Exhibiting at Foodex Japan 2025

Jay Shree Tea & Industries Ltd.: A Legacy of Premium Indian Tea

Jay Shree Tea & Industries Ltd., a flagship company of the B.K. Birla Group, is one of India’s leading tea producers and exporters, renowned for its high-quality Darjeeling, Assam, and specialty teas. Established in 1945, the company has built a global reputation for excellence, owning some of the most prestigious tea estates in India. Headquartered in Kolkata, India, Jay Shree Tea is committed to sustainable tea cultivation, organic production, and innovation in the tea industry.

Core Business and Product Offerings

Jay Shree Tea specializes in producing, processing, and exporting premium teas, including organic and single-origin teas. The company owns extensive tea gardens in Darjeeling, Assam, and Dooars, ensuring full control over the quality of its tea.

Product Categories:

• Black Tea

  • Darjeeling Black Tea – Known for its muscatel flavor and floral aroma.
  • Assam Black Tea – Rich, malty, and full-bodied tea.

• Green Tea

  • Darjeeling Green Tea – A delicate tea with grassy and sweet notes.
  • Assam Green Tea – A robust green tea with a strong flavor profile.

• White Tea

  • Darjeeling White Tea – A rare, hand-picked tea with delicate, sweet flavors.

• Oolong Tea

  • Darjeeling Oolong Tea – A semi-fermented tea with complex flavors and aromas.

• Masala Chai

  • Indian Spiced Tea – Traditional chai blend infused with Indian spices.

• Specialty Tea

  • First Flush Darjeeling – The spring harvest, prized for its fresh, floral flavors.
  • Second Flush Assam – The summer harvest, producing full-bodied, malty teas.

• Flavored Tea

  • Earl Grey Tea – Black tea blended with bergamot citrus flavor.
  • Jasmine Tea – A fragrant tea infused with jasmine blossoms.

• Organic Tea

  • Certified Organic Darjeeling Tea – Grown using 100% organic farming practices.
  • Certified Organic Assam Tea – Sustainably produced with eco-friendly methods.

Jay Shree Tea's commitment to sustainability, ethical farming, and traditional tea processing methods ensures the highest quality teas for domestic and international markets.

Specialization and Unique Selling Proposition (USP)

Jay Shree Tea differentiates itself through:

1. Ownership of Iconic Tea Estates – Managing thousands of acres of premium tea gardens in Darjeeling, Assam, and Dooars.
2. Vertically Integrated Tea Production – Direct control over plantation, processing, and packaging.
3. Certified Organic & Sustainable Practices – Holding Rainforest Alliance, USDA Organic, and Fair Trade certifications.
4. Exports to 45+ Countries – A major supplier to global markets, specialty tea brands, and luxury tea houses.

Financial Strength and Market Positioning

Jay Shree Tea is a publicly traded company listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE).

• Annual Tea Production: Over 20 million kilograms of tea.
• Revenue (2023): Approx. ₹900+ crores (~$108 million USD).
• Tea Export Growth: 15% increase in international demand for organic and premium teas.
• Major Export Destinations: USA, UK, Germany, Russia, UAE, China, Japan.

Jay Shree Tea is positioned as a leading global exporter of premium Indian teas, supplying luxury hotels, Michelin-starred restaurants, specialty tea brands, and high-end retailers worldwide.

Shipment and Export Data

Jay Shree Tea is one of India's largest tea exporters, with a strong presence in over 45 countries.

Export Markets:

• North America – USA, Canada
• Europe – UK, Germany, France, Russia
• Asia – China, Japan, South Korea, UAE
• Oceania – Australia, New Zealand

Export Highlights:

• Darjeeling teas account for over 60% of the company’s international sales.
• Organic tea exports have increased by 20% annually, catering to the growing demand for sustainable and ethically sourced teas.
• Premium Assam and Orthodox teas are in high demand in the Russian, Middle Eastern, and Chinese markets.

Jay Shree Tea is a key supplier to global tea brands, specialty gourmet stores, and premium hospitality chains.

Target Markets and Consumer Segments

Jay Shree Tea primarily caters to:

• Tea connoisseurs and high-end tea retailers.
• Luxury hotels and Michelin-starred restaurants.
• Health-conscious consumers looking for organic and specialty teas.
• Wholesale buyers and private-label brands seeking premium Indian teas.

Certifications and Compliance

Jay Shree Tea is committed to sustainable farming, ethical sourcing, and quality assurance, holding multiple international certifications.

Key Certifications:

• USDA Organic – Certified for organic tea farming.
• Rainforest Alliance Certified – Ensuring environmentally responsible and sustainable tea production.
• Fair Trade Certified – Supporting fair wages and ethical trade practices.
• ISO 22000 & HACCP Certified – Meeting global food safety and quality standards.

These certifications make Jay Shree Tea a trusted supplier for premium organic and ethically sourced teas.

Customer Testimonials and Industry Recognition

Jay Shree Tea has received accolades from global tea experts, sommeliers, and specialty retailers. Testimonials highlight:

• "The First Flush Darjeeling is unparalleled in freshness and complexity." – European Tea Retailer
• "Jay Shree Tea’s Organic Assam is the best we have sourced for our high-end tea collections." – US Specialty Tea Distributor
• "Their tea estates are a testament to sustainability and ethical tea cultivation." – Tea Industry Expert

The company has been featured in prestigious tea expos, international trade fairs, and specialty beverage awards, reinforcing its global leadership in premium Indian teas.

Major Achievements and Industry Standing

• Ranked among India’s Top 5 Tea Exporters – A leading player in the global premium tea market.
• Expansion into e-commerce and direct-to-consumer sales – Strengthening online retail presence in key international markets.
• Sustainable Tea Cultivation Initiative – Investing in eco-friendly and community-driven tea farming practices.

Jay Shree Tea continues to set the benchmark for premium Indian tea production, ensuring that every cup of tea it delivers reflects tradition, sustainability, and excellence.