About Selal Alhasad Trading (Branch of National Arab Food L.L.C.)
Selal Alhasad Trading, a branch of National Arab Food L.L.C., is a leading retailer and wholesaler of fresh fruits, vegetables, dry fruits, groceries, and fresh juices in the United Arab Emirates. Headquartered in Dubai, the company has established itself as a trusted supplier of premium-quality fresh produce, serving households, businesses, and food service providers across the region. With a focus on freshness, quality, and customer satisfaction, Selal Alhasad Trading continues to expand its market presence in the UAE.
Core Business and Specialization
Selal Alhasad Trading specializes in importing, distributing, and retailing a wide variety of fresh fruits, vegetables, dry fruits, and grocery items. The company ensures strict quality control and sourcing standards, guaranteeing customers receive only the freshest and highest-grade produce.
Key Strengths:
- Diverse Product Portfolio – Offering a wide range of exotic and seasonal fruits, vegetables, and grocery products.
- Premium Quality Standards – Ensuring freshness, hygiene, and top-tier product handling.
- Strong Regional Presence – Serving Dubai and the broader UAE market.
- Reliable Supply Chain & Logistics – Efficient cold storage and transportation systems to maintain freshness.
Product and Service Offerings
Selal Alhasad Trading offers a comprehensive range of fresh produce and grocery items, categorized as follows:
1. Fresh Fruits
- Exotic Fruits: Rambutan, Lychee, Guava, Kiwi.
- Seasonal Fruits: Apricot, Fig, Plum, Cherry, Pomegranate, Blueberry, Peach.
- Tropical Fruits: Avocado, Pineapple, Watermelon, Pear.
2. Fresh Vegetables
- Wide variety of vegetables, sourced from local farms and international markets.
3. Dry Fruits & Nuts
- Premium selection of dry fruits and nuts, including almonds, cashews, pistachios, and raisins.
4. Fruit Baskets
- Customized fruit baskets, perfect for gifting and corporate events.
5. Grocery
- Essential grocery items, ensuring one-stop shopping convenience.
6. Fresh Juices
- Wide variety of natural and freshly prepared juices, made from premium fruits.
Financial Performance
Selal Alhasad Trading has demonstrated strong financial growth, driven by the increasing demand for fresh and organic food products in the UAE.
Key Financial Highlights
- Annual revenue exceeding AED 50 million, with consistent year-over-year growth.
- 10% increase in fresh fruit sales, reflecting the growing demand for healthy, natural food choices.
- Expanding retail operations, including potential new locations in Abu Dhabi and Sharjah.
- Investments in advanced cold storage and logistics solutions, ensuring optimal freshness and supply chain efficiency.
International Shipments and Trade Presence
Selal Alhasad Trading sources high-quality fruits and vegetables from global markets, ensuring seasonal availability and premium quality.
Key Import Sources
- Asia: Thailand, India, Vietnam, China.
- Europe: Spain, Italy, Netherlands.
- Middle East & Africa: Egypt, Turkey, South Africa.
Supply Chain & Logistics Strength
- State-of-the-art cold storage facilities, preserving freshness and nutritional value.
- Efficient transportation and delivery network, ensuring timely distribution across the UAE.
- Strategic sourcing partnerships, guaranteeing a steady supply of premium produce.
Certifications and Compliance
Selal Alhasad Trading adheres to strict quality control and food safety regulations, ensuring compliance with UAE and international standards.
- ISO 22000 Certified – Ensuring food safety management excellence.
- HACCP Certified – Meeting global food hygiene and handling standards.
- UAE Food Safety Standards Compliance – Approved by local regulatory authorities.
Target Market and Customer Segments
Selal Alhasad Trading serves a broad spectrum of customers, including:
- Retail Customers – Households looking for fresh, high-quality produce.
- Supermarkets & Grocery Stores – Wholesale supply to retail outlets across the UAE.
- Hotels, Restaurants & Cafés (HoReCa) – Providing premium fruits and vegetables for food service businesses.
- Corporate & Event Gifting – Supplying luxury fruit baskets for businesses and special occasions.
Major Achievements and Recognitions
- Recognized as a top fresh produce distributor in Dubai.
- Expansion of wholesale operations, increasing bulk supply to supermarkets and hotels.
- Commitment to eco-friendly packaging, reducing plastic use and promoting sustainability.
- Introduction of freshly squeezed juice offerings, catering to the health-conscious consumer market.
Customer Testimonials
Selal Alhasad Trading has developed strong relationships with its customers, known for freshness, reliability, and exceptional service.
"The quality of fruits from Selal Alhasad Trading is unmatched. Their selection is always fresh, and their service is excellent." – Restaurant Owner, Dubai
"Their fruit baskets are a great gift option. The presentation is beautiful, and the fruits are always fresh and delicious." – Corporate Client, UAE
Conclusion
Selal Alhasad Trading (Branch of National Arab Food L.L.C.) is a leading supplier of premium fresh produce and grocery products in the UAE, committed to quality, freshness, and exceptional customer service. With strong financial growth, an expanding market presence, and an emphasis on food safety, the company continues to dominate the fresh produce industry in the region.
