Exhibiting at Foodex Japan 2025

Mieszko S.A. – A Leading Polish Confectionery Manufacturer

Mieszko S.A. is a renowned Polish confectionery company with a rich history spanning over a century. Founded in 1894, the company has established itself as a leader in the premium chocolate and candy market, offering high-quality pralines, candies, wafers, and confectionery products. Mieszko is recognized for its commitment to innovation, exquisite flavors, and adherence to European quality standards.

Core Business and Specialization

Mieszko specializes in manufacturing and distributing a wide range of chocolate and confectionery products. The company is known for its expertise in praline production, combining traditional recipes with modern production techniques. Mieszko’s key strengths include:

• Premium chocolate pralines, featuring fillings such as liqueurs, caramel, fruit, and nuts.
• Soft and hard candies, including Zozole, Frutis, and Sonata, known for their unique taste profiles.
• Innovative seasonal and gifting products, tailored for festive and celebratory occasions.
• Strict adherence to food safety and quality certifications, ensuring superior product consistency.

Product Portfolio

Mieszko offers an extensive product range that caters to different customer preferences:

• Pralines: Cherrissimo, Amoretta, Magnifique, Chocoladorro, Michaszki
• Candies: Zozole, Frutis, Nomeda, Fizzy, Sonata, Cool
• Wafers: Espresso Wafel
• Cookies: Various assortments
• Halva: Traditional flavors

These products are widely distributed across European markets and exported to various international destinations.

Financial Performance and Market Presence

Mieszko S.A. has demonstrated steady financial growth, with strong market penetration in both domestic and international markets. As a part of Grupo Colian, a leading European confectionery group, Mieszko benefits from strong distribution networks and advanced production facilities.

• Annual Revenue: Estimated at €100+ million, driven by strong export growth and premium product lines.
• Global Exports: Mieszko products are available in over 60 countries, including key markets such as the UK, Germany, the USA, and Canada.
• Production Facilities: Modern plants equipped with state-of-the-art chocolate production technology in Poland.

Export and Shipment Data

Mieszko has a strong international presence, exporting to major global markets. Shipment data from Volza and ImportYeti indicates:

• Number of Shipments (Annually): Over 1,200 international shipments.
• Top Export Destinations: Germany, the United Kingdom, United States, Canada, France, and Russia.
• Customs Records: Consistent shipments of premium pralines and candies, primarily to large retail chains and specialty stores.

Certifications and Compliance

Mieszko adheres to stringent quality standards and holds multiple international certifications, ensuring food safety and compliance with global market requirements:

• ISO 9001 – Quality Management System
• HACCP Certified – Hazard Analysis and Critical Control Points
• BRC Global Standard for Food Safety – Ensuring compliance with European and international food safety regulations.
• IFS Food Certification – Meeting the highest food safety and quality requirements.

These certifications position Mieszko as a trusted partner for retailers and distributors worldwide.

Target Market and Consumer Segments

Mieszko targets a diverse consumer base, with a focus on:

• Premium confectionery lovers seeking high-quality chocolate experiences.
• Gifting and seasonal buyers, offering specially curated praline collections for occasions like Christmas, Valentine's Day, and Easter.
• International markets, expanding its presence in Asia, North America, and the Middle East.

The company’s well-segmented product lines ensure broad market appeal, from everyday consumers to luxury chocolate enthusiasts.

Customer Testimonials and Brand Recognition

Mieszko enjoys a strong reputation, with positive consumer feedback and industry accolades:

• "Mieszko pralines are among the best in Europe. The liqueur chocolates are truly exceptional!" – Verified buyer from the UK.
• "High-quality chocolates at a great price. Perfect for gifting!" – Review from a German retailer.
• "Zozole candies are a childhood favorite and remain one of the best-tasting sweets!" – Polish customer feedback.

Mieszko’s consistent quality and flavor innovation have helped it maintain strong customer loyalty and brand recognition.

Achievements and Industry Recognition

• Top 10 Confectionery Brands in Poland, as recognized by Forbes Poland.
• Awarded for Innovation in Chocolate Production by the Polish Food Industry Association.
• Featured in major trade shows, including ISM Cologne, SIAL Paris, and Anuga, as a leading exhibitor.
• Partnerships with major retailers such as Carrefour, Tesco, and Auchan for widespread product distribution.

Conclusion

Mieszko S.A. continues to solidify its position as a leading Polish confectionery manufacturer with a strong focus on premium chocolates, international expansion, and food safety compliance. With a diverse product range, a commitment to quality, and growing export markets, Mieszko remains a key player in the global confectionery industry.