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Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

H6
Melbourne Convention & Exhibition Centre
20 Mar - 22 Mar, 2025

Product Offerings

Products:

Blend Coffee: White Knight Espresso Blend, Soul of the South Blend, End of the Line - Cronulla Beach Blend

Single Origin Coffee: Kenya Karimikui, Ethiopia Shantawene, Mexico Teddy Esteve

Coffee Pods: White Knight Blend Coffee Pods, Hokey Pokey Blend Coffee Pods, Organic Blend Coffee Pods

Brewing Equipment: Brewers & Grinders, Filter Papers & Parts, Servers, Keep Cup, Barista Tools, Cleaning Products

Chocolate, Chai, Tea & Matcha: Chocolate, Chai, Tea, Syrups, Matcha

White Horse Coffee is a leading Australian specialty coffee roaster and café operator based in Sutherland, New South Wales. Known for its dedication to sourcing, roasting, and serving exceptional coffee, White Horse Coffee has grown into a respected brand within Australia’s competitive specialty coffee scene, offering a full range of products and services for both retail and wholesale customers.

Company Background

Founded with a mission to elevate the everyday coffee experience, White Horse Coffee began in Sydney’s southern suburbs and quickly gained popularity for its meticulously crafted espresso blends and vibrant café culture. With an emphasis on quality, sustainability, and education, the company has built a loyal customer base and formed strategic relationships with coffee growers, importers, and hospitality venues across the country.

White Horse Coffee roasts all its coffee in-house using state-of-the-art equipment and maintains rigorous quality control protocols, ensuring consistency across its product lines and partner outlets.

Core Business

White Horse Coffee operates at the intersection of coffee roasting, wholesale supply, direct-to-consumer retail, and café operations. The company offers a wide portfolio of blends, single origin coffees, specialty pods, brewing gear, and complementary café products.

Its commitment to excellence is reflected in the sourcing of high-grade, ethically produced beans, precision roasting profiles, and industry-focused barista training programs.

Product and Service Offerings

  • Espresso Blends:

    • White Knight: Signature espresso blend with balanced acidity and smooth chocolate notes
    • Soul of the South: Rich, full-bodied blend with bold flavors
    • End of the Line - Cronulla Beach Blend: Designed for easy-drinking espresso with subtle fruit tones
  • Single Origin Coffees:

    • Kenya Karimikui: Washed process, high-altitude beans with juicy acidity
    • Ethiopia Shantawene: Naturally processed, floral and stone fruit profile
    • Mexico Teddy Esteve: Clean, sweet profile with caramel and citrus notes
  • Coffee Pods (Nespresso® Compatible):

    • White Knight Blend Pods
    • Hokey Pokey Pods
    • Organic Blend Pods
  • Brewing Equipment and Accessories:

    • Manual brewers (pour over, AeroPress, French Press)
    • Grinders, scales, filter papers
    • Servers, barista tools, cleaning supplies
    • Keep Cups and branded merchandise
  • Tea, Chai, Matcha, and Syrups:

    • Specialty loose-leaf teas, organic chai, ceremonial-grade matcha
    • Premium chocolate powders and flavored syrups
  • Wholesale Program:

    • Tailored coffee supply contracts
    • Equipment sourcing and café consultation
    • Barista training and ongoing support
    • Private label roasting services

Specialization and Core USP

White Horse Coffee’s unique selling proposition is its precision roasting and hands-on approach to coffee education. The company places strong emphasis on relationship-driven sourcing, purchasing traceable micro-lots and working with specialty green coffee importers to secure exclusive coffees each season.

Their in-house training programs and Q-grade certified staff enable wholesale partners to elevate coffee quality and consistency across all aspects of service. The White Horse café locations also act as hubs for innovation, product testing, and consumer engagement.

Financials and Business Scale

Though financials are not publicly disclosed, White Horse Coffee has demonstrated steady growth over the past decade. The company serves a large base of wholesale clients across New South Wales and nationally, with recurring B2B contracts that span cafés, hotels, restaurants, and office spaces.

Its direct-to-consumer channel has also expanded through an e-commerce platform, offering nationwide shipping, coffee subscriptions, and gift bundles.

White Horse operates a flagship café and coffee training facility, serving as a hub for brand experience and professional development.

Shipment Data

Based on logistics data and retail order capacity, White Horse Coffee fulfills hundreds of orders weekly, encompassing both small-lot single origin deliveries and bulk espresso contracts. Orders are shipped from their roasting facility with options for same-day dispatch within the Sydney region.

Their coffee has also appeared on menus across New Zealand and Southeast Asia through selected partnerships and café collaborations.

Target Market

  • Independent and Chain Cafés
  • Hospitality Groups and Restaurants
  • Corporate Offices and Co-working Spaces
  • Retail Coffee Enthusiasts
  • Coffee Subscription Customers

White Horse Coffee is designed for both professional baristas and at-home brewers seeking high-quality coffee, brewing support, and ethically sourced products.

Capabilities

  • In-house roasting using precision Loring and Probat equipment
  • Q Grader–led coffee curation and quality control
  • Custom blend development and private label roasting
  • End-to-end support for new café setups
  • Equipment leasing and servicing for wholesale partners
  • Online retail with coffee subscriptions and seasonal releases

White Horse also offers cupping events, barista workshops, and regular community engagement through its cafés and training labs.

Certifications and Compliance

  • Beans sourced through direct trade and traceable supply chains
  • Partnerships with Rainforest Alliance and organic-certified producers
  • Adheres to FSANZ guidelines for food and beverage handling
  • Eco-conscious packaging and recyclable coffee pods
  • Ethical workplace and fair employment standards

Customer Testimonials

Customers consistently highlight the balance, clarity, and approachability of White Horse coffees:

“White Knight is our go-to blend. It’s consistent, delicious, and our customers love it.” – Café Owner, Newcastle

“The White Horse single origins are always on point. They rotate great seasonal coffees, and the brewing advice is helpful too.” – Home Brewer, Melbourne

Major Achievements

  • Recognized as one of the top specialty roasters in New South Wales
  • White Knight blend featured in national café competitions
  • Developed proprietary coffee pod range compatible with Nespresso®
  • Supported the launch of dozens of café businesses across Australia
  • Hosted educational events and tastings with renowned green coffee partners

White Horse Coffee continues to grow as a trusted and dynamic force in Australia’s specialty coffee community, offering deeply considered products that reflect craftsmanship, sustainability, and a passion for the perfect cup.