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Exhibiting at Foodex Japan 2025

Tokyo
11 Mar - 13 Mar, 2025

Product Offerings

Products:

Zhejiang Gengshengtang Ecological Agriculture Co., Ltd.

Zhejiang Gengshengtang Ecological Agriculture Co., Ltd. (Gengshengtang) is an enterprise specializing in ecological agriculture and food processing**, located in Anji County, Huzhou City, Zhejiang Province, China**. The company focuses on sustainable agricultural development, green food production, and high value-added bamboo shoot processing, and is committed to promoting the most healthy, environmentally friendly, high-quality and safe agricultural products to domestic and foreign markets.

Core Business and Expertise

Gengshengtang is mainly engaged in bamboo shoot cultivation, ecological food processing and healthy food research and development. Its business covers:

  • Planting and processing of high-end bamboo shoot products – Relying on Anji County’s natural ecological resources, planting high-quality bamboo shoots and using advanced food processing technology to increase the added value of bamboo shoot products.
  • R&D and production of bamboo shoot dietary fiber – Extract high-fiber nutrients** from bamboo shoots through **biotechnology for use in the health food market.
  • Ecological Agriculture Technology Promotion – Adopt organic planting and green environmental management to promote sustainable agricultural development.
  • Domestic and foreign market expansion – The supply chain covers the domestic high-end food market and gradually expands into Southeast Asia, Europe, Japan and other international markets.

Main product series

Gengshengtang's products mainly include:

  • Gengshengtang Kinglei Bamboo Shoots – using advanced dehydration and processing technology to maintain the natural flavor and nutritional value of bamboo shoots.
  • Bamboo Shoot Dietary Fiber – Through biological extraction technology, bamboo shoots are processed into high dietary fiber food, which is suitable for healthy foods, special diet foods and functional foods.

Core Competitive Advantage (USP)

Gengshengtang has established competitive advantages in the fields of bamboo shoot processing and ecological agriculture through the following core competencies:

  1. Unique geographical advantages - Relying on the high-quality bamboo forest resources in Anji, Zhejiang to produce high-quality bamboo shoot products.
  2. Innovative food processing technology - using modern dehydration, freeze-drying and dietary fiber extraction processes to improve product quality and nutritional value.
  3. Sustainable development of ecological agriculture - using pollution-free planting technology and natural organic cultivation, in line with the international green agriculture development trend.
  4. Development of high value-added health food - Research and develop bamboo shoot dietary fiber and develop high-end health food market.
  5. Global market expansion - Gradually expand to European, American, Japanese, and Southeast Asian markets to create an international ecological food brand.

Market positioning and global influence

Gengshengtang mainly targets domestic and foreign high-end food markets, and its market layout covers:

  • Chinese market - supplying domestic high-end supermarkets, green food chain stores and large catering chains.
  • Southeast Asian Market - Meets the demand for healthy food in Japan, South Korea, Singapore and other countries.
  • European and American Market - Mainly exports healthy food raw materials, which meets the demand for high dietary fiber foods in the European and American markets.

The company plans to further develop the global market** and enhance the international influence of the brand.

Financial Performance and Growth Trends

As global consumer demand for natural and healthy foods increases, the market potential of Gengshengtang continues to increase:

  • The global bamboo shoots market is expected to reach US$25 billion in 2025, with a compound annual growth rate of 7.2%.
  • The dietary fiber market is expected to reach US$8 billion in 2027, and Gengshengtang, as a bamboo shoot dietary fiber supplier, is expected to gain a larger market share.
  • China's health food industry is growing rapidly, with consumer demand for high-fiber foods increasing by 12%, and companies actively expanding into the domestic market.

Quality Certification and International Standards

Gengshengtang adopts a strict food quality management system and has obtained multiple certifications:

  • GAP (Good Agricultural Practice) Certification – ensures that bamboo shoot cultivation complies with international green agriculture standards.
  • HACCP certification – ensures that the food processing process complies with the international food safety system.
  • ISO 22000 Food Safety Management Certification – ensures that food production quality meets international standards.
  • Organic Food Certification – using pollution-free growing methods, in line with global healthy food market trends.

Customer reviews and industry recognition

Gengshengtang's products are widely recognized in domestic and foreign markets. Customer reviews include:

  • Bamboo shoots are of high quality and taste fresh and tender
  • Dietary fiber products are healthy and safe, in line with modern healthy food trends
  • Pollution-free green planting method, in line with international market demand
  • Advanced food processing technology to ensure product freshness

The company has won high recognition in the food industry with its strict quality control, ecological agriculture concept and international market layout.

Future Development Plan

Gengshengtang’s future development strategies include:

  • Expand international market share - Further enter European, American and Japanese markets and expand the high-end food market.
  • Strengthen investment in R&D - Develop bamboo shoot functional foods and high-end dietary fiber products, and explore the field of health food.
  • Intelligent agricultural management - Introducing AI agricultural monitoring technology to improve the efficiency of bamboo shoot planting.
  • Deepen brand internationalization - Enhance brand global visibility through food exhibitions, online sales, and cross-border e-commerce.

in conclusion

Gengshengtang, as a leader in the fields of ecological agriculture and bamboo shoot food processing in China**, has gradually grown into an international high-end health food brand** by relying on high-quality bamboo shoot resources, advanced food processing technology, strict quality control and global market layout**. In the future, the company will continue to delve deeply into the fields of sustainable agriculture and healthy food**, promote the development of the bamboo shoot food industry**, and build the world's leading ecological food brand**.