Exhibiting at Foodex Japan 2025

Yamagata Eijudo Co., Ltd. – Preserving Tradition, Innovating Taste

Company Overview

Founded in 1886, Yamagata Eijudo Co., Ltd. is a renowned Japanese confectionery manufacturer specializing in Kibidango, a traditional Japanese sweet deeply rooted in Okayama Prefecture’s cultural heritage. With over 135 years of history, Yamagata Eijudo has been a pioneer in preserving authentic flavors while innovating to cater to modern palates.

Core Business

The company’s primary focus is on the production and distribution of premium-quality Japanese confectionery, with a strong emphasis on heritage recipes, high-quality ingredients, and meticulous craftsmanship. Yamagata Eijudo’s Kibidango is widely recognized across Japan and internationally for its unique texture, delicate sweetness, and historical significance linked to the legendary Momotaro folklore.

Product Offerings

Yamagata Eijudo offers a diverse range of Kibidango variations, including:

• Classic Kibidango – The original taste, made with glutinous rice flour and sweet syrup.
• Kinako Kibidango – Coated with roasted soybean flour for a nutty flavor.
• White Peach Kibidango – Infused with Okayama’s famous white peach essence.
• Medetai Kibidango – A celebratory red bean-based variant.
• Youkai Kibidango – Inspired by traditional Japanese folklore monsters.
• Kodomo Kibidango – Specially designed for children with added nutrients.

Unique Selling Proposition (USP)

• Traditional Craftsmanship – Handmade confectionery using time-honored techniques.
• Premium Ingredients – Only the finest glutinous rice flour, organic sweet syrups, and natural flavorings are used.
• Cultural Significance – Deeply connected to Momotaro folklore, a symbol of bravery and good fortune.
• Sustainability Focus – Yamagata Eijudo employs eco-friendly packaging and ethical sourcing of raw materials.
• Global Expansion – Exporting Japanese confectionery to over 15 countries, including the United States, China, and Europe.

Financial Performance

• Annual Revenue: Estimated at ¥1.8 billion (~$12 million USD) (2023).
• Market Share: Leading Kibidango producer in Okayama Prefecture with 30% market dominance.
• Growth Rate: Sustained 8-10% YoY growth due to increasing international demand.

Export & Shipment Data

• International Shipments: Over 500 metric tons of Kibidango exported annually.
• Key Markets: Japan, USA, China, Taiwan, Singapore, France, Germany.
• Major Distributors: Partnerships with leading retailers such as Mitsukoshi, Daimaru, and Amazon Japan.
• B2B Sales: Supplied to Japanese tea houses, premium confectionery boutiques, and cultural event organizers worldwide.

Target Market

• Domestic Market: Primarily confectionery enthusiasts, cultural souvenir buyers, and traditional sweets consumers in Japan.
• International Market: Growing demand from Asian and Western markets, particularly among Japanese food lovers, expats, and specialty food retailers.
• Tourism Segment: Popular souvenir for tourists visiting Okayama and historic Japanese locations.

Certifications & Compliance

• JAS (Japanese Agricultural Standard) Certified – Ensures the highest quality food safety standards.
• ISO 22000 Certified – Compliance with global food safety management systems.
• Halal Certified – Expanding appeal among Muslim consumers.
• Organic Certification – Certain product lines adhere to organic food production standards.

Customer Testimonials

• "The best Kibidango I’ve ever tasted! It’s soft, rich, and brings back childhood memories." – Takashi Y., Tokyo
• "A must-try treat when visiting Japan. The White Peach Kibidango is absolutely delightful!" – Lisa M., USA
• "We import Yamagata Eijudo’s Kibidango for our specialty store in Paris, and it’s a top seller!" – Jean-Pierre D., France

Major Achievements

• Awarded "Best Traditional Confectionery" by Japan Food Excellence Awards (2021).
• Officially recognized as an Okayama Prefecture Cultural Heritage Confectionery.
• Ranked among the top 10 Japanese confectionery brands for three consecutive years.
• Expanded to over 500 retail locations nationwide, including department stores, airports, and specialty sweet shops.

Yamagata Eijudo Co., Ltd. remains committed to preserving the legacy of Kibidango while embracing innovation to meet the evolving tastes of modern consumers. With a rich history, strong financial performance, and growing global recognition, the company continues to be a beacon of traditional Japanese confectionery excellence.