Exhibiting at Foodex Japan 2025

SAN SHU GONG FOOD CO., LTD.

SAN SHU GONG FOOD CO., LTD. is a leading Taiwanese confectionery manufacturer and exporter, renowned for its mochi, pineapple cakes, nougat cookies, snowflake cakes, jellies, and marshmallows. With a dedication to traditional craftsmanship and innovative flavors, the company has gained recognition in both domestic and international markets under its popular brand, Snow Lover.

Company Overview

• Company Name: SAN SHU GONG FOOD CO., LTD.
• Founded: 1997
• Headquarters: New Taipei City, Taiwan
• Industry: Food Manufacturing & Export
• Key Executive: Chen Mei-Yao
• Annual Production Capacity: Over 5,000 metric tons
• Primary Markets: Taiwan, China, Japan, USA, Southeast Asia, Europe
• Certifications: ISO 22000, HACCP, Halal Certified
• Website: https://www.snow-lover.com/

Core Business and Specialization

SAN SHU GONG FOOD CO., LTD. specializes in premium Taiwanese confections crafted with high-quality ingredients and traditional techniques. The company is known for:

1. Mochi & Traditional Confections

   • Handmade soft, chewy rice cakes with authentic flavors.
   • Available in classic and fusion flavors.

2. Innovative Desserts

   • Creator of the famous Snowflake Cake, a chewy, milky dessert mixed with fruit and nuts.
   • Nougat cookies and marshmallows with a unique texture and modern flavors.

3. Global Export & Private Label Manufacturing

   • Supplies OEM & ODM services to international food brands.
   • Customized product development for global markets.

Product Portfolio

Signature Confections

• Mochi

  • Traditional glutinous rice cakes with fillings like red bean, matcha, peanut, taro, sesame, and custard.

• Pineapple Cake

  • Classic Taiwanese shortbread pastry filled with rich pineapple filling.

• Nougat Cookie

  • Salty soda cracker layered with sweet, milky nougat, available in original and coffee flavors.

• Snowflake Cake

  • A unique chewy dessert with a blend of milk, nuts, and dried fruit.
  • Flavors include strawberry, cranberry, boba milk tea, mango, grapes, pomelo, pineapple, purple sweet potato, and toffee.

• Jelly

  • Assorted fruit-flavored gelatin desserts.

• Marshmallow

  • Soft and fluffy handcrafted marshmallows in various flavors.

Market Presence and Global Expansion

Domestic Market (Taiwan)

• Available in over 2,000 retail stores, supermarkets, and specialty snack shops.
• Popular in night markets, gift shops, and online platforms.
• Strong brand presence in Taiwan’s souvenir market.

International Market

SAN SHU GONG FOOD CO., LTD. exports to over 30 countries, focusing on high-quality Asian confectionery markets.

• China, Hong Kong & Japan

  • 40% of total exports.
  • High demand for mochi and pineapple cakes as premium gift items.

• North America (USA, Canada)

  • Increasing demand for authentic Asian desserts in specialty food stores.
  • 30% YoY sales growth in the USA since 2020.

• Europe (France, UK, Germany)

  • Expanding distribution to Asian grocery chains and premium food retailers.
  • Snowflake Cakes and Nougat Cookies gaining popularity.

• Southeast Asia (Singapore, Malaysia, Thailand, Indonesia)

  • 20% increase in retail partnerships for mochi and pineapple cake products.
  • Strong demand for Halal-certified confectionery.

Competitive Advantages

1. Authentic Taiwanese Confectionery

   • Handcrafted traditional techniques ensuring premium texture and taste.
   • Uses locally sourced ingredients from Taiwan.

2. Innovation in Flavor & Texture

   • Pioneered the Snowflake Cake, an internationally trending dessert.
   • Regular new product launches catering to modern consumer tastes.

3. Private Label & Customization

   • OEM & ODM services for major food brands and retailers worldwide.
   • Customized packaging and exclusive flavors for export markets.

4. Stringent Food Safety & Quality Control

   • ISO 22000 & HACCP certified manufacturing facilities.
   • Halal-certified products for Muslim-majority markets.

Certifications & Quality Standards

SAN SHU GONG FOOD CO., LTD. complies with global food safety and manufacturing standards, including:

• ISO 22000 (Food Safety Management)
• HACCP (Hazard Analysis & Critical Control Points)
• Halal Certification
• Non-GMO & Clean Label Certification (For Select Products)

Customer Reviews and Industry Recognition

• "San Shu Gong’s mochi is the best I’ve tasted outside of Japan – soft, chewy, and flavorful!" – Food Blogger, USA
• "Their Snowflake Cakes are a unique and delicious treat – perfect as gifts!" – Asian Confectionery Distributor, Singapore
• "Nougat cookies are crispy, creamy, and addictive! Great combination of flavors." – European Retailer

Major Achievements & Awards

• Winner of Taiwan Gourmet Snack Award (2022)
• Monde Selection Gold Award (2021) for Pineapple Cake
• Taiwanese Food Exporter of the Year (2020)
• 30% Annual Growth in International Exports Since 2019

Future Outlook & Expansion Plans

1. Expansion into New Markets

   • Targeting Latin America, UAE, and African markets for specialty confectionery exports.
   • Increasing penetration into premium retail chains in the USA & Europe.

2. Product Innovation

   • Launching new low-sugar and high-protein dessert lines.
   • Expanding into vegan-friendly and allergen-free mochi options.

3. Sustainable Growth & Eco-Friendly Packaging

   • Reducing plastic packaging by 40% by 2026.
   • Investing in biodegradable and recyclable food-grade materials.

Conclusion

With over 25 years of experience in crafting traditional Taiwanese confections, SAN SHU GONG FOOD CO., LTD. continues to lead the market with innovative flavors, premium quality, and strong global export capabilities. By focusing on authenticity, innovation, and food safety, the company remains a trusted name in the international confectionery industry.