Shirinasal Middle East General Trading LLC
Shirinasal Middle East General Trading LLC is a leading manufacturer and exporter of confectionery, dairy products, beverages, pasta, and packaging materials, headquartered in Dubai, United Arab Emirates. As a part of Shirin Asal, one of the largest food manufacturing companies in the Middle East, the company specializes in high-quality, innovative food products and has an extensive distribution network across global markets.
Core Business
Shirinasal Middle East General Trading LLC operates as a diversified food and beverage company, focusing on:
- Confectionery & Chocolate Manufacturing – Producing a wide range of candies, chocolates, and biscuits.
- Dairy & Beverage Production – Supplying milk-based products and fruit juice drinks.
- Pasta Manufacturing – Providing high-quality spaghetti and pasta products.
- Food Packaging Solutions – Offering preform and cap packaging materials for the food industry.
- Global Export & Distribution – Expanding into international markets with a well-established supply chain.
Product Offerings
Shirinasal Middle East General Trading LLC manufactures a diverse portfolio of food and beverage products, catering to various consumer segments:
-
Confectionery & Chocolate
- Biscuits & Cookies – Assorted varieties for snacking and dessert applications.
- Cakes & Wafers – Chocolate-coated, layered, and cream-filled options.
- Crackers & Marshmallows – Including savory and sweet varieties.
- Hard Candy & Center-Filled Hard Candy – Traditional and fruit-flavored.
- Toffee & Center-Filled Toffee – Buttery and caramel-based flavors.
- Chewing Gum – Available in assorted fruit and mint flavors.
- Chocolate Bars & Tablet Chocolates – Premium dark, milk, and white chocolate options.
- Gummy Candy – Assorted fruity and tangy flavors.
-
Dairy Products
- A selection of milk-based and dairy-enhanced products.
-
Beverages
- Fruit Juice Drinks – Enriched with natural fruit extracts.
-
Pasta
- Spaghetti & Other Pasta Variants – Made from premium wheat flour.
-
Packaging Materials
- Preform & Cap – Used for food and beverage product packaging.
Specialization & Unique Selling Proposition (USP)
Shirinasal Middle East General Trading LLC differentiates itself in the food industry through:
- High-Quality Ingredients – Sourcing premium raw materials for confectionery, dairy, and pasta production.
- Advanced Food Processing Technology – Utilizing state-of-the-art machinery for high production efficiency.
- Innovation & Product Development – Continuously introducing new flavors, formulations, and healthier snack alternatives.
- Strong Brand Reputation – Operating under the well-established Shirin Asal brand, recognized for quality and consistency.
- Sustainable & Eco-Friendly Packaging – Offering preform and cap solutions to reduce environmental impact.
Financial Strength
Shirinasal Middle East General Trading LLC has demonstrated consistent financial growth, fueled by expanding international demand for packaged foods and confectionery:
- Increasing export volumes across the Middle East, Europe, and Asia.
- Investments in production facilities and R&D, driving new product launches.
- Strategic partnerships with retailers and distributors, increasing market penetration.
- Expanding global distribution network, leading to strong revenue growth.
International Shipments & Export Markets
Shirinasal Middle East General Trading LLC has successfully expanded its export footprint, supplying its products to over 30 international markets, including:
- Middle East & North Africa (MENA) – UAE, Saudi Arabia, Oman, Egypt, Jordan
- Europe – France, Germany, Spain, UK
- Asia-Pacific – India, China, Malaysia, Indonesia
- North America – USA, Canada
- Africa – Kenya, South Africa, Nigeria
With strong logistics partnerships and distribution networks, the company ensures timely deliveries and high-quality product maintenance.
Certifications & Compliance
Shirinasal Middle East General Trading LLC adheres to strict global food safety and quality control standards, holding multiple certifications:
- ISO 22000 Certified – Compliance with food safety management system standards.
- HACCP Certified – Ensuring hygienic food processing and risk management.
- FDA Approved – Meeting North American food safety regulations.
- Halal Certified – Ensuring compliance with Islamic dietary laws.
These certifications reinforce consumer trust and enable the company to expand into regulated global markets.
Target Market
Shirinasal Middle East General Trading LLC serves a broad spectrum of consumers and industries, including:
- Retail Consumers – Offering packaged confectionery, biscuits, and beverages.
- Supermarkets & Hypermarkets – Stocking branded chocolate and snack products.
- Foodservice & Hospitality Industry – Supplying bulk orders to hotels, cafés, and restaurants.
- Wholesale & Distribution Networks – Facilitating global trade partnerships.
- Private Label & OEM Clients – Offering customized branding and bulk supply solutions.
Capabilities & Infrastructure
Shirinasal Middle East General Trading LLC operates state-of-the-art manufacturing and packaging facilities, ensuring high efficiency and product quality:
- Automated Production Lines – Enhancing output capacity and product consistency.
- Modern Packaging & Logistics Centers – Ensuring freshness and extended shelf life.
- Cold Storage & Warehousing Facilities – Supporting efficient inventory management.
- Sustainable Sourcing & Processing – Committed to reducing waste and environmental impact.
Customer Testimonials & Market Recognition
Shirinasal Middle East General Trading LLC has gained strong consumer trust and industry recognition, with highlights including:
- Premium quality confectionery and chocolate products, widely enjoyed in domestic and international markets.
- Successful entry into European and North American retail chains, reinforcing brand credibility.
- Consistent product innovation, introducing new flavors and healthier alternatives.
The company has been featured in major international food exhibitions and trade fairs, strengthening its position as a leading global food exporter.
Major Achievements
- Expanded exports to 30+ international markets, increasing global distribution.
- Developed a diversified product portfolio, catering to multiple food industry segments.
- Implemented cutting-edge packaging technology, enhancing food shelf life and quality.
- Achieved multiple food safety certifications, ensuring compliance with global regulatory standards.
Conclusion
Shirinasal Middle East General Trading LLC is a leading food manufacturer and exporter, offering a wide range of high-quality confectionery, dairy, beverage, and packaged food products. With a strong global presence, innovative product portfolio, and commitment to quality and sustainability, the company continues to expand its influence in the international food industry, delivering delicious and nutritious food solutions worldwide.
