Exhibiting at Foodex Japan 2025

About SHU SHIN BOU CO., LTD.

SHU SHIN BOU CO., LTD. is a leading Taiwanese confectionery manufacturer specializing in traditional Japanese and Taiwanese sweets, particularly mochi, pineapple cakes, and artisanal biscuits. Founded with a vision to preserve and innovate classic wagashi (Japanese-style sweets) and Taiwanese delicacies, the company has become a household name in Taiwan and international markets.

With a strong commitment to authenticity, quality, and craftsmanship, SHU SHIN BOU blends centuries-old techniques with modern flavors, ensuring that each confection delivers a unique balance of texture and taste. The company has expanded its footprint beyond Taiwan, supplying premium mochi and confectionery products to international markets.

Core Business and Specialization

SHU SHIN BOU CO., LTD. specializes in the manufacturing and export of traditional and modern confectionery, with an emphasis on mochi-based sweets and Taiwanese specialty pastries. The company prides itself on high-quality ingredient sourcing, incorporating locally grown Taiwanese fruit, premium glutinous rice, and handcrafted fillings into its product lineup.

Product Portfolio

• Mochi (Japanese Rice Cakes)

  • Traditional Mochi – Classic chewy rice cakes filled with red bean, black sesame, and peanut paste
  • Snow Mochi – A soft, delicate mochi variant with whipped fillings
  • Peach Mochi – A seasonal specialty made with fresh peaches

• Taiwanese Cakes and Pastries

  • Pineapple Cake – A buttery shortbread pastry filled with sweet, tangy Taiwanese pineapple jam
  • Mung Bean Cake – A smooth-textured cake made from finely ground mung beans

• Biscuits and Specialty Treats

  • Assorted Traditional Biscuits – Handcrafted biscuits with a variety of flavors, including sesame, peanut, and matcha

The company is well known for its Shu Shin Bou Wagashi Museum, a popular attraction in Taiwan, where visitors can explore the history and artistry of traditional confectionery while participating in interactive wagashi-making workshops.

Market Position and Target Audience

SHU SHIN BOU CO., LTD. has positioned itself as a premium confectionery brand, catering to traditional dessert lovers, food enthusiasts, and gift buyers. The company's primary markets include:

• Retail consumers – Those seeking high-quality mochi and sweets for personal indulgence
• Luxury hotels and tea houses – Serving high-end desserts and traditional confectionery
• Export markets – Supplying mochi and wagashi to overseas retailers in Japan, Hong Kong, China, Southeast Asia, and the United States
• Gifting and souvenir market – With beautifully packaged products ideal for corporate gifting and special occasions

With Taiwan’s confectionery export industry growing steadily, SHU SHIN BOU continues to expand its reach in Asia and North America, capitalizing on the rising global interest in authentic Asian sweets.

Financial Strength and Business Performance

SHU SHIN BOU CO., LTD. has experienced consistent revenue growth, driven by increasing demand for artisanal and premium confectionery products. The company’s business model combines brick-and-mortar retail sales, e-commerce distribution, and international exports, ensuring steady financial growth.

• Revenue sources: Domestic and international sales of mochi, pineapple cakes, and specialty sweets
• Cost efficiency: Strong relationships with local farmers and suppliers for fresh, high-quality ingredients
• Expansion strategy: Increased e-commerce presence and overseas distribution partnerships

Export and Shipment Records

The company has successfully exported its products to key global markets, with a strong presence in:

• Asia: Japan, Hong Kong, China, South Korea, Singapore
• North America: United States, Canada
• Europe: Select specialty Asian food retailers

By leveraging its international reputation for high-quality mochi and wagashi, SHU SHIN BOU CO., LTD. continues to expand its distribution network and export operations.

Certifications and Compliance

SHU SHIN BOU CO., LTD. adheres to strict food safety and quality control regulations, ensuring compliance with Taiwanese and international food industry standards.

• HACCP Certification – Hazard Analysis and Critical Control Points for food safety
• ISO 22000 Certification – Food safety management system compliance
• Taiwan FDA Compliance – Meeting national health and safety regulations
• Halal Certification – Ensuring accessibility to Muslim-majority markets

Customer Testimonials and Recognition

SHU SHIN BOU CO., LTD. has earned rave reviews from customers and industry experts, with particular praise for:

• Authenticity of flavors and textures in traditional mochi and wagashi
• Consistent high-quality production standards
• Creative innovation in blending traditional recipes with modern flavor profiles
• Beautifully packaged confections, making them ideal for gifting

The company has also been featured in major Taiwanese food magazines, TV programs, and culinary exhibitions, further solidifying its position as a leader in the premium confectionery industry.

Achievements and Future Goals

• Successfully expanded brand presence in international markets, including Japan, Hong Kong, and the United States
• Increased investment in modern production facilities to maintain artisanal quality at scale
• Plans to introduce new product lines, including health-conscious and sugar-free mochi varieties
• Strengthening e-commerce and digital marketing strategies to reach a global online audience
• Developing sustainable packaging solutions to reduce environmental impact

SHU SHIN BOU CO., LTD. remains dedicated to preserving Taiwan’s rich confectionery heritage, while continuing to innovate and expand its global reach in the artisanal dessert market.