Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

Kaleido Roaster Australia, operated via the platform Groove Beans, is a Melbourne-based importer and distributor of high-performance coffee roasting equipment and café machinery. Serving both commercial and prosumer markets, the company has quickly gained recognition across Australia and the broader Asia-Pacific for its technologically advanced roasting systems, under the globally reputed brand Kaleido.

Core Business

The company specializes in the distribution of Kaleido coffee roasters, a line of intelligent, electric-powered roasters known for their precision profiling, automated features, and suitability for both home roasting enthusiasts and commercial coffee labs. In addition to roasters, Kaleido Roaster Australia offers a curated selection of espresso machines, grinders, and accessories sourced from leading manufacturers, providing a one-stop solution for café owners, roasters, and specialty coffee professionals.

Product Range

Coffee Roasters:

• M1 Series (200g): Compact, ideal for home roasting and profiling
• M2 Series (400g): Mid-range for serious home users and small test batches
• M6 Series (700g): Dual-system configuration suitable for boutique roasting operations
• M10 Series (1kg+): For small commercial use and lab-grade applications

These machines feature:

• PID temperature control
• Real-time data logging
• Infrared heating
• App-controlled profiling (via Bluetooth or Wi-Fi)
• Automated roasting curves

Coffee Machines:

• Single Boiler and Dual Boiler Models
• Rotary Pump and Lever Options
• Brands include ECM, Lelit, and Quick Mill

Coffee Grinders:

• Models from Mazzer, Quamar, Lelit, and ECM

Accessories:

• MHW-3BOMBER Distribution Tools
• Tamper Stations
• Milk Jugs and Precision Scales
• Coffee Tools for barista and roaster use

Unique Selling Points

• Exclusive Kaleido Roaster Distributor in Australia
• Machines support Roast Profiling Apps compatible with Artisan and proprietary Kaleido software
• Plug-and-play setup with smart diagnostics
• In-stock, Australia-based warehouse fulfillment for rapid shipping
• Technical support and product training for clients
• All machines come with Australian-compliant safety certifications

Market Position

Kaleido Roaster Australia has carved a niche among coffee entrepreneurs, micro-roaster startups, home roasting professionals, and training institutions across Australia. The brand’s smart roasters are considered among the best alternatives to traditional gas roasters, particularly for users seeking low-emission and precision-based equipment.

Target Customers

• Home coffee roasters
• Small to mid-scale roasting businesses
• Coffee training academies and barista schools
• Boutique cafés looking to vertically integrate roasting
• Retailers and online resellers of specialty coffee equipment

Sales Performance and Market Reach

Although exact financials are not publicly disclosed, Kaleido Roaster Australia has demonstrated rapid growth through:

• Strong product uptake via its e-commerce platform
• High user engagement on niche community forums like CoffeeSnobs Australia
• Repeat orders and bulk purchases from roasting collectives and small cafés

Anecdotal data and customer reviews from Australian coffee forums cite the M6 and M10 models as top performers in the electric roasting segment, with multiple users highlighting consistency, reliability, and the intuitive roast control interface.

Capabilities and After-Sales Services

• Product demonstrations and roast curve setup assistance
• Online technical guides and local customer service
• Warranty service support based in Australia
• Inventory and spare parts fulfillment within 48 hours in metro areas

Certifications and Compliance

All distributed equipment complies with:

• Australian Electrical Safety Standards
• EMC Regulations for electronic devices
• Food Contact Safe Materials Compliance for internal roasting surfaces

The Kaleido brand itself operates under international CE, FCC, and RoHS certifications, ensuring global standard adherence.

Testimonials and User Feedback

Australian customers on platforms such as Reddit and CoffeeSnobs have consistently rated Kaleido machines as:

• “Best value for electric roasters under 1kg capacity”
• “Highly recommended for cafés transitioning into self-roasting”
• “An excellent training tool for coffee courses”

Recognition and Visibility

• Increasing footprint in specialty coffee exhibitions in Australia and Southeast Asia
• Featured in online coffee tech publications and influencer reviews
• Collaborations with coffee educators and micro-roaster networks

As demand grows for precision roasting and clean energy coffee production, Kaleido Roaster Australia is set to become a market leader in the smart roaster segment—redefining how specialty coffee is roasted, profiled, and appreciated.