Exhibiting at Foodex Japan 2025

Astra Sweets NV

Astra Sweets NV is a leading confectionery manufacturer based in Turnhout, Belgium, specializing in high-quality sweets and candy products. With decades of expertise in the confectionery industry, Astra Sweets has established itself as a trusted supplier of innovative and delicious treats across Europe and international markets. The company is best known for its winegums, licorice, UFO sour-filled edible paper discs, and marshmallows.

Core Business and Specialization

Astra Sweets focuses on the development, production, and distribution of a wide range of confectionery products. The company serves multiple market segments, including:

• Private Label Production – Custom manufacturing for major retailers and supermarkets.
• Branded Confectionery – Producing sweets under its well-known brand, Frisia.
• Foodservice and Bulk Supply – Supplying high-volume confectionery products for catering and distribution.

With state-of-the-art manufacturing facilities, Astra Sweets ensures that its products meet the highest standards of taste, quality, and safety.

Product Portfolio

Astra Sweets offers a diverse assortment of confectionery products, including:

• Gums

  • Winegums
  • Licorice varieties

• UFOs

  • Sour-filled edible paper discs

• Mallows

  • Soft and fluffy marshmallows

These products cater to a wide range of consumers, from children to adults, and are available in supermarkets, specialty candy stores, and online retailers.

Market Presence and Export Strength

Astra Sweets has a strong foothold in the European confectionery market and continues to expand its global reach. The company's innovative approach and commitment to high-quality production have made it a preferred partner for retailers and distributors worldwide.

Export and Distribution

Belgium is a key player in the global confectionery industry, and Astra Sweets contributes significantly to the country's candy exports. The company supplies its products to markets across:

• Western Europe
• Scandinavia
• United Kingdom
• North America
• Asia

Competitive Advantage

• Expertise in Confectionery Manufacturing – Decades of experience in developing and producing high-quality sweets.
• Customization and Private Label Solutions – Ability to create bespoke products for retail brands.
• Innovative Product Development – Continuous investment in research and development to introduce new and exciting flavors and textures.

Certifications and Compliance

Astra Sweets adheres to strict quality and food safety regulations, holding industry-recognized certifications such as:

• BRC Global Standard for Food Safety
• IFS Food Standard Certification
• HACCP (Hazard Analysis and Critical Control Points)

These certifications ensure that Astra Sweets’ products meet international safety and quality standards.

Achievements and Industry Recognition

• Strong presence in the European private label confectionery market.
• Expansion into international markets with increasing brand recognition.
• Continuous investment in sustainable and responsible production methods.

With a commitment to quality, innovation, and customer satisfaction, Astra Sweets NV remains a key player in the global confectionery industry, offering delightful treats to consumers worldwide.