Exhibiting at VIV Asia 2025

With over 140 years of publishing expertise, Misset International stands as a premier global media house specializing in the agri-food and livestock sectors. Headquartered in Doetinchem, the Netherlands, Misset operates as a part of the Agribusiness division of Roularta Media Group, offering market-leading print and digital content through its extensive portfolio of agricultural brands.

Core Business

Misset International is dedicated to delivering professional journalism and knowledge dissemination across key agricultural industries. The company focuses on providing actionable insights, global news coverage, market trends, and scientific advancements through both traditional print and digital platforms. Their mission is to empower professionals in feed, pig, poultry, dairy, and future farming sectors by offering reliable and authoritative content.

Product and Service Offerings

Misset’s comprehensive media portfolio includes:

• Magazines (Print & Digital):

  • All About Feed: Focused on feed production, nutrition, and additives.
  • Pig Progress: Covering swine health, production, welfare, and market trends.
  • Poultry World: Insights into global poultry farming, diseases, and technologies.
  • Dairy Global: Covering dairy farming, cow welfare, and milking systems.
  • Future Farming: Centered around precision farming and agri-tech innovations.

• Digital Platforms: Each magazine is supported by a fully integrated website and digital news service providing:

  • Daily newsletters
  • Web-only feature stories
  • Video interviews and on-site reports
  • Sponsored content and white papers

• Events and Webinars: Misset organizes live and virtual events aimed at connecting global agricultural stakeholders. These include:

  • The Sustainability Impact Award
  • Sector-specific webinars with industry leaders
  • Seminars and round tables at international expos such as EuroTier and VIV

Specialisation and Core USP

Misset International's unique selling proposition lies in its unmatched editorial expertise combined with global reach and niche specialization. With editorial teams composed of agronomists, veterinarians, and agricultural economists, their content is both deeply technical and globally relevant. Each brand under Misset operates with targeted distribution, ensuring high-impact engagement with decision-makers in agriculture.

Another distinctive edge is their cross-platform synergy: seamless integration of print, online, video, and event content creates a 360-degree communication channel for advertisers and readers alike. This omnichannel approach significantly boosts knowledge dissemination and stakeholder engagement.

Financial Strength and Reach

As a part of the publicly listed Roularta Media Group (EBR: RMG), Misset benefits from the financial backing of a €300+ million media conglomerate. The group’s 2022 annual report indicates a strong financial base with consistent year-on-year revenue growth, including its B2B publishing units.

In 2023 alone, Misset reported:

• Over 5 million unique website visits across all brands
• 300,000+ print magazine distributions globally
• 60+ targeted newsletters sent monthly, reaching over 100,000 subscribers

Shipment and Circulation Data

Misset International circulates its magazines in over 130 countries with:

• Poultry World reaching 22,000 print subscribers
• Pig Progress distributed to 18,000 print subscribers
• All About Feed circulated to 16,000 industry professionals
• Dairy Global and Future Farming reaching a growing base of 10,000+ subscribers each

Digital editions and e-magazines contribute another 250,000+ digital reads per quarter, affirming their transition to a hybrid content model that meets global demands.

Target Market

Misset’s content is tailored for:

• Agricultural scientists and researchers
• Livestock veterinarians and nutritionists
• Farm owners and managers
• Feed mill operators and consultants
• Agri-tech innovators and startup founders
• Policymakers and regulators in animal welfare and food safety

Their highly segmented content allows advertisers to target specific professional profiles with great precision, making Misset an attractive platform for agri-business marketers.

Capabilities

• In-house editorial and design teams specializing in agriculture
• Full-scale content marketing solutions: native advertising, sponsored articles, video content
• Data-driven audience insights using behavior analytics
• Multilingual publishing capabilities (English, Spanish, Chinese)
• Strategic partnerships with global trade shows and research institutions

Misset also offers custom publishing services, creating branded content magazines and reports for companies, trade bodies, and NGOs.

Certifications and Compliance

• Member of International Federation of Agricultural Journalists (IFAJ)
• Compliant with GDPR and ePrivacy for digital publishing
• Certified distribution audits via HOI (Dutch institute for media circulation)

Customer Testimonials

One advertising partner stated:

“The ROI from advertising in Pig Progress exceeded expectations. The magazine’s niche audience gave us direct leads from Latin America and Southeast Asia.”

Another testimonial from a university collaborator:

“Misset’s editorial quality and ability to communicate research findings in an accessible format is outstanding. They are a go-to media partner for our agri-projects.”

Major Achievements

• Awarded "Best Trade Media Brand" by Agri Media Europe in 2021 for Poultry World
• Achieved ISO 27001 aligned IT systems for secure digital publishing
• Key media partner at EuroTier, VIV Asia, and Agritechnica
• Launched the Sustainability Impact Award in 2023 to promote climate-resilient farming practices

With its legacy of excellence, data-driven content strategy, and strong global footprint, Misset International continues to shape the future of agricultural journalism and B2B media in the livestock and farming sectors.