Food and Drink Wales (Welsh Government)
Food and Drink Wales, an initiative of the Welsh Government, plays a pivotal role in developing, promoting, and supporting the food and drink industry in Wales. As a government-backed agency, the organization focuses on sustainable food production, innovation, exports, and business growth, ensuring that Welsh food and drink businesses thrive both domestically and internationally.
Core Business & Strategic Initiatives
Food and Drink Wales operates as a strategic partner for food and beverage businesses, offering a wide range of support programmes, trade initiatives, and industry development strategies. Key focus areas include:
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Strategic Vision (2021 - Present):
- Long-term growth and sustainability goals for the Welsh food and drink sector.
- Support for SMEs, startups, and established food enterprises.
- Commitment to net-zero carbon emissions by 2050.
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Support Programmes:
- Access to Finance: Grants and investment support for food businesses in Wales.
- BlasCymru/TasteWales: A global food and drink trade event promoting Welsh brands.
- Locating in Wales: Assistance for new businesses setting up in Wales.
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Growing Your Business:
- Clusters: Support networks for sector-specific business growth.
- Exporting: Access to global markets, trade shows, and business development programmes.
- Food Tourism & Culture: Promoting Wales as a culinary destination.
- Route to Market: Helping businesses access retail, wholesale, and foodservice channels.
- Sell2Wales: Connecting businesses with public procurement opportunities.
- Trade Events & Development: Participation in international trade fairs and exhibitions.
Specialization & Unique Selling Proposition
Food and Drink Wales is uniquely positioned as a government-led economic development initiative focused on driving innovation, sustainability, and international trade within the Welsh food and beverage industry. Its key unique selling propositions (USPs) include:
- Government-Backed Growth: Direct access to funding, policy support, and trade facilitation.
- Sustainable & Ethical Focus: Strong commitment to climate action, carbon neutrality, and responsible food production.
- Export & Market Development Expertise: Dedicated programmes for expanding Welsh food and drink brands globally.
- Collaboration & Industry Clusters: A unique cluster-based approach supporting collaborative innovation.
Economic Impact & Market Presence
Food and Drink Wales plays a key role in the Welsh economy, contributing significantly to GDP, employment, and export revenue.
- Industry Contribution:
- Food and drink industry generates over £7 billion annually for the Welsh economy.
- Over 240,000 people employed in the Welsh food and drink sector.
- Export Markets:
- Welsh food and drink exports worth over £600 million annually.
- Key destinations: European Union, United States, Middle East, and Asia.
- Trade & Business Growth:
- Over 1,500 Welsh food and drink businesses supported annually through funding and development programmes.
Trade & Export Data
Food and Drink Wales actively supports and facilitates exports, ensuring Welsh brands reach international markets.
- Key Export Destinations: Germany, France, Netherlands, United States, China, UAE.
- Trade Show Participation:
- Gulfood (Dubai)
- Anuga (Germany)
- SIAL (France)
- Foodex (Japan)
- Business Growth Initiatives:
- Direct support for export licensing, logistics, and international market entry strategies.
Certifications & Compliance
Food and Drink Wales ensures that Welsh food and beverage businesses adhere to the highest food safety, sustainability, and quality standards. The agency supports companies in obtaining:
- BRCGS (British Retail Consortium Global Standard) Certification – Ensuring global food safety compliance.
- Protected Geographical Indication (PGI) Certification – Highlighting Wales' unique food heritage.
- ISO 22000 Certification – International food safety management compliance.
- Sustainable Farming & Net-Zero Commitments – Aligning with UK and EU sustainability goals.
Industry Recognition & Success Stories
Food and Drink Wales has been instrumental in promoting and scaling up Welsh food businesses, earning global recognition for sustainable food production and innovation.
- “Food and Drink Wales has helped our brand expand into multiple international markets, providing essential support in export logistics and market access.” – Welsh Food Producer
- “BlasCymru/TasteWales has been a game-changer for Welsh food businesses, offering them a global stage to showcase their products.” – Trade Show Attendee
The agency has been recognized for its commitment to food industry excellence, winning UK Government and EU sustainability awards.
Future Outlook & Strategic Goals
Food and Drink Wales is committed to driving the future of the Welsh food and beverage industry, with ambitious goals set for growth, sustainability, and global market expansion.
- Increase food and drink exports to £1 billion by 2030.
- Achieve net-zero emissions in the Welsh food sector by 2050.
- Strengthen food security and supply chain resilience across Wales.
- Expand the BlasCymru/TasteWales trade event to become a globally recognized industry platform.
- Enhance innovation in Welsh food production, investing in research & development.
With its strong government backing, commitment to sustainability, and focus on economic development, Food and Drink Wales continues to be a driving force in promoting Welsh food and drink globally, ensuring sustained growth and success for Welsh businesses.
