WATT Global Media, headquartered in Rockford, Illinois, is a leading B2B media and information company with a robust legacy of over a century. Established in 1917, the company has continually evolved to become a premier global source of business insights, data services, digital content, and networking opportunities tailored to agrifood industries. With a focus on the poultry, animal feed, and pet food sectors, WATT Global Media plays a pivotal role in shaping the knowledge base and decision-making framework for industry professionals worldwide.
Core Business
WATT Global Media specializes in delivering high-impact content and market intelligence through digital platforms, print publications, live events, and data services. Its media assets span three major verticals:
- Poultry
- Animal Feed
- Pet Food
These segments are served through a portfolio of online platforms, newsletters, reports, and conferences that connect stakeholders from across the value chain.
Product and Service Offerings
WATT Global Media operates several globally recognized media brands and products:
Poultry Market
- WATTPoultry.com
- WATTPoultry Update (e-newsletter)
- Poultry Future (digital summit)
- Egg Industry Insights
Feed Market
- FeedMilloftheFuture.com
- Feed Strategy eNews
- Feed & Grain Industry Watch
- Feed & Grain Product Watch
Pet Food Market
- Petfoodindustry.com
- Petfood Industry eNews
- Petfood Forum (conference & expo)
In addition to content, WATT provides:
- Custom research and content creation
- Advertising and marketing solutions
- Media planning and branding services
- Webinars and digital summits
Specialisation and Core USP
WATT Global Media’s core strength lies in its vertical-specific content strategy and audience-centric solutions. By leveraging proprietary industry data, WATT provides real-time market intelligence that enhances operational decisions for agrifood businesses. Its long-standing relationships with producers, equipment manufacturers, nutritionists, and veterinarians give it unmatched domain authority.
Financials and Business Scale
While WATT Global Media is a privately held company and does not disclose full financials, their expansive digital footprint and recurring content monetization model provide consistent revenue streams. The company’s media kit and advertising platform showcase an impressive global reach of over 800,000 professionals through its combined brands.
Shipments and Global Reach
Although WATT Global Media is not a traditional product exporter, its informational services have international circulation across 200+ countries. Its live and virtual events, such as the Petfood Forum and Poultry Digital Summit, attract thousands of participants globally. According to import-export intelligence platforms like ImportYeti, WATT is referenced in connection with international logistics tied to publication distribution and events support, rather than commercial shipments of goods.
Target Market
WATT Global Media targets a highly niche but influential market segment:
- C-level executives, nutritionists, R&D heads, production managers, and marketers in:
- Poultry & egg production
- Animal nutrition and feed manufacturing
- Pet food formulation and processing
Its publications and digital content are used by professionals seeking market trends, innovations, scientific research, and regulatory updates.
Capabilities
- Content production in 6 languages
- Audience development with granular targeting
- Digital and print publishing
- Virtual and in-person event organization
- Custom business intelligence solutions
- Advertising services across web, mobile, video, podcast, and print
Certifications and Compliance
WATT Global Media complies with U.S. and international data privacy regulations, including:
The company also adheres to BPA Worldwide guidelines for media auditing and circulation reporting.
Customer Testimonials
“We’ve worked with WATT Global Media for over a decade. Their reach and insight into the poultry and feed industries are unmatched. We consider them a critical partner in our marketing efforts.”
— Marketing Director, Global Feed Equipment Manufacturer
“Petfood Forum has been instrumental in helping us launch and scale our premium pet food brand. The event connects us to the right stakeholders every year.”
— VP, Business Development, U.S.-based Pet Food Brand
Major Achievements
- Over 100 years of publishing and media excellence
- Publisher of globally respected annual reports like:
- Top Poultry Companies Report
- Top Feed Companies Report
- Organizers of flagship events such as:
- Petfood Forum
- Poultry Digital Summit
- Recognized as a top-tier B2B content provider in agrifood industries
- Featured in major industry portals and business intelligence platforms
WATT Global Media continues to set industry benchmarks through its unwavering commitment to innovation, journalistic integrity, and market relevance.