Exhibiting at Foodex Japan 2025

TORAYA CONFECTIONERY CO., LTD.

Toraya Confectionery Co., Ltd. is one of Japan's most prestigious and historic confectionery manufacturers, specializing in wagashi (traditional Japanese sweets). With a legacy dating back to the late 16th century, Toraya has served Japan’s imperial court and continues to be a leader in premium Japanese confectionery. Headquartered in Tokyo, Japan, the company remains dedicated to preserving centuries-old craftsmanship while embracing modern innovations.

Core Business & Specialization

Toraya Confectionery specializes in the production of high-quality wagashi, with a strong emphasis on natural ingredients, traditional techniques, and premium craftsmanship. The company is widely recognized for:

• Traditional Japanese Sweets – Expertise in classic wagashi, including yōkan, mochi, and seasonal delicacies.
• Cultural Heritage & Craftsmanship – Over 500 years of experience in preserving Japan’s confectionery traditions.
• Premium Quality & Exclusivity – Catering to discerning customers, luxury boutiques, and the imperial household.

Product Portfolio

Toraya’s signature product lines include:

1. Yōkan (羊羹)

A dense, sweet bean jelly made primarily from red bean paste, agar, and sugar:

• Neri Yōkan – A firm, smooth-textured yōkan, available in classic flavors such as Azuki (red bean), Matcha (green tea), and Brown Sugar.
• Mizu Yōkan – A softer, lighter variant of yōkan, ideal for summer consumption.

2. Seasonal Wagashi

Toraya crafts limited-edition wagashi inspired by seasonal festivals and nature:

• Sakura Mochi (桜餅) – A spring delicacy made of sweet rice and red bean paste wrapped in a cherry blossom leaf.
• Kashiwa Mochi (柏餅) – Traditionally enjoyed during Children’s Day, featuring sweet bean filling encased in oak leaves.

3. Namagashi (生菓子)

Fresh Japanese sweets that are meticulously crafted to reflect the aesthetics of seasonal flowers, landscapes, and nature.

Competitive Advantages & Unique Selling Points

1. Over 500 Years of Heritage – One of Japan’s oldest confectionery brands, dating back to the late 1500s.
2. Premium Ingredients & Craftsmanship – Using carefully sourced azuki beans, wasanbon sugar, and natural plant-based ingredients.
3. Strong Brand Loyalty & Prestige – Trusted by Japan’s Imperial Household, luxury retailers, and connoisseurs of traditional sweets.
4. Global Recognition & Expansion – Establishing a presence in Paris, France, as part of its international growth strategy.
5. Sustainability & Tradition – Commitment to handmade craftsmanship, traditional methods, and eco-friendly sourcing.

Financial Performance & Market Reach

Toraya’s exclusivity and premium pricing strategy have enabled it to maintain a strong market position:

• Annual Revenue: Estimated at ¥10-15 billion JPY ($75-110 million USD).
• Retail Presence: Operates over 80 stores in Japan, including flagship stores in Tokyo, Kyoto, and Osaka.
• International Expansion: Toraya has an established presence in Paris, France, with a boutique catering to the European market.
• Luxury Positioning: Products are sold in select high-end department stores, including Isetan, Mitsukoshi, and Takashimaya.

Certifications & Compliance

Toraya adheres to strict quality control and traditional production methods, ensuring authenticity and safety:

• HACCP Certification – Compliant with international food safety management standards.
• ISO 22000 Certification – Ensuring food safety in production and supply chains.
• Organic & Natural Ingredient Sourcing – Prioritizing high-quality azuki beans, wasanbon sugar, and natural sweeteners.

Target Market & Customer Segments

Toraya serves a high-end, discerning clientele, including:

• Luxury Consumers & Connoisseurs – Those who value authenticity and Japanese confectionery heritage.
• Department Stores & Specialty Retailers – Distribution through Japan’s top-tier department stores and luxury boutiques.
• Hotels & Fine Dining Establishments – Partnerships with high-end hotels, tea houses, and Michelin-starred restaurants.
• International Enthusiasts – Expansion into European markets, particularly through its Paris boutique.

Customer Testimonials & Industry Recognition

• Imperial Court Supplier – Toraya has historically supplied confectionery to the Japanese imperial family, reinforcing its prestigious status.
• Award-Winning Craftsmanship – Recognized for excellence in wagashi craftsmanship and innovation.
• Cultural & Media Recognition – Frequently featured in Japanese cultural documentaries, travel shows, and luxury lifestyle magazines.

Major Achievements

• Over 500 Years of Heritage – One of the longest-standing confectionery brands in Japan.
• International Expansion – Opened a flagship Paris boutique, bringing authentic wagashi to European audiences.
• Commitment to Tradition & Innovation – Balancing centuries-old confectionery techniques with modern consumer trends.
• Sustainability Initiatives – Supporting responsible farming and eco-friendly production practices.

Toraya Confectionery continues to preserve Japan’s rich confectionery heritage while embracing modern opportunities for global expansion, luxury branding, and sustainable innovation.