Jacobsens Bakery Ltd A/S
Introduction
Jacobsens Bakery Ltd A/S is a globally recognized manufacturer and exporter of traditional Danish butter cookies, headquartered in Hedensted, Denmark. Established with a commitment to quality, craftsmanship, and innovation, Jacobsens Bakery has grown into the world's leading producer of Danish butter cookies in decorative tins, exporting to over 120 countries worldwide.
Core Business and Product Offerings
Jacobsens Bakery specializes in the production of premium butter cookies, with a strong emphasis on export markets. The company’s products are widely distributed in supermarkets, duty-free shops, specialty stores, and online platforms.
Product Categories
- Butter Cookies: Traditional Danish butter cookies available in various tin designs and sizes.
- Everyday Cookies: Assorted biscuits packaged in flow-packs and boxes, ranging from 50g to 200g.
- Themed Cookies: Special edition cookies featuring licensed brands, seasonal designs, and decorative tins.
Popular Product Variants
- Butter Cookies 150g
- Butter Cookies 340g
- Butter Cookies 454g
- Butter Cookies 908g
Global Market Presence and Export Data
Jacobsens Bakery has established a strong international footprint, with exports accounting for more than 95% of total production.
Key Export Markets
- Europe (Germany, UK, France, Italy, Spain, Netherlands)
- North America (United States, Canada)
- Asia (China, Japan, South Korea, Southeast Asia)
- Middle East (United Arab Emirates, Saudi Arabia)
- Australia & New Zealand
- South America & Africa
Export Performance
- Total Annual Export Volume: Over 5,000 metric tons of butter cookies.
- Major Distribution Channels:
- Retail Chains and Supermarkets
- Duty-Free and Travel Retail
- Gift and Seasonal Markets
- Online E-commerce Platforms (Amazon, Alibaba, JD.com)
Unique Selling Propositions (USPs)
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World’s Leading Producer of Danish Butter Cookies
- Jacobsens Bakery holds the highest market share in Danish butter cookies in decorative tins, making it the go-to brand worldwide.
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Exclusive and Licensed Tin Designs
- The company collaborates with renowned brands, artists, and cultural institutions to create seasonal and limited-edition cookie tins.
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Strong Quality Commitment
- Jacobsens Bakery ensures strict adherence to European food safety standards, utilizing state-of-the-art production facilities to maintain consistent taste and texture.
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Global Distribution and Market Adaptability
- With a strong presence in duty-free, travel retail, and premium gift segments, the company successfully adapts to regional market preferences.
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Private Label and Customization
- Jacobsens Bakery offers private-label solutions for large retailers and specialty distributors, customizing tin designs, flavors, and packaging formats.
Financial Strength and Market Position
- Annual Revenue: Estimated at €100+ million.
- Global Market Share: Largest supplier of decorative tin-packaged Danish butter cookies.
- Production Capacity: Over 100 million cookie tins produced annually.
- Workforce: More than 200 employees.
Certifications and Compliance
Jacobsens Bakery ensures strict adherence to global food safety and quality certifications, including:
- IFS (International Featured Standards) Certification
- BRC (British Retail Consortium) Certification
- HACCP (Hazard Analysis and Critical Control Points) Compliance
- RSPO (Sustainable Palm Oil) Certification
- Halal and Kosher Certifications for specific markets
Sustainability and Ethical Sourcing
Jacobsens Bakery is committed to sustainable production and responsible sourcing, integrating eco-friendly practices across its supply chain.
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Sustainable Ingredients:
- Uses 100% sustainably sourced palm oil certified by RSPO.
- Supports local farmers for high-quality dairy and wheat sourcing.
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Eco-Friendly Packaging:
- Commitment to reducing plastic usage and increasing recyclable materials in packaging.
- Innovative tin designs with reusable and collectible value.
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Carbon Footprint Reduction:
- Implementing energy-efficient production methods.
- Utilizing solar and renewable energy in manufacturing processes.
Major Clients and Business Partnerships
Jacobsens Bakery collaborates with major global retailers, duty-free operators, and luxury gift distributors, ensuring its products reach premium markets.
Key Clients
- Walmart (USA)
- Carrefour (Europe)
- Lotte Duty Free (South Korea)
- DFS Group (Global Duty-Free Operator)
- Amazon and Alibaba (E-commerce Platforms)
Specialized Sales Channels
- Travel Retail and Duty-Free
- Holiday and Seasonal Gifting
- Corporate Gift Programs
- Luxury Supermarket Chains
Recognitions and Awards
- Largest Danish Butter Cookie Exporter Globally.
- Winner of the Danish Export Association Award.
- Recognized Partner of Major Duty-Free Retailers.
- Multiple Awards for Innovative and Premium Packaging.
Customer Testimonials
"Jacobsens Bakery is the gold standard for Danish butter cookies. Their attention to detail in both product quality and tin designs is unmatched."
— European Retail Buyer
"The perfect gift item—beautiful tins, delicious cookies, and a brand that customers recognize and trust."
— Travel Retail Distributor
Future Expansion Plans
Jacobsens Bakery is focused on expanding its global reach and product portfolio, with key strategic initiatives including:
- Expansion into Latin America and Africa to tap into emerging markets.
- Launch of healthier cookie options including low-sugar and organic variants.
- Enhanced e-commerce presence with more focus on direct-to-consumer sales.
- Increase in sustainable and ethical sourcing initiatives to maintain eco-conscious business practices.
Conclusion
Jacobsens Bakery Ltd A/S stands as the world’s leading producer of Danish butter cookies in decorative tins, combining heritage craftsmanship with modern innovation. With a strong international presence, premium-quality products, and a commitment to sustainability, the company continues to be a market leader in the global butter cookie industry.
