Exhibiting at Thaifex - Anuga Asia 2025

Tat Hui Foods Pte Ltd, based in Singapore, is a globally acclaimed food manufacturing company best known for its flagship brand KOKA Noodles. Established in 1986, the company has become a dominant force in the instant noodle industry with a distribution network spanning over 50 countries. Tat Hui is committed to innovation, food safety, and wellness-focused product development, leading to its trusted reputation among consumers and food distributors alike.

Core Business and Product Portfolio

Tat Hui Foods manufactures a wide range of instant noodle products catering to diverse palates and health-conscious consumers:

• Instant Noodles:

  • KOKA Original: Traditional flavors inspired by Asian cuisine.
  • KOKA Signature: A gourmet range of modern flavors with premium ingredients.
  • KOKA Delight: Non-fried noodles with natural ingredients.
  • KOKA Multigrain: Healthier options made from oats, barley, and purple corn.

• Health-Oriented Noodles:

  • Products that are baked, not fried, and contain no MSG, preservatives, or artificial coloring.
  • Options enriched with whole grains, dietary fiber, and low-fat content.

• Cup and Bowl Noodles:

  • KOKA Cup Noodles and Bowl Noodles provide convenience with an array of international and fusion flavors.

These offerings are available under in-house brands such as KOKA, Sanwa, and Yoodles, with private label manufacturing also offered for global clients.

Specialization and Unique Selling Proposition (USP)

Tat Hui’s USP lies in its health-forward innovation in the instant noodle category. The company was among the first in Asia to introduce instant noodles that are:

• Fried-free and MSG-free.
• Made with multigrain bases such as purple corn, oats, and barley.
• Enriched with natural flavors and lower sodium formulations.

This focus on wellness and clean-label ingredients has elevated Tat Hui above many competitors in the processed food segment.

Financial and Market Performance

As a privately held entity, Tat Hui’s financials are confidential, but performance indicators are significant:

• Export reach extends to over 50 countries, including the USA, UK, Australia, Middle East, and Asia.
• Annual production volume exceeds 400 million packs, indicating large-scale operational capacity.
• KOKA Noodles is one of the top-selling Asian instant noodle brands in health-conscious markets like the UK and Singapore.

Tat Hui’s dominance is evident in premium retail placements and partnerships with leading supermarkets and health food chains globally.

International Trade and Shipment Activity

Tat Hui is a major exporter with consistent shipment records across multiple continents:

• North America and Europe: KOKA Multigrain and MSG-free series have strong retail presence in health and gourmet sections.
• Middle East: HALAL-certified noodles are distributed widely.
• Asia-Pacific: Core and signature ranges are staples in grocery outlets and foodservice.

The company participates regularly in trade exhibitions like SIAL, ANUGA, and Gulfood to expand its B2B and distributor networks.

Target Market

Tat Hui targets a broad spectrum of consumers:

• Health-conscious individuals seeking low-fat, non-MSG noodle options.
• Working professionals and students looking for convenient meal solutions.
• Parents and families seeking safer instant food for children.
• Retailers and distributors focused on wellness and gourmet food segments.

Capabilities

Tat Hui operates advanced food manufacturing facilities with:

• High-speed automated production lines.
• In-house product innovation labs for new recipes and regional customizations.
• Private label and OEM manufacturing capabilities for international partners.
• Stringent quality assurance systems from raw materials to finished goods.

Certifications and Compliance

Tat Hui maintains a robust quality and safety framework backed by certifications:

• HACCP (Hazard Analysis and Critical Control Points)
• ISO 22000:2018 Food Safety Management
• HALAL Certification (MUIS Singapore)
• FDA Approved for U.S. exports
• GMP Compliance (Good Manufacturing Practice)

These standards ensure that all products meet global regulatory and consumer expectations.

Customer Testimonials

Consumers and distributors praise Tat Hui for:

• Great-tasting noodles that don't compromise on health.
• Consistent product quality across markets.
• Eye-catching and informative packaging designs.

Online reviews, especially for the KOKA Multigrain and Delight series, reflect high satisfaction in taste, texture, and nutrition balance.

Major Achievements

• Launched the first non-fried, MSG-free multigrain noodle range in Southeast Asia.
• Exported to over 50 countries, achieving wide international acceptance.
• Expanded product lineup to include healthier instant meals, addressing dietary trends.
• Achieved top-tier retail placements in stores like Tesco, Walmart, and FairPrice.

Tat Hui Foods Pte Ltd remains an industry pioneer, continually elevating the instant noodle category by delivering quality, innovation, and wellness through its products. As consumer demand shifts towards healthier convenience foods, Tat Hui stands poised to lead the transformation globally.