Jomara: A Premium Date Brand by Bateel Group
Founded: Part of Bateel Group, established in 1991
Headquarters: Dubai, United Arab Emirates
Company Overview
Jomara is a luxury date brand under the Bateel Group, renowned for producing and retailing premium organic dates. With a deep-rooted heritage in Arabian traditions and a strong commitment to sustainable farming, Jomara has positioned itself as a global leader in the date industry. The brand operates its own farms in Al Ghat, Saudi Arabia, ensuring full control over quality and production standards.
Product and Service Offerings
Jomara offers an extensive range of premium date products, including:
- Plain Dates: Featuring five premium date varieties – Khidri, Kholas, Segai, Sokari, and Medjool.
- Filled Dates: Stuffed with premium ingredients like candied orange peel, pistachios, and roasted almonds.
- Date Chocolates: Organic dates coated in fine cocoa for a gourmet experience.
- Date Syrups: Available in Original, Cardamom, Passion Fruit, and Vanilla flavors.
- Date Bars: A nutritious snack option in flavors like Coconut & Cocoa, Citrus & Almond, Banana & Walnut, and Raspberry & Cashew.
Jomara’s date products are organically grown, pesticide-free, and certified for premium quality, making them a preferred choice among health-conscious consumers worldwide.
Market Position and Financial Insights
Jomara, as a brand under the Bateel Group, benefits from a strong global presence. Bateel operates in over 15 countries, with 40+ boutiques and 16 cafés across the Middle East, Europe, and Asia. The luxury gourmet market for dates is estimated to grow significantly, and Bateel has positioned itself as a market leader in organic date production.
- Annual Revenue (Bateel Group): Estimated at $100+ million.
- Export Markets: USA, UK, France, Germany, Saudi Arabia, UAE, and other international markets.
- Production Capacity: Jomara's farms span over 100,000 date palm trees, ensuring a steady supply of high-quality organic dates.
Certifications and Compliance
Jomara's commitment to quality and sustainability is reflected in its numerous certifications:
- USDA Organic Certification: Ensures that all dates are produced without synthetic pesticides or fertilizers.
- ISO 22000 Certification: Demonstrates adherence to global food safety standards.
- HACCP Certification: Guarantees the highest level of food hygiene and handling processes.
- Halal Certification: Certifies that all products comply with Islamic dietary guidelines.
Global Distribution and Retail Presence
Jomara distributes its premium dates through a combination of retail outlets, luxury department stores, and online platforms. The brand has an established presence in:
- Luxury retail stores such as Harrods (UK) and Galeries Lafayette (France).
- High-end supermarkets in the Middle East, Europe, and North America.
- E-commerce platforms, including its official website and selected third-party gourmet food retailers.
Sustainability and Ethical Farming Practices
Jomara takes a responsible approach to date farming by:
- Using sustainable agricultural practices with minimal water waste.
- Avoiding pesticides and artificial chemicals, ensuring a 100% natural product.
- Supporting local farming communities by providing fair wages and employment opportunities.
Customer Testimonials
Jomara has received excellent feedback from customers and critics alike:
- “Absolutely the best dates I have ever tasted. The texture and sweetness are perfect. Highly recommended!” – Sophie A., London
- “Jomara dates are a luxurious treat. The filled dates with pistachios are my favorite!” – Ahmed K., Dubai
- “Exceptional quality and packaging. Perfect for gifting and personal indulgence.” – Maria L., Paris
Awards and Recognition
Jomara has been recognized for its excellence in the gourmet food industry:
- Great Taste Award (UK)
- Middle East Luxury Food Brand Award
- SIAL Innovation Award for Organic Date Products
Conclusion
Jomara, a premium brand under Bateel Group, has revolutionized the date industry by offering organic, pesticide-free, and gourmet-quality date products. With a strong retail presence, global distribution, and sustainable farming practices, Jomara continues to set the benchmark for luxury dates in the international market.
