Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

Loring Smart Roast is a leading U.S.-based manufacturer of advanced coffee roasting systems, renowned globally for its commitment to innovation, energy efficiency, and precision roasting technology. Based in Santa Rosa, California, Loring revolutionized coffee roasting with its patented single-burner, convection-based system that reduces emissions and energy use while providing unparalleled roast consistency. Their roasters are trusted by specialty coffee producers and large-scale operations in over 60 countries.

Core Business

Loring's core operations revolve around the design, manufacturing, and global distribution of high-efficiency coffee roasters. The company pioneered the use of indirect heat via convection and incorporated advanced automation and software controls to enable repeatable, profile-driven roasting processes.

As both a technology innovator and equipment manufacturer, Loring provides:

• Roasters in multiple capacities for small to industrial-scale needs
• Roasting automation and profile management software
• Auxiliary systems such as destoners and bean carts
• Global installation, training, and technical support

Product and Service Offerings

Roasting Equipment

Loring offers a tiered lineup of roasters catering to different scales of operation:

• S7 Nighthawk (1.4–7 kg): Compact model ideal for small batch roasters and sample profiling
• S15 Falcon (3–15 kg): Designed for growing specialty roasters needing efficiency and control
• S35 Kestrel (7–35 kg): Loring’s flagship model, widely used by mid- to large-scale specialty producers
• S70 Peregrine (14–70 kg): Built for industrial-scale roasting with precision control and maximum throughput

Auxiliary Equipment

• Bean Carts: For efficient post-roast handling and mobility
• Destoners: To remove debris from roasted beans, ensuring clean, consistent output

Software

• Roast Architect: Loring’s proprietary software platform for creating, saving, and executing roast profiles with precise control over temperature, airflow, and time.

All systems feature:

• Patented single burner system for roasting and post-roast incineration
• PID temperature control
• Automated roast-to-cool transitions
• Data logging for real-time monitoring and analysis

Specialisation and USP

Loring stands out in the roasting industry for its:

• Energy Efficiency: Up to 80% reduction in energy usage compared to traditional roasters
• Low Emissions: Integrated burner design eliminates the need for an external afterburner
• Roast Consistency: Convection-based roasting ensures even heat distribution and batch-to-batch uniformity
• Automation and Data Control: Industry-leading control systems for repeatable, high-quality roasting

These innovations help roasters reduce operational costs, lower their carbon footprint, and increase production quality—all without sacrificing flavor or flexibility.

Financials and Market Position

Although Loring is privately held and does not publish financials, the company is regarded as a top-tier equipment provider in the global specialty coffee sector. Their flagship models are used by leading roasters such as Verve Coffee Roasters, Equator Coffees, and Stumptown Coffee.

The global commercial coffee roasting equipment market is projected to exceed USD 850 million by 2027, with North America contributing significantly. Loring has captured a considerable share of the high-end segment by focusing on sustainable and technologically advanced roasting solutions.

Shipment and Export Data

Loring exports extensively, with installations in over 60 countries. Their roasters are shipped globally and supported through a growing network of regional partners and in-house technical teams. Major markets include:

• United States
• Australia
• Europe (Germany, UK, Netherlands)
• Asia (Japan, South Korea, Taiwan)

Although specific shipment volume data is not disclosed, Loring’s international presence has grown steadily, particularly among certified organic and carbon-conscious roasting companies.

Target Market

Loring serves:

• Specialty coffee roasters and artisanal brands
• Contract roasting facilities
• Green coffee cooperatives and importers
• Industrial-scale roasting plants seeking sustainable operations
• Premium café chains and international exporters

Their equipment supports both boutique roasting houses and large-scale production environments where efficiency and consistency are paramount.

Capabilities

Loring’s strengths include:

• In-house R&D and manufacturing in California
• Global logistics and on-site installation
• Software customization and integration
• Ongoing training and support
• Modular scalability for roasting operations

They offer a fully integrated roastery solution, enabling scalability without compromising quality or sustainability.

Certifications and Compliance

Loring roasters comply with:

• UL and CE standards
• Clean Air Act regulations (USA)
• Energy efficiency and emissions certifications relevant to each export market

Additionally, Loring equipment is used by certified organic and Fair Trade producers globally, meeting traceability and environmental compliance requirements.

Customer Testimonials

Loring has built a loyal customer base among globally recognized roasters. Real-world feedback includes:

• “We cut our gas usage by more than 70% and still roast with more consistency than ever.” – Verve Coffee Roasters
• “The Roast Architect software is a game-changer. Every batch is a replica of the last.” – Equator Coffees
• “It’s the most sustainable decision we’ve made as a roastery.” – Stumptown Coffee Roasters

Major Achievements

• Developed and patented the world’s first single-burner convection roaster with integrated emissions control
• Expanded product line from small-batch to industrial capacities
• Installed roasters in over 60 countries with consistent global demand
• Widely recognized as a top-tier roaster by the Specialty Coffee Association and leading trade publications
• Partnered with sustainability-focused roasters to reduce global carbon impact

Loring Smart Roast continues to lead the way in redefining coffee roasting—delivering cutting-edge technology that meets the evolving demands of quality, efficiency, and environmental responsibility in the modern coffee industry.