Olympic Industries Limited: A Leading Food & Beverage Manufacturer in Bangladesh
Company Overview
Olympic Industries Limited is the largest manufacturer and marketer of biscuits, cookies, and confectionery items in Bangladesh. Established in 1979, the company has grown into a market leader in the FMCG sector, known for its high-quality products, innovation, and strong brand equity. With over four decades of experience, Olympic Industries is a trusted name among consumers, holding a dominant position in the biscuits and snacks industry.
Core Business and Market Position
Olympic Industries operates in the fast-moving consumer goods (FMCG) sector, primarily focusing on the manufacturing and distribution of:
- Biscuits & Cookies
- Confectionery Products
- Snacks & Bakery Items
- Batteries (Volt, Olympic)
The company enjoys the largest market share in the biscuits and confectionery segment in Bangladesh, competing with both local and international brands. Olympic’s flagship product, Energy Plus, is the best-selling glucose biscuit in the country.
Product Portfolio
Olympic Industries boasts a diverse portfolio of over 100+ SKUs spanning multiple categories:
- Biscuits & Cookies: Energy Plus, Nutty, Tip, Milk Plus, Biscotti Candy Cookies, Butter Bite, Choco Marie, Digestive, Elachi Plus, Lemon Cream, Marie Gold, and more.
- Bakery Products: Daily Cake Rusk, Soft Cake, Delight Cake, Premium Toast, Biscotti Cookies.
- Confectionery Items: Pulse Masala, Peanut Candy, Toffeto, Magic Candy, Hajmi Candy, Eclairs, Chokito, Wayfun Wafer.
- Snacks & Instant Noodles: Foodie Bite, Fundools Noodles, Pillow Fillow.
- Batteries: Volt, Olympic.
Key Strengths & Competitive Edge
1. Market Leader in Biscuits & Snacks
- Olympic Industries holds the largest market share in the Bangladeshi biscuit industry.
- Energy Plus, the company’s flagship glucose biscuit, dominates the market with an estimated 40% share in the category.
2. Robust Manufacturing & Distribution Network
- Olympic operates six state-of-the-art manufacturing plants in Bangladesh.
- The company’s daily production capacity exceeds 3,000 metric tons, ensuring consistent supply.
- Extensive distribution network covering all 64 districts of Bangladesh with over 600,000 retail points.
3. Financial Performance & Growth
- Olympic Industries has demonstrated consistent revenue growth over the years.
- In FY 2022-23, the company reported a revenue of BDT 19.5 billion (approx. USD 180 million).
- Gross profit margin of 35%, driven by operational efficiency and brand strength.
- Net profit for FY 2022-23 stood at BDT 2.4 billion (USD 22 million).
4. International Presence & Export Markets
- Olympic Industries exports to 20+ countries, including the USA, Canada, UK, UAE, Saudi Arabia, India, Malaysia, and Australia.
- Export revenue has grown at a CAGR of 12% over the past five years.
Manufacturing Capabilities
Olympic Industries operates one of the largest biscuit and confectionery manufacturing facilities in South Asia, equipped with modern production lines, automated processes, and stringent quality control measures.
- Production Capacity: Over 1 million cartons per month.
- Workforce: More than 6,000 employees, including skilled production staff and R&D professionals.
- Technology & Automation: Advanced European machinery ensures efficiency, consistency, and high-quality standards.
Certifications & Quality Compliance
Olympic Industries is committed to delivering high-quality products that meet international food safety standards. The company holds:
- ISO 22000:2018 (Food Safety Management Certification)
- HACCP Certification (Hazard Analysis & Critical Control Points)
- Halal Certification (for all products)
- BRC Global Standard for Food Safety
Customer Trust & Brand Loyalty
- Energy Plus is the No.1 best-selling glucose biscuit in Bangladesh.
- The company enjoys a loyal customer base of over 50 million consumers nationwide.
- Strong engagement on digital platforms, with over 1 million followers on social media.
Key Achievements & Recognitions
- Best Biscuit Brand Award – Bangladesh Brand Forum (2022)
- Top FMCG Company in Bangladesh – Bangladesh Business Excellence Awards
- Highest Exporter Award in the Biscuit & Confectionery Category – Bangladesh Export Promotion Bureau
Future Growth & Expansion Plans
- Expansion of production capacity with new automated production lines in 2024.
- Entry into the ready-to-eat snack food category with new product launches.
- Strengthening export operations by expanding to new markets in Africa and Europe.
Conclusion
Olympic Industries Limited stands as a market leader in Bangladesh’s FMCG industry, with a strong financial foundation, diverse product portfolio, and an extensive distribution network. The company's commitment to quality, innovation, and sustainability makes it a preferred choice for consumers in both domestic and international markets. With ongoing expansion plans and a growing global footprint, Olympic Industries is well-positioned for continued success in the years to come.
