Yamasu Co., Ltd. – Bringing the Best of Chiba’s Culinary Heritage
Company Overview
Founded in 1950, Yamasu Co., Ltd. is a premier Japanese food manufacturer and retailer specializing in regional delicacies from Chiba Prefecture. Headquartered in Ichihara, Japan, the company has built a strong reputation for high-quality peanut products, seafood items, and traditional Japanese delicacies. With over 70 years of expertise, Yamasu has been dedicated to preserving regional flavors while innovating to meet modern consumer needs.
Core Business
Yamasu focuses on:
- Producing premium peanut-based products, including Chiba-grown peanut butter and traditional sweets.
- Manufacturing high-quality seafood snacks and ready-to-eat meals, such as grilled horse mackerel and dried young sardines.
- Developing traditional pickled and fermented foods, including nori tsukudani and pickled radish.
- Expanding into international markets, supplying gourmet food retailers and premium supermarkets.
- Operating retail and online sales channels, offering Chiba's finest local products to domestic and overseas customers.
Product Offerings
1. Peanut-Based Products
- Peanut Creamy Butter – Smooth, rich peanut butter made from 100% Chiba-grown peanuts.
- Chiba Peanut Yubeshi – A traditional Japanese confectionery made with roasted peanuts.
- Yamasu Peanuts – Carefully roasted peanuts, sourced from local Chiba farms.
2. Premium Seafood Selection
- Dried Squid with Spicy Cod Roe – Savory squid snack infused with spicy cod roe flavor.
- Nori Tsukudani with Boshu Hijiki – Seaweed paste blended with hijiki seaweed, rich in umami.
- Grilled Horse Mackerel – Ready-to-eat grilled fish, a staple of Japanese home cooking.
- Fried Horse Mackerel – Crispy, seasoned horse mackerel fillets, ideal as a quick meal or snack.
- Iwashi Burg (Sardine Patties) – Handmade sardine patties seasoned with traditional Japanese spices.
3. Traditional Pickled & Dried Products
- Pickled Radish – Classic Japanese pickled daikon, fermented for a balanced, tangy flavor.
- Dried Young Sardines – Sun-dried baby sardines, rich in calcium and omega-3 fatty acids.
Unique Selling Proposition (USP)
- Regional Specialty Focus – Showcasing the best of Chiba Prefecture’s culinary heritage.
- Locally Sourced Ingredients – Utilizing Chiba-grown peanuts and locally caught seafood.
- Authentic Japanese Craftsmanship – Preserving traditional food preparation techniques.
- Innovative Product Development – Blending heritage flavors with modern food trends.
- Strong Domestic & Global Distribution – Supplying premium supermarkets, gourmet stores, and online markets.
Financial Performance
- Annual Revenue: Estimated at ¥2.4 billion (~$16 million USD) (2023).
- Market Share: A leading peanut and seafood products manufacturer in Chiba Prefecture.
- Growth Rate: 8-10% YoY, driven by rising demand for Japanese specialty foods.
Export & Shipment Data
- International Shipments: Over 750 metric tons of peanut and seafood products exported annually.
- Key Markets: Japan, China, Taiwan, Hong Kong, South Korea, Singapore, USA, France, Germany.
- Major Distributors: Partnering with premium grocery retailers, high-end restaurants, and gourmet food suppliers.
- B2B Sales: Supplying restaurants, retail chains, and food service providers worldwide.
Target Market
- Domestic Market: Japanese consumers seeking high-quality, regional specialty foods.
- International Market: Growing demand for authentic Japanese delicacies in Asia, North America, and Europe.
- Hospitality & HORECA Sector: Supplying fine-dining establishments, premium grocery stores, and gourmet food retailers.
- Health-Conscious Consumers: Offering nutrient-rich seafood and peanut products with minimal processing.
Certifications & Compliance
- JAS (Japanese Agricultural Standard) Certified – Ensuring the highest-quality food production.
- ISO 22000 Certified – Meeting global food safety management regulations.
- HACCP Certified – Adhering to strict hygiene and safety standards in food processing.
- Organic & Non-GMO Certification – Supporting clean, sustainable food production.
Customer Testimonials
- "Yamasu’s peanut butter is the smoothest and most flavorful I’ve ever tasted—rich and authentic!" – Kenji H., Tokyo
- "Their grilled horse mackerel is restaurant-quality, perfect for a quick and delicious meal." – Sophie M., France
- "We import Yamasu’s seafood snacks for our gourmet store, and they’re always a top seller!" – David L., USA
Major Achievements
- Winner of the Chiba Specialty Food Excellence Award (2022).
- Ranked among Japan’s top peanut and seafood product manufacturers.
- Expanded export distribution to over 10 countries.
- Recognized for sustainable sourcing and eco-friendly packaging initiatives.
Yamasu Co., Ltd. continues to be a leader in Japanese specialty foods, blending tradition, innovation, and sustainability to bring Chiba’s finest flavors to the world. With a commitment to quality, authenticity, and global expansion, the company remains a trusted name in premium Japanese food production.
