Exhibiting at Foodex Japan 2025

About Sanei Kosan Co., Ltd.

Sanei Kosan Co., Ltd. is a leading Japanese manufacturer specializing in the roasting and processing of barley and herbal teas. Based in Karatsu, Japan, the company has established itself as a trusted producer of high-quality traditional and functional teas, serving both domestic and international markets.

With a state-of-the-art roasting facility, Sanei Kosan has developed expertise in producing MUGI-CHA (barley tea) and other blended herbal teas while maintaining strict quality control standards. The company’s dedication to natural ingredients and traditional Japanese tea culture has made its products widely appreciated among health-conscious consumers.

Core Business and Production Capabilities

Sanei Kosan operates a highly specialized barley roasting and tea manufacturing facility equipped with advanced processing technology to ensure superior flavor and aroma retention. The company focuses on:

• Careful selection of raw materials – Only premium-grade barley and herbs are used.
• Traditional roasting methods – Enhancing the natural sweetness and nuttiness of barley.
• Innovative blending techniques – Combining functional herbs with roasted grains for added health benefits.
• Stringent quality control – Ensuring safety, purity, and high production standards.

The company's tea products are widely distributed through retail stores, supermarkets, online marketplaces, and specialty tea shops across Japan and internationally.

Product Portfolio

Sanei Kosan Co., Ltd. offers a range of high-quality roasted barley teas and herbal infusions that cater to both traditional Japanese tea drinkers and modern health-conscious consumers.

Barley Tea

• MUGI-CHA – Traditional roasted barley tea, caffeine-free and rich in antioxidants.
• KUROMAME-MUGI-CHA – A special blend of barley tea with roasted black soybean, known for its nutty aroma and additional health benefits.

Herbal Teas

• Mulberry Tea – A naturally sweet tea known for its high content of DNJ (Deoxynojirimycin), which helps regulate blood sugar levels.
• GOBO Burdock Tea – A detoxifying herbal tea rich in dietary fiber and antioxidants, often consumed for digestive and skin health.

Blended Herbal Teas

• Japanese Blended Herbal Tea – A combination of barley, burdock, and mulberry leaves, providing a balanced and health-enhancing beverage.

Market Presence and Export Growth

Sanei Kosan serves both domestic and international markets, expanding its footprint through exports and partnerships. The company's products have gained traction in countries with growing demand for functional and healthy beverages, such as:

• United States
• China
• South Korea
• Taiwan
• Singapore
• Europe (Germany, France, UK, etc.)

Market Insights

• Japan’s MUGI-CHA market is valued at over $200 million annually, with increasing demand in health-conscious markets like North America and Europe.
• The global functional tea market is projected to grow at a CAGR of 6.5%, further boosting Sanei Kosan’s export potential.
• Rising consumer preference for caffeine-free and herbal teas has significantly increased sales of KUROMAME-MUGI-CHA and GOBO Burdock Tea.

Financial Performance and Business Growth

Sanei Kosan has maintained steady revenue growth due to the rising popularity of Japanese barley tea and herbal infusions. Though exact financial details remain undisclosed, key performance indicators include:

• 10% year-over-year growth in exports due to increasing international demand.
• Significant revenue contribution from online sales and specialty tea retailers.
• Expansion into health food stores and wellness-focused supermarkets globally.

Certifications and Compliance

Sanei Kosan adheres to strict Japanese and international food safety regulations, ensuring the highest quality standards for its tea products. Certifications include:

• FSSC 22000 (Food Safety System Certification)
• HACCP (Hazard Analysis and Critical Control Points) Compliance
• Japanese Agricultural Standards (JAS) Organic Certification
• GMP (Good Manufacturing Practices) Compliance

These certifications reflect the company’s commitment to food safety, hygiene, and sustainable sourcing.

Recognition and Industry Presence

Sanei Kosan’s products have been featured in leading tea exhibitions and trade fairs, gaining recognition among wholesale buyers, retailers, and tea connoisseurs worldwide. Major achievements include:

• Awarded for Excellence in Barley Tea Roasting at Japan Tea Fair.
• Featured in Japanese Food & Beverage Expo as a premium barley tea manufacturer.
• Growing collaborations with major tea importers in the United States and Europe.

Customer Testimonials

Sanei Kosan’s commitment to authenticity and quality has earned praise from tea enthusiasts and health-conscious consumers:

"Sanei Kosan’s MUGI-CHA has the perfect balance of roasted flavor and natural sweetness. A true representation of Japan’s traditional barley tea!" – Tea Buyer, US Importer

"The KUROMAME-MUGI-CHA is a fantastic caffeine-free alternative with an excellent nutty and smooth taste. We love its health benefits!" – Online Tea Retailer, South Korea

Conclusion

Sanei Kosan Co., Ltd. is a pioneering barley tea manufacturer with a rich tradition in Japanese tea culture and a strong focus on quality and health benefits. By combining traditional roasting methods with modern innovation, the company continues to expand its global presence and reputation in the functional tea market.