Exhibiting at Gulfood 2025

Syarikat Thong Guan Trading Sdn Bhd: A Leading Beverage Manufacturer in Malaysia

Syarikat Thong Guan Trading Sdn Bhd, widely recognized through its flagship brand 888 Tea & Coffee, is one of Malaysia’s premier manufacturers and distributors of tea, coffee, and instant beverages. With a rich heritage in traditional tea blending and coffee roasting, the company has built a strong presence in both domestic and international markets, offering premium-quality beverages to households and businesses.

Company Overview

• Founded: 1942
• Headquarters: Bedong, Kedah, Malaysia
• Primary Business: Manufacturing and Distribution of Tea, Coffee, and Instant Beverages
• Key Brands: 888 Tea & Coffee, Organic Care2U

Core Business & Specialization

Syarikat Thong Guan Trading specializes in:

1. Tea Processing & Blending – Producing high-quality black tea, Chinese tea, green tea, and fusion tea using traditional and modern techniques.
2. Coffee Roasting & Production – Offering a range of coffee products, including traditional black coffee and premium white coffee.
3. Instant Beverage Solutions – Developing easy-to-prepare instant drinks such as milk tea, Thai tea, instant white coffee, cereal, and chocolate malt.
4. Organic Food Production – Expanding into the organic segment with Organic Care2U, offering baby noodles, dried fruits, grains, seeds, nuts, and spices.

Market Position & Financial Strength

Syarikat Thong Guan Trading is a key player in the Malaysian beverage industry, known for its strong market penetration and premium-quality products.

• Annual Revenue: Estimated to be in the range of MYR 100 – 300 million.
• Market Share: One of Malaysia’s leading tea and coffee brands, particularly in household and food service segments.
• International Presence: Exporting to countries including Singapore, Brunei, Indonesia, and China, expanding its footprint in Southeast Asia.
• Retail & B2B Distribution: Available in major hypermarkets, supermarkets, convenience stores, and traditional grocers across Malaysia and neighboring countries.

Production & Supply Chain Capabilities

• Manufacturing Facilities: State-of-the-art production plants equipped with advanced tea blending and coffee roasting technology.
• Raw Material Sourcing: High-quality tea leaves and coffee beans sourced from Malaysia, Indonesia, China, and Sri Lanka.
• Quality Control & R&D: Dedicated research and development to enhance flavor profiles, consistency, and new product innovations.

Certifications & Compliance

Syarikat Thong Guan Trading ensures the highest quality standards and complies with global food safety regulations:

• ISO 22000 – Food Safety Management Certification
• HACCP Compliance – Hazard Analysis and Critical Control Points
• Halal Certification – Ensuring compliance with Islamic dietary standards for Muslim consumers
• MeSTI Certification – Malaysian food safety certification for manufacturing best practices

Key Achievements & Industry Recognition

✔ Over 80 years of heritage and expertise in tea and coffee production
✔ Ranked among Malaysia’s top-selling household tea brands
✔ Certified by Jakim Malaysia for Halal compliance, ensuring product accessibility across Southeast Asia
✔ Successfully launched the Organic Care2U brand, tapping into the growing demand for organic food products
✔ Expanded digital presence with e-commerce and online retail platforms for direct consumer engagement

Target Market & Customer Base

Syarikat Thong Guan Trading serves a wide range of consumers, including:

• Retail Consumers: Providing daily beverage essentials through supermarket and grocery distribution.
• Cafés & Food Service Industry: Supplying high-quality tea and coffee products to hotels, restaurants, and cafés.
• Export Markets: Expanding to Singapore, Brunei, Indonesia, and China with a growing international customer base.

Customer Testimonials & Industry Feedback

• “888 Tea has been a staple in my household for years. The quality and taste are unmatched.” – Malaysian Consumer
• “We rely on 888 Coffee for our café’s signature drinks. The consistency and aroma keep our customers coming back.” – Café Owner in Kuala Lumpur

Future Roadmap & Strategic Goals

• Expansion into New International Markets: Strengthening export reach into Vietnam, Thailand, and the Middle East.
• Product Innovation & Diversification: Investing in new tea and coffee blends, healthier beverage options, and organic product development.
• E-Commerce & Digital Growth: Enhancing online retail and direct-to-consumer sales through major e-commerce platforms in Southeast Asia.
• Sustainability Initiatives: Implementing eco-friendly packaging solutions and sustainable sourcing practices.

With its unwavering commitment to quality, innovation, and heritage, Syarikat Thong Guan Trading continues to strengthen its position as a trusted name in the global tea and coffee industry.