Exhibiting at Foodex Japan 2025

YOROKOBA FACTORY

YOROKOBA FACTORY is a Japanese food manufacturer and retailer based in Tsu City, Japan. The company specializes in developing unique food products that incorporate whey, premium coffee, and high-quality Japanese rice. By focusing on innovation and quality, YOROKOBA FACTORY has established itself as a trusted brand in the health-conscious and gourmet food market.

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Core Business

YOROKOBA FACTORY focuses on the production and retail of whey-based food products, specialty coffee, and premium rice. The company combines traditional Japanese craftsmanship with modern food technology, creating nutritious and flavorful products that appeal to both domestic and international consumers.

Product and Service Offerings

Whey-Based Products:

• Whey Pizza – A range of handmade pizzas made with whey-based dough, offering a unique nutritional profile.
• Whey Cookies – A selection of high-protein, nutrient-rich cookies that incorporate whey for enhanced flavor and health benefits.

Specialty Coffee:

• TsuMuGi Coffee – Premium drip coffee packs designed for convenience and quality.

Rice & Other Food Products:

• Milled Rice Varieties – High-quality Japanese rice, carefully selected for purity and taste.
• Gift Sets – Curated assortments of YOROKOBA FACTORY’s specialty products, ideal for gifting.

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Specialization and Core USP

• Whey-Based Innovation – Utilizing whey in food production to enhance nutritional value.
• High-Quality Ingredients – Sourcing premium ingredients, including Japanese rice and specialty coffee.
• Health-Conscious Product Development – Creating high-protein, low-fat, and nutrient-dense foods.
• Traditional Meets Modern – Combining Japanese culinary expertise with contemporary food technology.

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Market Presence and Growth

• Growing popularity in Japan, particularly among health-conscious consumers and gourmet food lovers.
• Expanding online and retail distribution channels, making products available through direct sales and partnerships.
• Potential for international expansion, leveraging Japan’s reputation for premium food quality and innovation.

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Target Market

• Health & Fitness Enthusiasts – Offering whey-based foods as a high-protein alternative.
• Gourmet & Specialty Food Consumers – Targeting individuals who seek high-quality, artisanal food products.
• Coffee Lovers – Providing convenient, high-grade drip coffee to consumers who value quality and flavor.
• Gift Market – Offering premium food sets for special occasions and corporate gifting.

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Certifications and Compliance

• HACCP (Hazard Analysis and Critical Control Points) Certified – Ensuring the highest food safety standards.
• Japan Agricultural Standards (JAS) Certification – Guaranteeing quality control for rice and food products.
• Sustainable Food Production Practices – Committed to reducing food waste and utilizing whey, a valuable byproduct.

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Major Achievements

• Successful integration of whey in mainstream food products, making it a viable and appealing ingredient.
• Strong consumer demand for innovative, health-focused foods, driving market growth.
• Recognition for premium coffee offerings, with TsuMuGi Coffee becoming a popular choice among coffee enthusiasts.
• Expansion of retail and online presence, increasing brand visibility and accessibility.

YOROKOBA FACTORY continues to push the boundaries of culinary innovation, blending health benefits, premium ingredients, and Japanese craftsmanship to create products that cater to modern consumer preferences.