Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF)

Overview

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) is India’s largest dairy cooperative and the marketer of the renowned Amul brand. Established in 1973, GCMMF has played a crucial role in India's White Revolution, making the country the largest producer of milk in the world. Based in Anand, Gujarat, GCMMF operates as a federation of 18 member unions representing 3.6 million dairy farmers.

Core Business and Product Portfolio

GCMMF markets a diverse range of dairy and food products under the Amul and Sagar brands, catering to domestic and international markets.

1. Liquid Milk

• Amul Gold – Full-cream milk with 6% fat content, ideal for tea, coffee, and direct consumption.
• Amul Taaza – Toned milk with 3% fat content, suitable for daily use.
• Amul Shakti – Fortified milk with added nutrients, aimed at growing children.

2. Butter & Cheese

• Amul Butter – India’s best-selling table butter, famous for its creamy texture and iconic advertising.
• Amul Cheese Slices & Processed Cheese – Widely used in households, restaurants, and food services.

3. Ice Cream

• Amul Ice Creams – A broad variety of flavors, sundaes, and sugar-free variants.

4. Ghee & Milk Powder

• Amul Ghee – Clarified butter, essential in Indian cooking and Ayurveda.
• Amul Skimmed & Full Cream Milk Powder – Used in households and industrial applications.

5. Yogurt & Fermented Dairy

• Amul Masti Dahi – Natural, probiotic-rich yogurt for direct consumption and cooking.

6. Chocolates

• Amul Chocolates – Premium dark, milk, and nut-based chocolates.

Market Presence & Distribution Network

GCMMF has a strong nationwide and global distribution network, ensuring Amul products reach consumers efficiently.

• Over 10,000 distributors and 1 million retailers in India.
• Exports to over 50 countries, including USA, Canada, UAE, Singapore, and Australia.
• Amul Parlours – Exclusive brand outlets offering a full range of dairy products.

Unique Selling Proposition (USP)

1. Farmer-Owned Cooperative Model – Profits are returned to 3.6 million dairy farmers, ensuring fair earnings.
2. High-Quality Standards – Strict quality control and hygiene protocols across all production units.
3. Strong Brand Equity – Amul is the most recognized dairy brand in India, trusted for decades.
4. Affordability & Mass Market Appeal – Competitive pricing makes products accessible to all income groups.

Financial Performance

GCMMF has consistently demonstrated strong financial growth:

• Annual turnover of ₹55,055 crore (~$6.6 billion) in FY 2022-23.
• CAGR of 17% over the past decade, reflecting increasing demand.
• Largest FMCG brand in India by sales volume.

Certifications and Compliance

GCMMF ensures adherence to global food safety and quality standards:

• FSSAI Certification (Food Safety and Standards Authority of India).
• ISO 22000 Certified Dairy Plants ensuring high-quality milk processing.
• HACCP (Hazard Analysis and Critical Control Points) Compliance.
• HALAL & KOSHER Certifications for international markets.

Target Market

GCMMF’s Amul products cater to:

• Households – Everyday dairy needs for cooking and consumption.
• Food Service Industry – Hotels, restaurants, and catering services (HoReCa).
• International Markets – Catering to Indian diaspora and global consumers.
• Industrial Users – Bakery, confectionery, and dairy-based industries.

Competitive Advantage

• Extensive Farmer Network – Backed by 3.6 million dairy farmers, ensuring stable supply.
• Innovation & R&D – Continually introducing new dairy-based products.
• Price Leadership – Offering affordable and high-quality dairy products.

Shipment & Export Data

GCMMF is one of India's largest dairy exporters, with major markets including:

• USA & Canada – Supplying dairy powders, ghee, and ready-to-use dairy products.
• Middle East & Southeast Asia – Strong market for butter, cheese, and dairy whitener.
• Africa & Australia – Growing demand for milk powder and processed dairy.

Customer Testimonials

Amul products enjoy high customer loyalty, with consumers appreciating:

• Rich taste and consistent quality of Amul Butter and Cheese.
• Affordability and availability across India.
• Innovative products like sugar-free ice creams and probiotic drinks.

Future Growth & Expansion Plans

GCMMF aims to:

1. Expand global exports, targeting new international markets.
2. Strengthen its digital presence with e-commerce and direct-to-consumer sales.
3. Launch new health-focused dairy products, such as fortified and plant-based dairy alternatives.

Conclusion

GCMMF has played a pivotal role in shaping India's dairy industry, empowering millions of farmers while delivering affordable, high-quality dairy products. With a strong market presence, financial stability, and commitment to innovation, GCMMF continues to be a dominant force in the global dairy sector.