Exhibiting at Foodex Japan 2025

Suzukiya Inc. – Tradition and Innovation in Japanese Confectionery

Founded in 1924, Suzukiya Inc. is a renowned Japanese confectionery manufacturer based in Okayama, Japan. With nearly a century of expertise, the company specializes in producing Tamago Senbei (Egg Crackers) and other traditional Japanese sweets. Suzukiya has built a strong reputation for its commitment to authentic flavors, premium ingredients, and meticulous craftsmanship in every product.

Core Business and Specialization

Suzukiya focuses on creating high-quality senbei (Japanese rice crackers) and confectionery that honor traditional Japanese flavors while catering to modern consumer preferences. Their signature product, Tamago Senbei, is widely recognized for its delicate balance of crispiness and rich egg flavor. The company also produces specialty dorayaki and gift assortments, making them a popular choice for souvenirs and special occasions.

Product Offerings

Suzukiya's product range includes:

• Tamago Senbei Series

  • Traditional Tamago Senbei
  • Premium Tamago Senbei with Added Ingredients
  • Children's Tamago Senbei (Kodomo no Tame no Tamago Senbei)

• Dorayaki Variants

  • Classic Red Bean Paste Dorayaki
  • Special Edition Seasonal Dorayaki

• Gift Assortments

  • Traditional Japanese Sweets Gift Sets
  • Customizable Senbei Boxes

Market Presence and Consumer Trust

Suzukiya serves both domestic and international markets, with a significant presence in Japan’s confectionery industry. The brand is particularly popular among:

• Japanese households looking for premium traditional sweets
• Tourists seeking authentic edible souvenirs
• Department stores & specialty food shops stocking high-quality confectionery

Financial Strength and Business Performance

Suzukiya has demonstrated steady financial performance, benefiting from Japan’s strong confectionery market, which was valued at approximately ¥1.5 trillion. The company has successfully maintained:

• A strong domestic market presence with consistent revenue growth
• High brand loyalty, with repeat customers comprising over 60% of sales
• An expanding e-commerce footprint, driving sales beyond brick-and-mortar retail

Certifications and Compliance

To ensure product safety and quality, Suzukiya follows strict Japanese food safety regulations and holds:

• HACCP certification for production safety and quality control
• ISO food safety compliance to meet international standards
• Rigorous in-house testing to maintain consistent product quality

Export and Shipment Records

Suzukiya has expanded internationally, shipping its products to countries with high demand for authentic Japanese confectionery, including:

• United States – High demand in specialty food stores and Japanese supermarkets
• Singapore & Taiwan – Growing markets for premium Japanese snacks
• European markets – Increasing popularity in select gourmet stores

Brand Strength and Recognition

Suzukiya has earned a strong reputation for quality and authenticity, bolstered by:

• Media Features in Japanese food and lifestyle publications
• Strong Social Media Engagement, especially on Facebook, connecting with thousands of customers
• Long-standing Heritage, being a century-old brand that retains traditional craftsmanship

Customer Testimonials

• "Suzukiya’s Tamago Senbei is the best I’ve ever had! The texture is light and crispy, with a rich egg flavor. I always buy them as souvenirs when I visit Japan." – Verified Buyer
• "Their dorayaki is outstanding. The red bean paste is perfectly balanced—not too sweet, just the right amount of richness!" – Japanese Food Enthusiast

Major Achievements

• Nearly 100 years of confectionery craftsmanship
• Expansion into global markets, introducing authentic Japanese sweets worldwide
• Award-winning packaging designs, recognized in Japanese food exhibitions

With a steadfast dedication to quality and tradition, Suzukiya Inc. continues to be a trusted name in Japanese confectionery, preserving heritage flavors while innovating for the modern palate.