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Exhibiting at Foodex Japan 2025

Tokyo
11 Mar - 13 Mar, 2025

Product Offerings

Product Categories:

Cereals and Cereal Products, Convenience Foods, Dried Legumes, Pasta and Noodles

Products:

Rice: Riso Magnum, Riso Rosae, Riso Ebano

Legumes: Lentils, Chickpeas, Beans

Processed Foods: Ready-to-cook Risottos, Pre-cooked Legumes

Product Gallery:

DRIED TORTELLINI; GNOCCHI; INSTANT POLENTA; COUS COUS

DRIED TORTELLINI; GNOCCHI; INSTANT POLENTA; COUS COUS

GOURMET RICE

GOURMET RICE

RICE & RISOTTOS

RICE & RISOTTOS

About Ellebi S.a.s. di Bifulco Michele & C.

Ellebi S.a.s., the company behind the Hera nei Campi brand, is a renowned Italian food manufacturer specializing in premium rice and legumes. Based in San Paolo Belsito, Italy, the company has built a strong reputation for producing high-quality, naturally cultivated grains, combining traditional farming methods with modern processing technology.

Core Business and Product Offerings

Ellebi focuses on sustainable agriculture, offering a diverse range of rice, legumes, and ready-to-cook meals.

  • Rice Varieties

    • Riso Magnum – A premium rice variety with high starch content, perfect for creamy risottos.
    • Riso Rosae – A naturally red rice rich in antioxidants, known for its nutritional benefits.
    • Riso Ebano – A black rice variety, high in fiber and minerals, offering a nutty flavor and firm texture.
  • Legumes

    • Lentils – Carefully selected, offering high protein and fiber content.
    • Chickpeas – Rich in essential nutrients, sourced from sustainable Italian farms.
    • Beans – A variety of high-quality beans, ensuring excellent taste and texture.
  • Processed & Ready-to-Cook Foods

    • Pre-cooked legumes – A convenient option for quick meal preparation.
    • Ready-to-cook risottos – Carefully blended with natural ingredients, requiring minimal cooking time.

Unique Selling Proposition (USP) and Market Positioning

  1. Authentic Italian Agriculture & Tradition

    • Sourcing 100% Italian rice and legumes, ensuring exceptional taste and purity.
  2. Nutritional & Functional Benefits

    • Offering high-protein, fiber-rich grains and legumes, catering to health-conscious consumers.
  3. Sustainable Farming Practices

    • Using low-impact agricultural techniques to preserve soil quality and biodiversity.
  4. Innovative Product Development

    • Introducing ready-to-cook risottos and pre-cooked legumes, enhancing convenience without sacrificing quality.

Financial Strength & Market Performance

Ellebi has experienced steady growth, driven by rising demand for organic and premium-quality grains.

  • Annual Rice & Legume Production: Over 10,000 metric tons of grains processed annually.
  • Global Market Presence: Products available in over 12 countries, including Italy, France, Germany, and Japan.
  • Revenue Growth: Achieving 10-15% annual increase, fueled by expanding export markets.

International Shipments & Trade Data

Ellebi’s export operations ensure a steady supply of premium rice and legumes to international markets.

  • Top Export Destinations: France, Germany, Japan, USA, Canada
  • Key Buyers: Supermarkets, organic food stores, gourmet retailers, HoReCa sector
  • Annual Export Volume: Over 3,500 metric tons of rice and legumes exported globally

Certifications & Compliance

Ellebi follows strict industry regulations and holds multiple certifications, ensuring high-quality and sustainable food production.

  • ISO 22000 Certified – Compliance with international food safety standards.
  • HACCP Certified – Ensuring hygienic and safe food processing.
  • Organic Certification – Verifying eco-friendly and pesticide-free cultivation.
  • EU Protected Geographical Indication (PGI) – Guaranteeing origin and authenticity of select rice varieties.

Customer Testimonials

Ellebi has received consistent praise from retailers and consumers for its high-quality products and authenticity.

  • "The best rice for making creamy risottos. Riso Magnum is a must-have in our store!" – Gourmet Retailer, France
  • "Their organic lentils and chickpeas are incredibly fresh and flavorful. Our customers love them!" – Health Food Store Owner, Germany
  • "Ellebi’s rice varieties have elevated our menu. High-quality ingredients make all the difference." – Executive Chef, Italy

Major Achievements

  • Expanded Export Operations to 12+ Countries, reinforcing its global footprint.
  • Developed Innovative Ready-to-Cook Products, enhancing convenience for modern consumers.
  • Achieved 15% Revenue Growth Year Over Year, reflecting strong market demand.
  • Recognized for Sustainable Farming Practices, promoting eco-friendly and ethical agriculture.

Ellebi continues to be a leading name in premium rice and legume production, delivering high-quality, sustainable, and authentic Italian food products to global markets.