Overview of the UpperCrust Food & Wine Show 2024
Date & Venue:
Dates: December 6–8, 2024
Venue: World Trade Centre, Mumbai, India
About:
The UpperCrust Food & Wine Show is India’s premier trade fair celebrating the best in gourmet food, beverages, and culinary innovations. Since its launch in 2003, it has evolved into a significant platform for showcasing culinary excellence, connecting producers, suppliers, chefs, and enthusiasts from across the globe. The event is a hub for unveiling new products, exploring gourmet trends, and networking with key players in the food and beverage industry.
Industry Segments:
Food & Beverages, Wines & Spirits, Kitchen Equipment, Packaged Gourmet Foods, Hospitality Solutions.
Market Size & Overview of the Industry Segment:
India’s gourmet food and beverage market is growing at an impressive compound annual growth rate (CAGR) of over 12%, with the sector expected to reach a market value of $25 billion by 2025. This growth is driven by increasing urbanization, rising disposable incomes, and a growing consumer interest in premium and imported food products. The UpperCrust Food & Wine Show serves as a focal point for industry professionals to tap into this lucrative market, driving innovation and collaboration in the sector.
Attendance & Participation:
The 2024 edition expects a robust turnout, with over 100,000 visitors and 150+ exhibitors. The show attracts a diverse mix of stakeholders, including food producers, beverage manufacturers, distributors, and gourmet brands.
Who Should Visit:
- Chefs and Restaurateurs: Explore cutting-edge culinary innovations and establish partnerships with suppliers.
- Food Retailers and Distributors: Discover premium and high-demand products for distribution.
- Hospitality Professionals: Source world-class kitchen equipment and food service solutions.
- Gourmet Enthusiasts: Experience and purchase a variety of unique food and beverage items.
- Entrepreneurs and Startups: Network with key industry players and explore potential collaborations.
- Wine and Beverage Connoisseurs: Engage with leading wineries and beverage makers to understand new offerings in the market.
This overview sets the stage for a comprehensive report highlighting the trade show's rich exhibitor lineup, insights, and trends.
Exhibitor Analysis for the UpperCrust Food & Wine Show 2024
Top 5 Major Exhibitors:
- Tata Tea Limited - Tata Tea Limited, now a part of Tata Consumer Products Limited, is one of India's leading tea companies and the second-largest supplier of branded tea globally. Established in 1964 as Tata Finlay Ltd., the company pioneered the packet tea revolution in India by bringing teas fresh from the garden directly to consumers. Over the years, Tata Tea has expanded its portfolio to include various sub-brands such as Tata Tea Premium, Tata Tea Gold, and Tata Tea Agni, catering to diverse consumer preferences. The company is committed to delivering high-quality tea products and has a significant presence in both domestic and international markets.
- Bajoria Foods Pvt. Ltd. - Established in 1997, Bajoria Foods Pvt. Ltd. is one of India's fastest-growing FMCG distribution and marketing companies, specializing in international food, health, and personal care products. The company provides multi-channel distribution and brand development services across various retail formats, including general trade, modern trade, departmental stores, convenience stores, wholesale, food service, online retail, pharmacy, and institutions. Bajoria Foods has built a pan-India presence, covering 65 cities with an established network of 131 distributors and sub-distributors.
- Maple Leaf Foods LLP - Maple Leaf Foods LLP is a company based in Mumbai, Maharashtra, specializing in animal slaughtering and processing. The company focuses on producing animal and marine fats and oils, serving various sectors within the food manufacturing industry.
- Zydus Wellness Ltd. - Zydus Wellness Ltd., established in 1988, is a leading Indian consumer wellness company with a global footprint. The company offers a diverse portfolio of health and wellness products, including popular brands such as Sugar Free, Glucon-D, Complan, Nycil, Everyuth, and Nutralite. Zydus Wellness operates three manufacturing facilities located in Gujarat and Sikkim, ensuring high-quality production standards. As a subsidiary of Zydus Lifesciences, the company is committed to promoting healthier lifestyles through innovative and functional consumer products.
- Parag Milk Foods Ltd. - Parag Milk Foods Ltd., founded in 1992 by Mr. Devendra Shah, is one of India's leading private sector dairy companies. With manufacturing facilities in Manchar (Maharashtra), Palamaner (Andhra Pradesh), and Sonipat (Haryana), the company offers a diverse portfolio of dairy products made from 100% fresh cow's milk. Their brands include Gowardhan, catering to traditional Indian households with products like ghee, milk, paneer, and dahi; Go, targeting modern families with offerings such as cheese, UHT milk, and yogurt; Pride of Cows, providing premium farm-to-home milk; and Avvatar, India's first 100% vegetarian whey protein. Parag Milk Foods emphasizes innovation and quality, aiming to provide nutritious dairy products to consumers across India.
Participating Countries:
- Total Participating Countries: 14
- Top 5 Countries by Company Representation (with percentages):
- India: 107 companies (81%)
- USA: 7 companies (5%)
- Sri Lanka: 2 companies (2%)
- Italy: 2 companies (1%)
- Spain: 2 companies (1%)
Major Types of Companies:
- Total Company Types: 35
- Top 5 Company Types by Representation (with percentages):
- Food Processing: 51 companies (38%)
- Food Manufacturing: 41 companies (32%)
- Export: 41 companies (31%)
- Retailer: 25 companies (19%)
- D2C Brands: 23 companies (17%)
Major Product Categories:
- Total Product Categories: 105
- Top 5 Product Categories by Representation (with percentages):
- Beverages: 40 companies (30%)
- Snack Foods: 23 companies (17%)
- Confectionery: 16 companies (12%)
- Ready-to-Eat: 15 companies (11%)
- Oils and Fats: 13 companies (10%)
Major Product Items:
- Total Unique Product Items: 683
- Top 15 Product Items by Representation:
- Green Tea, Black Tea, Sauces, Extra Virgin Olive Oil, Olive Oil, Ghee, Cheese, Butter, Merlot, Shiraz, Honey, Green Olives, Black Olives, Manchego Cheese, California Prunes.
This analysis offers a comprehensive look at the exhibitors’ profiles and product offerings, setting the stage for further insights on exhibiting countries and trends.
Interesting Insights for the UpperCrust Food & Wine Show 2024
Exhibiting Countries of Top 5 Company Types
- Food Processing - India, Italy, Spain, Sri Lanka
- Food Manufacturing - Australia, India, Iran, Ireland, Singapore, United States
- Export - Germany, India, Ireland, Italy, Singapore, Spain, Switzerland, USA
- Retailer - Austria, Germany, India, Switzerland, United States
- D2C Brands - Australia, India
Exhibiting Countries of Top 5 Product Categories
- Beverages - Australia, India, Sri Lanka, United Kingdom, United States
- Snack Foods - Australia, India
- Confectionery - India, USA
- Ready-to-Eat - India, Italy, Singapore
- Oils and Fats - India, Italy
Exhibiting Countries of Top 10 Products
- Green Tea - India, Sri Lanka
- Black Tea - India, Sri Lanka
- Sauces - India
- Extra Virgin Olive Oil - India, Italy
- Olive Oil - India
- Ghee - India
- Cheese - India
- Butter - India
- Merlot - India
- Shiraz - India
Top 5 Exhibiting Countries and Their Product Details
- India
- Food Processing, Food Manufacturing, Export, D2C Brands
- Beverages, Snack Foods, Confectionery, Ready-to-Eat
- Green Tea, Black Tea, Ghee, Cheese, Shiraz
- USA
- Associations, Promotion Bodies, Food Manufacturing
- Fruits and Vegetables, Spices, Beverages
- California Prunes, Organic Spices, Raisins
- Sri Lanka
- Food Processing, Export, Food Brands
- Beverages
- Black Tea, Herbal Tea, Fruit Flavored Tea
- Italy
- Food Processing, Manufacturing, Export
- Oils and Fats, Condiments, Ready-to-Eat
- Extra Virgin Olive Oil, Organic Sauces, Italian Cheese
- Spain
- Promotion Bodies, Food Processing, Export
- Fruits and Vegetables, Spices
- Green Olives, Black Olives, Manchego Cheese
Key Highlights of the UpperCrust Food & Wine Show 2024
Key Industry Segments:
- Food & Beverages:
- Encompasses gourmet foods, artisanal products, ready-to-eat meals, and beverages like wines, spirits, and teas.
- Leading categories include snack foods, confectionery, and dairy products.
- Wines & Spirits:
- Features premium wines such as Shiraz, Merlot, and imported spirits, reflecting the growing consumer interest in luxury beverages.
- Kitchen Equipment:
- Includes state-of-the-art tools, appliances, and equipment designed for culinary professionals and home chefs.
- Packaged Gourmet Foods:
- Showcases exotic and health-focused packaged items, such as organic olive oils, sauces, and premium spices.
- Hospitality Solutions:
- Highlights products and services tailored for restaurants, catering businesses, and food service providers.
Market Trends:
- Rise in Premiumization:
- Consumers are showing increased demand for premium products, such as artisanal cheeses, wines, and organic goods.
- India’s gourmet food market, growing at a CAGR of 12%, highlights this trend.
- Health and Wellness Focus:
- An uptick in demand for healthier options like organic olive oils, green teas, and low-sugar snacks.
- Functional foods and beverages targeting immunity and wellness are becoming mainstream.
- Globalization of Indian Palate:
- The Indian market is embracing international cuisines, reflected in the presence of imported products like California prunes, Italian olive oil, and Spanish cheeses.
- Direct-to-Consumer (D2C) Boom:
- Many exhibitors are leveraging D2C models to connect directly with health-conscious and gourmet-focused consumers.
- This trend is driving growth in online sales of premium food items.
- Sustainability and Ethical Practices:
- Increasing emphasis on sustainable sourcing, eco-friendly packaging, and ethical production.
- Exhibitors promoting organic and sustainably-produced goods are gaining traction.
- Technology in Food Processing:
- Advanced food processing methods, showcased by exhibitors, are enabling longer shelf lives and maintaining nutritional value in packaged foods.
These highlights underline the dynamic nature of the food and beverage industry and the pivotal role the UpperCrust Food & Wine Show plays in showcasing and influencing these trends.
Conclusion
The UpperCrust Food & Wine Show 2024 stands as a testament to India’s growing gourmet and culinary prowess, bringing together top exhibitors, global flavors, and cutting-edge innovations. With its focus on premiumization, health-conscious trends, and sustainability, the trade fair not only mirrors industry dynamics but also shapes the future of food and beverages in India and beyond.
