The 27th FHC 2024, Shanghai: Exhibitor Reports & Analytics

Overview: 27th FHC 2024 Shanghai Trade Fair

Date & Venue

• Date: Scheduled for November 12-14, 2024
• Venue: Shanghai New International Expo Centre (SNIEC), Shanghai, China

About

The 27th FHC 2024 Shanghai Trade Fair is one of Asia's leading platforms for the global food and hospitality industry, set in the dynamic commercial hub of Shanghai. Known for fostering international partnerships and showcasing innovations, FHC brings together manufacturers, suppliers, and service providers from around the world. This event is a critical meeting point for industry professionals aiming to explore market trends, connect with key players, and witness firsthand the latest advancements across the food, beverage, and hospitality segments.

Industry Segments

Food and Beverage, Catering Equipment, Hospitality Technology, Bakery and Confectionery, Food Packaging, Ingredients and Additives, Beverages and Coffee, Dairy Products, Meat and Seafood, Snacks and Confectioneries, Fresh Produce, Wine and Spirits, Halal and Organic Foods, Supply Chain and Logistics, Culinary Education and Training, Smart Kitchen and Digital Solutions.

Market Size & Overview of the Industry Segment

The food and hospitality sector in China is poised for robust growth, driven by increasing demand for diverse cuisines, heightened food safety standards, and a surge in technology integration. China’s food service market is expected to see an annual growth rate of over 7% from 2023 to 2028, reaching an estimated value of USD 1.2 trillion by the end of this period. The expansion of e-commerce and advancements in food technology further fuel this growth, positioning FHC 2024 as a vital platform for exhibitors to showcase relevant products and solutions. Additionally, with rising consumer interest in organic, halal, and specialty foods, the trade fair provides a unique perspective on niche market opportunities within China’s vast consumer base.

Attendance & Participation

With an expected attendance of over 150,000 professionals, FHC 2024 Shanghai attracts a diverse international audience, including buyers, distributors, suppliers, and consultants, all seeking insights and connections within the food and hospitality space. More than 3,500 exhibitors are expected, representing various countries and showcasing innovative solutions, new product launches, and industry-leading technologies.

Who Should Visit

The FHC 2024 Trade Fair is ideal for a broad spectrum of visitors, including:

1. Food and Beverage Buyers: Seeking to discover and source the latest products.
2. Industry Distributors and Wholesalers: Interested in expanding their product lines.
3. Hotel and Restaurant Owners/Operators: Looking for advancements in hospitality technology, catering equipment, and culinary trends.
4. Importers and Exporters: Aiming to establish partnerships for international trade.
5. Culinary Experts and Chefs: Exploring new ingredients, flavors, and culinary equipment.
6. Investors and Business Developers: Focusing on growth opportunities within China’s dynamic food and hospitality sectors.

Exhibitor Analysis: 27th FHC 2024 Shanghai Trade Fair

Top 5 Major Exhibitors

1. Chobani Pty Ltd - Chobani Pty Ltd, an extension of the Chobani brand headquartered in the United States, focuses on delivering high-quality Greek yogurt and other dairy and plant-based products. Known for its signature thick, creamy yogurt, Chobani has entered the Chinese market through limited product launches and online tasting events, primarily promoting its Greek yogurt in convenient formats. Chobani products aim to appeal to Chinese consumers through community-driven channels and social media, and the brand plans to expand its distribution strategy based on market response. 
2. Mother India Farms - Mother India Farms, established in 2000 by R. Durairaj, is a leader in organic tropical fruit production and export. The company, headquartered in Bangalore with farms in Tamil Nadu, focuses on sustainable agriculture, growing a variety of organic fruits and superfoods. It collaborates with 430 organic farmers cultivating over 2, 500 acres across India. Key products include organic mango purees, pineapple juice, frozen and dehydrated fruits, and ginger, along with organic chia and quinoa. The company exports to markets in Europe, North America, and Asia under its brands Organa and Earthen Delight. 
3. 3X Motion Technologies Co., Ltd. - Founded in 2002, 3X Motion Technologies Co., Ltd. is a Chinese manufacturer specializing in high-precision control motors, including hybrid stepper motors, brushless DC motors, AC servo motors, and more. Serving industries such as robotics, textile machinery, medical equipment, and automated logistics, 3X Motion offers customized and integrated motion solutions worldwide. Known for innovation and quality, the company maintains ISO9001 and ISO14001 certifications and operates a 15, 000-square-meter facility in Changzhou, China, with an annual production of over 10 million motor units.
4. Wuxi Huide Food Co., Ltd. - Wuxi Huide Food Co., Ltd. specializes in the import and processing of high-quality cocoa products, including cocoa powder, cocoa butter, and cocoa liquor. The company sources cocoa beans from renowned regions, such as West Africa, and follows international standards with certifications like ISO9001, ISO22000, HACCP, KOSHER, and HALAL. Their products are widely utilized in the chocolate, baking, ice cream, and cookie industries. Huide collaborates with major international cocoa brands, such as ADM and Barry Callebaut, to ensure consistent, top-quality supplies for domestic and international markets.
5. Zhuhai Kingzest Food Co., Ltd. - Established in 2004, Zhuhai Kingzest Food Co., Ltd. is a major Chinese manufacturer specializing in high-quality condiments, especially those used in Japanese and Korean cuisines. Known for innovations like introducing wasabi paste to the Chinese market, Kingzest produces a diverse range of sauces and seasonings, including wasabi, soy sauce, sushi vinegar, tempura batter mix, and various marinades. With advanced production lines and certifications like HACCP, ISO22000, and HALAL, Kingzest exports its products globally, including to Europe, South America, and Australia. 

Participating Countries

• Total Countries: 34
• Top 5 Participating Countries (Percentage of Total Companies):

1. China Mainland - 410 companies (62%)
2. Malaysia - 40 companies (6%)
3. Italy - 37 companies (5%)
4. Turkey - 28 companies (4%)
5. Japan - 20 companies (3%)

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Major Types of Companies

• Total Unique Company Types: 109
• Top 5 Company Types (Percentage of Total Companies):

1. Food Manufacturing - 324 companies (49%)
2. Exporter - 259 companies (39%)
3. Food Processing - 105 companies (16%)
4. Importer - 57 companies (9%)
5. Trading - 55 companies (8%)​

Major Product Categories

• Total Unique Product Categories: 309
• Top 5 Product Categories (Percentage of Total Companies):

1. Beverages - 111 companies (16%)
2. Condiments and Sauces - 68 companies (11%)
3. Snack Foods - 66 companies (10%)
4. Fruits and Vegetables - 47 companies (7%)
5. Confectionery - 41 companies (6%)​

Major Product Items

• Total Unique Product Items: 309
• Top 15 Product Items: Milk Candies, Chocolate Cups, Chocolate Sticks, Freeze-dried Durian, Freeze-dried Mangosteen, Crispy Jackfruit, Crispy Banana, Crispy Pineapple, Crispy Mango, Customized Packaging Equipment, Filling and Sealing Machines, Vacuum Packaging Machines, Automatic Packaging Lines, Vertical Packaging Machines, Pea Fiber, Pea Starch, Pea Protein Powder, Local Specialty Foods, Lemon Tea Powder​

This Exhibitor Analysis provides a detailed look into the variety and breadth of exhibitors, showcasing the diversity in countries, company types, product categories, and products that define FHC 2024 Shanghai. 

Interesting Insights: 27th FHC 2024 Shanghai Trade Fair

Exhibiting Countries of Top 5 Company Types

1. Exporter - China Mainland, Germany, Japan, Austria, Spain, Italy, Switzerland, Turkey, France, Poland, Netherlands
2. Food Manufacturing - China Mainland, Germany, Japan, Austria, Spain, Italy, Switzerland, Turkey, France, Poland, Netherlands
3. Food Processing - China Mainland, Turkey, Italy, Thailand, Macau, Hong Kong, Malaysia, Philippines
4. Importer - China Mainland, Turkey, Singapore, Japan, Hong Kong, India, United States, South Korea
5. Trading - Switzerland, Czechia, Turkey, China Mainland, Singapore, Thailand, United Arab Emirates

Exhibiting Countries of Top 5 Product Categories

1. Beverages - Japan, Italy, Turkey, Cyprus, China Mainland, United States, France, Thailand, South Korea
2. Condiments and Sauces - Germany, Spain, Italy, Turkey, United States, China Mainland, Malaysia, Thailand, Japan
3. Confectionery - United States, Austria, Singapore, Italy, Hong Kong, China Mainland, Germany, France
4. Fruits and Vegetables - China Mainland, Spain, Greece, Malaysia, Austria, Turkey, Italy, India
5. Snack Foods - China Mainland, Austria, Turkey, United States, Thailand, Japan, South Korea

Exhibiting Countries of Top 10 Products

1. Beverages - Malaysia, China Mainland, Netherlands
2. Cheese - Italy, Germany, China Mainland, Vietnam
3. Coconut Water - Singapore, Thailand, China Mainland, Cyprus
4. Dried Fruits - Turkey, China Mainland, Vietnam, Singapore
5. Extra Virgin Olive Oil - Spain, Italy
6. General Merchandise - China Mainland
7. Packaged Food Products - China Mainland, Malaysia
8. Packaged Snacks - China Mainland, Malaysia
9. Rice - Turkey, Italy, China Mainland, Japan, United States
10. Snacks - China Mainland, Czechia, Malaysia, Turkey

Top 5 Exhibiting Countries and Their Product Details

1. China Mainland
2. Food Manufacturing, Exporter, Food Processing, Importer, Trading
3. Beverages, Snack Foods, Food Additives, Confectionery
4. General Merchandise, Packaged Food Products, Frozen Foods, Milk Products, Juices
5. Malaysia
6. Retail, Food Manufacturing, Wholesaler, Exporter, Distributor
7. Beverages, Bakery Products, Confectionery, Fruits, Snack Foods
8. Packaged Food, Beverages, Mooncakes, Groceries, Coconut Products
9. Italy
10. Food Manufacturing, Exporter, Food Processing, Distributor, Retailer
11. Condiments, Oils and Fats, Beverages, Bakery Products
12. Extra Virgin Olive Oil, Peeled Tomatoes, Ground Coffee, Pasta, Biscuits
13. Turkey
14. Exporter, Food Manufacturing, Food Processing, Importer, Distributor
15. Beverages, Confectionery, Bakery Products, Nuts, Fruits
16. Energy Drinks, Chocolate Bars, Rice, Biscuits, Dried Fruits
17. Japan
18. Food Manufacturing, Exporter, Distributor, Importer, Wholesaler
19. Beverages, Condiments, Snack Foods, Dairy Products, Seafood
20. Sake, Japanese Whiskey, Ready-to-Drink Coffee, Seaweed, Ramen

Key Highlights: 27th FHC 2024 Shanghai Trade Fair

Key Industry Segments

The 27th FHC 2024 Shanghai Trade Fair covers a wide range of essential industry segments, reflecting the comprehensive scope of the food and hospitality sectors. Key segments include:

1. Food and Beverage: Spanning categories like packaged foods, fresh produce, dairy, snacks, and confectioneries, this segment forms the core of FHC 2024, offering exhibitors and visitors insights into consumer demand for both staple and specialty foods.
2. Hospitality Technology: This segment highlights digital and automation solutions tailored for food service, including smart kitchen setups, AI-powered customer service, and POS systems, underscoring the drive towards efficiency in hospitality operations.
3. Food Processing and Manufacturing: With a significant number of exhibitors focusing on manufacturing and processing, this segment showcases the latest in production machinery, ingredient processing, and food safety technologies, vital for scalability and compliance in food production.
4. Bakery and Confectionery: This highly specialized segment attracts companies focusing on artisanal and industrial bakery products, innovative confectioneries, and related equipment, capturing the growing consumer demand for high-quality, diverse baked goods and sweets.
5. Packaging and Supply Chain Solutions: Critical for product preservation, branding, and safety, the packaging segment includes innovative machinery, eco-friendly materials, and logistics solutions, catering to the need for sustainable and efficient supply chain practices.

Market Trends

1. Rise in Demand for Health-Conscious and Sustainable Products: With an increasing awareness of health and wellness, Chinese consumers are driving demand for organic, halal, vegan, and clean-label products. FHC 2024 highlights this shift with an expanded focus on fresh produce, plant-based foods, and natural ingredients, aligning with global trends toward sustainable and ethically sourced food.
2. Technological Advancements in Food Processing and Hospitality: Technology integration is reshaping the food and hospitality sectors, with AI-driven automation, smart kitchen devices, and blockchain for traceability becoming industry standards. Exhibitors at FHC 2024 bring forward solutions that enhance food safety, improve operational efficiency, and meet the demands of tech-savvy consumers.
3. Innovative Beverage Offerings and Specialty Drinks: The beverage segment is experiencing a surge in innovation, with a focus on functional beverages, ready-to-drink (RTD) options, and non-alcoholic alternatives. Japan’s offerings of sake and whiskey, alongside a strong presence from Southeast Asian coconut and tropical drinks, showcase the diversity in beverages targeting unique consumer preferences.
4. Growth in Packaged and Convenience Foods: Packaged foods, including snacks, dairy, and convenience meals, continue to grow in popularity, particularly with urban consumers seeking convenience without compromising on quality. FHC 2024’s exhibitors reflect this trend with a variety of packaged, ready-to-eat products that align with modern lifestyles and the fast-paced Chinese market.
5. Emphasis on Food Safety and Quality Standards: As China places increasing importance on food safety, exhibitors are showcasing solutions related to quality assurance, traceability, and regulatory compliance. This is crucial in a market that is keenly focused on transparency and reliability in food sourcing and production.

These highlights underline the broad appeal and strategic importance of FHC 2024 in addressing key industry segments and emerging market trends. The event promises to offer valuable insights into future directions and opportunities within China’s food and hospitality landscape.

Conclusion

The 27th FHC 2024 Shanghai Trade Fair stands as a pivotal gathering for the food and hospitality industries, bringing together diverse global players to showcase the latest products, innovations, and market solutions. With a focus on sustainability, technology integration, and quality standards, FHC 2024 is not just a trade fair but a forward-looking platform that reflects the dynamic shifts shaping the food industry in China and beyond.