasciatori Pasticceri dell'Eccellenza Italiana) is a non-profit association founded by renowned pastry chef Iginio Massari. The organization brings together top professionals and exclusive talents from the Italian pastry and confectionery sectors, including gelato and chocolate artisans. APEI aims to promote the exchange of experiences, enhance the development of the Italian sweet sector, and represent Italian excellence in the art of pastry both nationally and internationally.